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I’m a freelance Design Lead & Digital Strategist with 20+ years of experience in design. My focus is always on the end-user, with strong commercial drive and the digital acumen to improve conversion. I love using techniques like persuasive and behavior design. When a concept feels right, I create prototypes to validate multiple hypothesis with real users. I create innovative media concepts and strategies for independent and global companies to give their end-users the ultimate connective brand experience. I’m fascinated by minimizing the gap between the digital and the real world. My international client portfolio includes eBay, Sonos, Soundcloud, Philips, Adidas, Heineken, KLM – Air France, Staples, ING, Rabobank, and ABN AMRO. I have also worked with, and for, agencies like Jungle Minds, Fabrique, M2Mobi, Boomerang Create, Born05, and Informaat. I’m interested in Design Language Systems, Health, Sustainability, the Internet of Things (IoT), and Unique personalized and segmented User Experiences. I work with every design tool available and methodologies such as Agile, Lean, Scrum, and even waterfall. I’m also an expert with communication and planning tools like Trello, Asana, Slack, and most Atlassian products.…I’m a freelance Design Lead & Digital Strategist with 20+ years of experience in design. My focus is always on the end-user, with strong commercial drive and the digital acumen to improve conversion. I love using techniques like persuasive and behavior design. When a concept feels right, I create prototypes to validate multiple hypothesis with real users. I create innovative media concepts and strategies for independent and global companies to give their end-users the ultimate connective brand experience. I’m fascinated by minimizing the gap between the digital and the real world. My international client portfolio includes eBay, Sonos, Soundcloud, Philips, Adidas, Heineken, KLM – Air France, Staples, ING, Rabobank, and ABN AMRO. I have also worked with, and for, agencies like Jungle Minds, Fabrique, M2Mobi, Boomerang Create, Born05, and Informaat. I’m interested in Design Language Systems, Health, Sustainability, the Internet of Things (IoT), and Unique personalized and segmented User Experiences. I work with every design tool available and methodologies such as Agile, Lean, Scrum, and even waterfall. I’m also an expert with communication and planning tools like Trello, Asana, Slack, and most Atlassian products.

Michel de Meere

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I’m a freelance Design Lead & Digital Strategist with 20+ years of experience in design. My focus is always on the end-user, with strong commercial drive and the digital acumen to improve conversion. I love using techniques like persuasive and behavior design. When a concept feels right, I create prototypes to validate multiple hypothesis with real users. I create innovative media concepts and strategies for independent and global companies to give their end-users the ultimate connective brand experience. I’m fascinated by minimizing the gap between the digital and the real world. My international client portfolio includes eBay, Sonos, Soundcloud, Philips, Adidas, Heineken, KLM – Air France, Staples, ING, Rabobank, and ABN AMRO. I have also worked with, and for, agencies like Jungle Minds, Fabrique, M2Mobi, Boomerang Create, Born05, and Informaat. I’m interested in Design Language Systems, Health, Sustainability, the Internet of Things (IoT), and Unique personalized and segmented User Experiences. I work with every design tool available and methodologies such as Agile, Lean, Scrum, and even waterfall. I’m also an expert with communication and planning tools like Trello, Asana, Slack, and most Atlassian products.…I’m a freelance Design Lead & Digital Strategist with 20+ years of experience in design. My focus is always on the end-user, with strong commercial drive and the digital acumen to improve conversion. I love using techniques like persuasive and behavior design. When a concept feels right, I create prototypes to validate multiple hypothesis with real users. I create innovative media concepts and strategies for independent and global companies to give their end-users the ultimate connective brand experience. I’m fascinated by minimizing the gap between the digital and the real world. My international client portfolio includes eBay, Sonos, Soundcloud, Philips, Adidas, Heineken, KLM – Air France, Staples, ING, Rabobank, and ABN AMRO. I have also worked with, and for, agencies like Jungle Minds, Fabrique, M2Mobi, Boomerang Create, Born05, and Informaat. I’m interested in Design Language Systems, Health, Sustainability, the Internet of Things (IoT), and Unique personalized and segmented User Experiences. I work with every design tool available and methodologies such as Agile, Lean, Scrum, and even waterfall. I’m also an expert with communication and planning tools like Trello, Asana, Slack, and most Atlassian products.

Available to hire

I’m a freelance
Design Lead
& Digital Strategist
with 20+ years of experience in design.
My focus is always on the end-user, with strong commercial drive and the digital acumen to improve conversion. I love using techniques like persuasive and behavior design. When a concept feels right, I create prototypes to validate multiple hypothesis with real users.
I create innovative media concepts and strategies for independent and global companies to give their end-users the ultimate connective brand experience. I’m fascinated by minimizing the gap between the digital and the real world.
My international client portfolio includes eBay, Sonos, Soundcloud, Philips, Adidas, Heineken, KLM – Air France, Staples, ING, Rabobank, and ABN AMRO. I have also worked with, and for, agencies like Jungle Minds, Fabrique, M2Mobi, Boomerang Create, Born05, and Informaat.
I’m interested in Design Language Systems, Health, Sustainability, the Internet of Things (IoT), and Unique personalized and segmented User Experiences. I work with every design tool available and methodologies such as Agile, Lean, Scrum, and even waterfall. I’m also an expert with communication and planning tools like Trello, Asana, Slack, and most Atlassian products.

Skills

Product Design

Experience Level

Product Design

Expert

Language

Dutch

Fluent

English

Fluent

Work Experience

Chief Awesomeness Officer at I Love Interaction Design

January 1, 2013 - Present

Leading design strategy, setting up design teams, building design systems, and guiding digital transformations for brands including eBay, Sonos, Philips, Adidas, Heineken, KLM - Air France, Rabobank, ABN AMRO, ING, Nationale-Nederlanden, KVK, Staples, D-reizen, Swapfiets, Carglass, Zoover/Weeronline, EVBox.

Service Designer Freelance at KVK

October 1, 2025 - Present

Designed improved experiences for entrepreneurs with start-up and termination processes; collaborated with Belastingdienst, municipalities, Logius and RVO to streamline cross-organizational processes and deliver a unified government experience.

Lead Design Freelance at Brenntag