Hi, I'm Michelle, a brand manager and content creator with a knack for turning ideas into visually compelling, strategy-driven stories. With a double degree in Advertising and Business Administration, and nearly a decade working in-house for a global e-commerce brand, I’ve learned that good content doesn’t just sell, it connects, converts, and builds lasting relationships. With Spanish-Brazilian roots and a life spent across Spain, Brazil, the U.S., Finland, and The Netherlands, I’ve always been drawn to different cultures and perspectives. This global outlook shapes how I work. I’m adaptable, curious, and comfortable leading creative projects across borders.

Michelle Caldeira Fdez

PRO

Hi, I'm Michelle, a brand manager and content creator with a knack for turning ideas into visually compelling, strategy-driven stories. With a double degree in Advertising and Business Administration, and nearly a decade working in-house for a global e-commerce brand, I’ve learned that good content doesn’t just sell, it connects, converts, and builds lasting relationships. With Spanish-Brazilian roots and a life spent across Spain, Brazil, the U.S., Finland, and The Netherlands, I’ve always been drawn to different cultures and perspectives. This global outlook shapes how I work. I’m adaptable, curious, and comfortable leading creative projects across borders.

Available to hire

Hi, I’m Michelle, a brand manager and content creator with a knack for turning ideas into visually compelling, strategy-driven stories. With a double degree in Advertising and Business Administration, and nearly a decade working in-house for a global e-commerce brand, I’ve learned that good content doesn’t just sell, it connects, converts, and builds lasting relationships.

With Spanish-Brazilian roots and a life spent across Spain, Brazil, the U.S., Finland, and The Netherlands, I’ve always been drawn to different cultures and perspectives. This global outlook shapes how I work. I’m adaptable, curious, and comfortable leading creative projects across borders.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced

Work Experience

Brand Manager & Content Creator at GoCustomized
January 1, 2021 - Present
Led re-branding of GoCustomized's e-commerce website; created the project roadmap, content guidelines, and new website content. Managed UX Designer, Content Freelancer, and Support Coordinator; developed CRO and new product proposals. Created and published TikTok content, handling concept, shooting, and editing. Managed Email, Social Media, SEO and Campaign Coordination. Led customer relationship management; oversaw design, coordination and website updates. Developed a cost-saving translation glossary and increased email turnover through automation. Led business projects, collaborating with the development team on migrations and customer funnel improvements. Email, Social Media, SEO and Campaign Coordination.
Marketing Manager
January 1, 2020 - September 24, 2025
Managed and coordinated marketing strategies for 20 store reviews in 8 languages. Executed keyword analysis, link-building, copywriting, translations, and visual content creation. Conducted training sessions for teams of 6-14 members.

Education

Double Bachelor: Advertising & Public Relations and Business Administration at Universidad Rey Juan Carlos
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education