I’m a fractional marketing consultant with 20+ years of experience helping brands create clear positioning, optimize lead generation systems, and make more sales. I typically work with companies that have tried “doing all the right things” but aren't getting results due to vague messaging, underperforming channels, or outdated branding. I am a combination strategist + hands-on freelance operator, and have worked for hundreds of brands across projects including brand positioning, sales funnels, copywriting/ content strategy, social media, paid media, website optimization, and lifecycle email. My clients have been in SaaS, ed tech, government/ non-profits, real estate/ tourism, and founder-led brands across many industries.…

Michelle Dellavalle

I’m a fractional marketing consultant with 20+ years of experience helping brands create clear positioning, optimize lead generation systems, and make more sales. I typically work with companies that have tried “doing all the right things” but aren't getting results due to vague messaging, underperforming channels, or outdated branding. I am a combination strategist + hands-on freelance operator, and have worked for hundreds of brands across projects including brand positioning, sales funnels, copywriting/ content strategy, social media, paid media, website optimization, and lifecycle email. My clients have been in SaaS, ed tech, government/ non-profits, real estate/ tourism, and founder-led brands across many industries.…

Available to hire

I’m a fractional marketing consultant with 20+ years of experience helping brands create clear positioning, optimize lead generation systems, and make more sales.

I typically work with companies that have tried “doing all the right things” but aren’t getting results due to vague messaging, underperforming channels, or outdated branding.

I am a combination strategist + hands-on freelance operator, and have worked for hundreds of brands across projects including brand positioning, sales funnels, copywriting/ content strategy, social media, paid media, website optimization, and lifecycle email.

My clients have been in SaaS, ed tech, government/ non-profits, real estate/ tourism, and founder-led brands across many industries.

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Skills

Experience Level

Work Experience

Fractional Chief Marketing Officer at CJAM Marketing Matchmakers
January 1, 2024 - Present
Directed all marketing campaigns, including social media, paid advertising, cold outreach, and full cross-channel sales funnels. Developed a new offline offering with seven complementary digital products, and executed campaigns including sales pages, cross-sell products, VSL pages, and email sequences. Managed all marketing projects in ClickUp and collaborated with all divisions using Google Suite and Slack.
Fractional Chief Marketing Officer at Fashion Conservatory
January 1, 2023 - January 1, 2023
Directed and implemented all marketing campaigns for this e-commerce startup in the angel-investing period, including a social media strategy that grew Instagram by 22% and TikTok by 180% within 3 months. Initiated a UGC program resulting in 1-2% follower growth per post. Developed financial growth, user growth, and cash flow projection spreadsheets for founders to use in investor pitches.
Fractional Chief Marketing Officer at AMI LLC
January 1, 2022 - January 1, 2023
Spearheaded an email segmentation campaign and optimized product funnels using Ontraport and Webflow to increase average sales page conversion rate by 3%. Developed and implemented a social media strategy resulting in viral videos (over 100k views), Instagram growth from 2,500 to 101,000 followers, and TikTok growth from 40 to 19,000 followers, all without paid ads. Increased organically-acquired customer base from 10% to 35%. Implemented Hyros software and created KPI reports.
Founder/ Head of Marketing at Della Valle Counsel
January 1, 2014 - January 1, 2023
Founded this marketing agency specializing in product development and marketing expansion for tech, lifestyle, education/edtech, and B2C companies. Created content marketing, digital advertising, and product launch campaigns with integrated go-to-market strategies. Developed lead-generation pages with 50%+ opt-in rates and ads with CPL under $2 and CTR of 3% for cold traffic campaigns. Achieved top 3 Google ranking for high-target, high-intent keywords through robust content marketing and SEO strategies.
Fractional Chief Marketing Officer at Compass Classroom
January 1, 2022 - January 1, 2022
Directed cross-channel brand awareness and lead generation campaigns, including an ads campaign resulting in 8.86 ROAS for cold audiences. Created a customer loyalty offer increasing sales of a promotion by 10%. Planned and implemented an email segmentation strategy increasing email open rates by 8% across the board.
Creative Director at The JW Agency
January 1, 2020 - January 1, 2021
Maintained brand guidelines for 25+ clients and collaborated with ad account managers to ensure creative assets produced positive ROAS. Supported copywriting and implemented product sales page and webinar changes to improve campaigns, resulting in a 2% increase in conversion rates.
Marketing Director at Gate College System
January 1, 2016 - January 1, 2017
Developed and directed go-to-market strategy for this Series A startup, building marketing channels from zero including social media, email marketing, paid digital advertising, SEO, and sales pages. Rebranded market positioning based on market research, conducted App Store Optimization for the EdTech app, and launched HubSpot CRM automations.

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Industry Experience

Software & Internet, Professional Services, Education, Non-Profit Organization, Government, Consumer Goods, Real Estate & Construction, Travel & Hospitality

Skills

Experience Level