Social Strategy & Reels for a Melbourne Shopping Precinct

The brief: When Chapel Street Precinct moved in-house to the City of Stonnington, the council wanted to keep the brand’s energy alive through the handover.

What I did: Set the content pillars and calendar, made real-time, on-the-ground content with local businesses and ran monthly reporting. When the contract ended, I left a full strategy plus three weeks of scheduled content.

The result: Within three months the account posted its best-performing Reel ever, with zero ad spend.

• 70K+ views on one organic Reel, 95% from non-followers
• 67.8K accounts reached in a month, up 44.2%

“She brought a great mix of strategic thinking and creativity to Chapel Street’s social media… I’d happily work with her again and wouldn’t hesitate to recommend her.” Simon Osborne, Economic Development Coordinator, City of Stonnington