Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Michelle Kang—a seasoned marketer with a track record in consultancy, corporate branding, and business development. I craft data-driven campaigns that drive growth across global markets, with a specialty in SEM and performance marketing and a knack for turning insights into measurable results. I thrive in collaborative environments, leading cross-functional teams, translating KPI into practical strategies, and delivering ROI within budget. I enjoy helping advertisers and agencies across SEA, AU, and Africa establish strong brands and sustainable growth.…I'm Michelle Kang—a seasoned marketer with a track record in consultancy, corporate branding, and business development. I craft data-driven campaigns that drive growth across global markets, with a specialty in SEM and performance marketing and a knack for turning insights into measurable results. I thrive in collaborative environments, leading cross-functional teams, translating KPI into practical strategies, and delivering ROI within budget. I enjoy helping advertisers and agencies across SEA, AU, and Africa establish strong brands and sustainable growth.

Michelle Kang

Marketing Strategist, Growth Marketer, Product Marketer, +2





I'm Michelle Kang—a seasoned marketer with a track record in consultancy, corporate branding, and business development. I craft data-driven campaigns that drive growth across global markets, with a specialty in SEM and performance marketing and a knack for turning insights into measurable results. I thrive in collaborative environments, leading cross-functional teams, translating KPI into practical strategies, and delivering ROI within budget. I enjoy helping advertisers and agencies across SEA, AU, and Africa establish strong brands and sustainable growth.…I'm Michelle Kang—a seasoned marketer with a track record in consultancy, corporate branding, and business development. I craft data-driven campaigns that drive growth across global markets, with a specialty in SEM and performance marketing and a knack for turning insights into measurable results. I thrive in collaborative environments, leading cross-functional teams, translating KPI into practical strategies, and delivering ROI within budget. I enjoy helping advertisers and agencies across SEA, AU, and Africa establish strong brands and sustainable growth.

Available to hire

I’m Michelle Kang—a seasoned marketer with a track record in consultancy, corporate branding, and business development. I craft data-driven campaigns that drive growth across global markets, with a specialty in SEM and performance marketing and a knack for turning insights into measurable results.

I thrive in collaborative environments, leading cross-functional teams, translating KPI into practical strategies, and delivering ROI within budget. I enjoy helping advertisers and agencies across SEA, AU, and Africa establish strong brands and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Executive, Key Metrics & Targets (Performance Marketing) at The Loud Clan

July 1, 2024 - Present

Drive performance marketing initiatives, optimize campaigns, and track ROI using Power BI and CRM tools. Collaborate with agencies and regional teams to implement multi-channel strategies (Search, Display, Programmatic, and Social), optimize Google campaigns to build brand presence, and generate high-quality leads.

Senior Digital Marketing Consultant at The Loud Clan Sdn Bhd

September 1, 2022 - July 31, 2024

Translate campaigns statistics into insights and provide recommendations for optimisation. Manage Google Ads accounts, support onboarding of new clients, and lead in cross-channel optimization and reporting.

Business Development Executive at Black Point Design

October 1, 2019 - July 31, 2022

Generated around 3M in revenue during tenure; redesigned company portfolios, brand assets and websites (WP); managed social media; onboarded clients; conducted cold outreach and sales activities.