I am a Communications and Public Relations practitioner with broad experience in social media and digital media management, events planning, and project coordination. I am passionate and driven to achieve goals and targets, bringing leadership and professional skills to thrive in dynamic, challenging environments.

Michelle Wangui Maina

I am a Communications and Public Relations practitioner with broad experience in social media and digital media management, events planning, and project coordination. I am passionate and driven to achieve goals and targets, bringing leadership and professional skills to thrive in dynamic, challenging environments.

Available to hire

I am a Communications and Public Relations practitioner with broad experience in social media and digital media management, events planning, and project coordination.

I am passionate and driven to achieve goals and targets, bringing leadership and professional skills to thrive in dynamic, challenging environments.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Digital Sub Editor - Social Media at Royal Media Services
August 1, 2022 - Present
Oversees online content, disseminates live news, cross-promotes the company’s online and traditional product lines, conceptualizes and executes online campaigns, ensures all social media platforms are updated, advises on new trends in online tools and strategy, liaises with digital sales to create monetizable campaigns, and monitors campaign feedback to optimize performance.
Social Media Specialist at The Standard Group PLC
March 1, 2022 - August 1, 2022
Generated, edited, published original content; built meaningful connections and encouraged community engagement; maintained company social media pages; monitored and analyzed analytics; collaborated with other departments to manage reputation and promotions; identified trends and optimized spend and performance.
Virtual Assistant at IWORKER
November 1, 2020 - April 1, 2022
Created visually compelling social media content for clients across platforms; managed content creation and repurposing; utilized scheduling tools; proficient in Trello, Slack, and Basecamp; managed client calendars; assisted with email marketing campaigns and website management.
Public Information and Advocacy at United Nations Environment Programme (UNEP)
June 1, 2019 - December 1, 2019
Supported the management and delivery of Champions of the Earth, including vendor coordination, budgeting, procurement alignment with policies, pre-production planning, and on-day event coordination; contributed to post-event analysis and reporting.
Social Media Sub Editor at The Standard Group PLC
September 1, 2018 - January 1, 2019
Produced social media content for KTN News, KTN Kenya and Standard Digital; generated analytics reports and recommended strategies to improve reach and engagement; assisted in coordinating campaigns/events such as KCB Lion’s Den and Pulse Music Video Awards.
Social Media Officer at PulseLiveKenya
August 1, 2018 - September 1, 2018
Crafted creative content for Pulse’s social channels; monitored and moderated channels; tracked analytics and identified opportunities to enhance presence and engagement.
Industrial Safety at Kenya Airways
May 1, 2018 - August 1, 2018
Provided administrative and logistical support, including meeting coordination, calendar management, and record keeping.
Social Media Officer at Royal Media Services (Citizen TV)
January 1, 2018 - April 1, 2018
Coordinated Citizen TV's social media; produced engaging content with Canva; scheduled posts using Hootsuite; stayed abreast of trends to grow reach and engagement across platforms.

Education

Bachelor of Arts in Communication (Public Relations) at Daystar University
May 1, 2014 - July 1, 2018
Kenya Certificate of Secondary Education at Pangani Girls School
February 1, 2010 - November 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment

Experience Level

Expert

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