Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Michelle Russell, a growth-focused marketing leader specializing in scaling food and beverage brands. I partner with emerging teams to manage projects, build scalable marketing systems, and extend their capabilities with practical, data-driven strategies. With 10+ years in advertising agency account management and 10+ years in-house marketing leadership, I’ve guided natural/organic, plant-based, BevAlc, CPG, high-growth brands, and luxury segments. My work spans Brand Development, Trade Marketing, Shopper Marketing, Innovation & Commercialization, Strategy and Management, and Vendor/Agency management, driving GTM strategies, product launches, retail promotions, and multi-channel campaigns with seven-figure budgets.…Hi, I’m Michelle Russell, a growth-focused marketing leader specializing in scaling food and beverage brands. I partner with emerging teams to manage projects, build scalable marketing systems, and extend their capabilities with practical, data-driven strategies. With 10+ years in advertising agency account management and 10+ years in-house marketing leadership, I’ve guided natural/organic, plant-based, BevAlc, CPG, high-growth brands, and luxury segments. My work spans Brand Development, Trade Marketing, Shopper Marketing, Innovation & Commercialization, Strategy and Management, and Vendor/Agency management, driving GTM strategies, product launches, retail promotions, and multi-channel campaigns with seven-figure budgets.

Michelle Russell

Brand Strategist, Fractional CMO, Marketer, +2





Hi, I’m Michelle Russell, a growth-focused marketing leader specializing in scaling food and beverage brands. I partner with emerging teams to manage projects, build scalable marketing systems, and extend their capabilities with practical, data-driven strategies. With 10+ years in advertising agency account management and 10+ years in-house marketing leadership, I’ve guided natural/organic, plant-based, BevAlc, CPG, high-growth brands, and luxury segments. My work spans Brand Development, Trade Marketing, Shopper Marketing, Innovation & Commercialization, Strategy and Management, and Vendor/Agency management, driving GTM strategies, product launches, retail promotions, and multi-channel campaigns with seven-figure budgets.…Hi, I’m Michelle Russell, a growth-focused marketing leader specializing in scaling food and beverage brands. I partner with emerging teams to manage projects, build scalable marketing systems, and extend their capabilities with practical, data-driven strategies. With 10+ years in advertising agency account management and 10+ years in-house marketing leadership, I’ve guided natural/organic, plant-based, BevAlc, CPG, high-growth brands, and luxury segments. My work spans Brand Development, Trade Marketing, Shopper Marketing, Innovation & Commercialization, Strategy and Management, and Vendor/Agency management, driving GTM strategies, product launches, retail promotions, and multi-channel campaigns with seven-figure budgets.

Available to hire

Hi, I’m Michelle Russell, a growth-focused marketing leader specializing in scaling food and beverage brands. I partner with emerging teams to manage projects, build scalable marketing systems, and extend their capabilities with practical, data-driven strategies.

With 10+ years in advertising agency account management and 10+ years in-house marketing leadership, I’ve guided natural/organic, plant-based, BevAlc, CPG, high-growth brands, and luxury segments. My work spans Brand Development, Trade Marketing, Shopper Marketing, Innovation & Commercialization, Strategy and Management, and Vendor/Agency management, driving GTM strategies, product launches, retail promotions, and multi-channel campaigns with seven-figure budgets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Fractional Marketing Director at Michelle Russell Consulting

December 31, 2019 - November 4, 2025

Fully remote fractional marketing leadership for a portfolio of clients, aligning brand narrative, distributor engagement, and GTM tools to drive long-term growth; built US market presence by adapting global positioning and messaging; developed tools and messaging to support go-to-market success.

Brand Manager / Project Manager, Innovation & Commercialization at Navitas Organics

December 31, 2020 - December 31, 2020

As the company’s first-ever brand marketer, led PR agency on a $150k plan for strategic sampling, created buzz-generating assets, and piloted early-release eCommerce and targeted retail campaigns; delivered +$62k in sales in under 24 hours and led multiple high-impact campaigns.

Director of Marketing at Navitas Organics

December 31, 2019 - December 31, 2019

Directed omnichannel marketing for a $3M plan; managed two ABMs and Digital Marketing Manager with dotted lines to a 15-person extended team; oversaw a $350k digital advertising campaign, increasing website users and paid impressions; established brand leadership with national retailers and delivered multi-hundred-million impressions with strong ROI; developed influencer and shopper marketing programs.

Marketing Manager at The PlumpJack Group

December 31, 2015 - December 31, 2015

Led trade- and consumer-targeted marketing for multiple winery brands, improving brand image, executing seasonal promotions, trade partnerships, and in-store campaigns; developed a cohesive branding approach across estate properties.

Marketing Manager, Luxury at Trinchero Family Estates

December 31, 2015 - December 31, 2015

Managed a $300k luxury portfolio with focused brand initiatives, annual luxury portfolio sales incentives, in-store promotions, and brand ambassador activities, supporting sales and distributor partnerships across key markets.

Associate Marketing Manager at Constellation Brands US (Clos du Bois)

December 30, 2011 - December 30, 2011

Managed the brand’s second-largest portfolio (2M cases) with a $3M marketing and in-store promotional spend; led a major brand relaunch, co-branding partnerships, packaging updates, and large-format initiatives.