Michelle Russell

Available to hire

Hi, I’m Michelle Russell, a growth-focused marketing leader specializing in scaling food and beverage brands.

About

Hi, I’m Michelle Russell, a growth-focused marketing leader specializing in scaling food and beverage brands. I partner with emerging teams to manage projects, build scalable marketing systems, and extend their capabilities with practical, data-driven strategies.

With 10+ years in advertising agency account management and 10+ years in-house marketing leadership, I’ve guided natural/organic, plant-based, BevAlc, CPG, high-growth brands, and luxury segments. My work spans Brand Development, Trade Marketing, Shopper Marketing, Innovation & Commercialization, Strategy and Management, and Vendor/Agency management, driving GTM strategies, product launches, retail promotions, and multi-channel campaigns with seven-figure budgets.

  • 5 years' experience
  • Joined November 2025

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Retail
  • Software & Internet
  • Media & Entertainment
  • Professional Services

More experts in Portland, United States

Work experience· 6 roles

Brand Manager / Project Manager, Innovation & Commercialization · Navitas OrganicsDec 2020 – Dec 2020 · 1 mo

As the company’s first-ever brand marketer, led PR agency on a $150k plan for strategic sampling, created buzz-generating assets, and piloted early-release eCommerce and targeted retail campaigns; delivered +$62k in sales in under 24 hours and led multiple high-impact campaigns.

Director of Marketing · Navitas OrganicsDec 2019 – Dec 2019 · 1 mo

Directed omnichannel marketing for a $3M plan; managed two ABMs and Digital Marketing Manager with dotted lines to a 15-person extended team; oversaw a $350k digital advertising campaign, increasing website users and paid impressions; established brand leadership with national retailers and delivered multi-hundred-million impressions with strong ROI; developed influencer and shopper marketing programs.

Fractional Marketing Director · Michelle Russell ConsultingDec 2019 – Nov 2025 · 6 yrs

Fully remote fractional marketing leadership for a portfolio of clients, aligning brand narrative, distributor engagement, and GTM tools to drive long-term growth; built US market presence by adapting global positioning and messaging; developed tools and messaging to support go-to-market success.

Marketing Manager, Luxury · Trinchero Family EstatesDec 2015 – Dec 2015 · 1 mo
Marketing Manager · The PlumpJack GroupDec 2015 – Dec 2015 · 1 mo
Associate Marketing Manager · Constellation Brands US (Clos du Bois)Dec 2011 – Dec 2011 · 1 mo

Education· 6

Bachelor of Journalism, Advertising Major (Psychology Minor) · University of Missouri School of Journalism, Columbia, Missouri2030 – 2025
Wine Marketing · Napa Valley College, Napa, California2030 – 2025
Digital Marketing Certified · General Assembly, San Francisco, California2030 – 2025
Management & Coaching Training · Sagatica, San Francisco, California2030 – 2025

Certifications and awards

Digital Marketing Certified2030 – 2025
Wine & Spirits Education Trust - Intermediate Level 22030 – 2025
Wine & Spirits Education Trust - Advanced Level 32030 – 2025
Management & Coaching Training2030 – 2025

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