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Senior Brand Identity & Visual Designer with 4+ years of experience creating visual identity systems, brand architecture, signage & wayfinding, packaging, and environmental graphics for international organizations. Delivered brand programs implemented across Europe, Japan, the United Arab Emirates, and Colombia, serving clients in entertainment, banking, food & beverage, tourism, and cultural sectors.…Senior Brand Identity & Visual Designer with 4+ years of experience creating visual identity systems, brand architecture, signage & wayfinding, packaging, and environmental graphics for international organizations. Delivered brand programs implemented across Europe, Japan, the United Arab Emirates, and Colombia, serving clients in entertainment, banking, food & beverage, tourism, and cultural sectors.

Michelle Tobón Harmans

Brand Designer, Graphic Designer, Illustrator, +2

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Senior Brand Identity & Visual Designer with 4+ years of experience creating visual identity systems, brand architecture, signage & wayfinding, packaging, and environmental graphics for international organizations. Delivered brand programs implemented across Europe, Japan, the United Arab Emirates, and Colombia, serving clients in entertainment, banking, food & beverage, tourism, and cultural sectors.…Senior Brand Identity & Visual Designer with 4+ years of experience creating visual identity systems, brand architecture, signage & wayfinding, packaging, and environmental graphics for international organizations. Delivered brand programs implemented across Europe, Japan, the United Arab Emirates, and Colombia, serving clients in entertainment, banking, food & beverage, tourism, and cultural sectors.

Available to hire

Senior Brand Identity & Visual Designer with 4+ years of experience creating visual identity systems, brand architecture, signage & wayfinding, packaging, and environmental graphics for international organizations. Delivered brand programs implemented across Europe, Japan, the United Arab Emirates, and Colombia, serving clients in entertainment, banking, food & beverage, tourism, and cultural sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Senior Brand Identity Designer at PICO DE GALLO DESIGN S.L

January 1, 2026 - Present

Lead development of brand identities, visual identity systems and brand architecture for clients across entertainment, banking and cultural sectors, from concept through implementation. Design and roll out scalable visual systems—signage, wayfinding, environmental graphics and brand experiences—across physical and digital touchpoints for the agency’s active client accounts. Integrate AI-assisted creative workflows (ChatGPT, Gemini, Reve) into concept exploration and production, reducing initial concepting time by 30%.

Visual Designer & Illustrator at PICO DE GALLO DESIGN S.L

September 1, 2023 - December 1, 2025

Developed visual identity systems, brand guidelines and brand applications for 12+ theme park and entertainment projects across Europe. Designed merchandising, signage, wayfinding systems, environmental graphics, packaging and communication materials, ensuring brand consistency across multiple physical and digital touchpoints per project. Prepared production-ready artwork and technical specifications for large-scale print production for client handoff.

Graphic Design Intern at ZINK MARKETING

February 1, 2022 - May 1, 2022

Created visual content for social media and digital platforms aligned with client communication and marketing strategies. Edited and retouched photography for websites, digital campaigns and communication materials. Collaborated on projects for tourism and personal care brands within a multidisciplinary agency environment.

Graphic Designer at TRT OVERSEAS LLC

January 1, 2022 - September 1, 2023

Designed and adapted packaging, labeling and visual communication materials for food products distributed across international markets, ensuring brand consistency and regulatory compliance. Developed nutritional labeling systems and production-ready artwork with technical specifications for print, ensuring accuracy across formats and markets. Collaborated with multidisciplinary teams to localize visual assets for different markets, supporting brand implementation across commercial and retail environments.

Junior Graphic Designer at SUPERMERCADO SUPERJUSTO

November 1, 2021 - February 1, 2023

Developed and adapted nutritional labeling, production artwork and graphic materials for food products, ensuring regulatory compliance and visual accuracy.