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I was trained as a designer and art director, and my work spans branding, design, typography, advertising, digital and more. I’ve always chased big ideas and champion original thinking. I start by recognizing the core of a client’s product, defining the intangible character that makes them rare, and translating that character into ideas that engage, endure and evolve. From brand identity to packaging, storytelling to spaces and digital experiences, I translate complex briefs into clear, lasting concepts. My practice blends strategic rigor with hands-on craft—from logo systems and typography to art direction, campaigns and multi-channel product development. I work with brands across fashion, skincare, hospitality, tech and culture, always aiming for work that feels inevitable and unforgettable.…I was trained as a designer and art director, and my work spans branding, design, typography, advertising, digital and more. I’ve always chased big ideas and champion original thinking. I start by recognizing the core of a client’s product, defining the intangible character that makes them rare, and translating that character into ideas that engage, endure and evolve. From brand identity to packaging, storytelling to spaces and digital experiences, I translate complex briefs into clear, lasting concepts. My practice blends strategic rigor with hands-on craft—from logo systems and typography to art direction, campaigns and multi-channel product development. I work with brands across fashion, skincare, hospitality, tech and culture, always aiming for work that feels inevitable and unforgettable.

michiel van wyngaarden

Designer, Art Director, Brand Designer, +2

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I was trained as a designer and art director, and my work spans branding, design, typography, advertising, digital and more. I’ve always chased big ideas and champion original thinking. I start by recognizing the core of a client’s product, defining the intangible character that makes them rare, and translating that character into ideas that engage, endure and evolve. From brand identity to packaging, storytelling to spaces and digital experiences, I translate complex briefs into clear, lasting concepts. My practice blends strategic rigor with hands-on craft—from logo systems and typography to art direction, campaigns and multi-channel product development. I work with brands across fashion, skincare, hospitality, tech and culture, always aiming for work that feels inevitable and unforgettable.…I was trained as a designer and art director, and my work spans branding, design, typography, advertising, digital and more. I’ve always chased big ideas and champion original thinking. I start by recognizing the core of a client’s product, defining the intangible character that makes them rare, and translating that character into ideas that engage, endure and evolve. From brand identity to packaging, storytelling to spaces and digital experiences, I translate complex briefs into clear, lasting concepts. My practice blends strategic rigor with hands-on craft—from logo systems and typography to art direction, campaigns and multi-channel product development. I work with brands across fashion, skincare, hospitality, tech and culture, always aiming for work that feels inevitable and unforgettable.

Available to hire

I was trained as a designer and art director, and my work spans branding, design, typography, advertising, digital and more. I’ve always chased big ideas and champion original thinking. I start by recognizing the core of a client’s product, defining the intangible character that makes them rare, and translating that character into ideas that engage, endure and evolve.

From brand identity to packaging, storytelling to spaces and digital experiences, I translate complex briefs into clear, lasting concepts. My practice blends strategic rigor with hands-on craft—from logo systems and typography to art direction, campaigns and multi-channel product development. I work with brands across fashion, skincare, hospitality, tech and culture, always aiming for work that feels inevitable and unforgettable.