Available to hire
Hi, I’m Mickey Napier. I’m a data-driven brand marketer with a knack for building partnerships and turning ideas into high-impact campaigns. I’ve led end-to-end brand partnerships, managed multi-channel calendars, and produced scalable content for athletes, teams, and consumer brands.
I founded Napier Athletics and have grown social media presence, launched a pickleball coaching business, and driven investor communications. I thrive on turning insight into action, collaborating across teams, and creating experiences that move audiences and revenue.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Intermediate
Work Experience
District Office Manager at Vector Marketing
July 1, 2020 - August 1, 2021Led a team of 30 representatives, recruited 15 new members per week, and drove customer engagement via social media and events; contributed to personal sales activity and regional outreach.
Strategic Partnerships Associate at VIT AL1 - Innventure Inc
May 1, 2024 - February 28, 2026Negotiated high-value athlete partnerships, developed athlete-driven social media campaigns, created 30-day social media strategies, organized shoots and events, and conducted market research to inform marketing strategy in the beverage sector.
Brand Manager at Innventure Inc
August 1, 2024 - March 1, 2026Owned end-to-end execution of brand partnership and sponsorship campaigns; served as primary client contact, managing timelines, deliverables, content approvals, and post-campaign wrap reports with actionable performance insights to drive renewals. Negotiated and secured high-impact partnerships with professional pickleball players, NFL athletes, MLB coaches, and D1 SEC athletes — managing the full partnership lifecycle from outreach through renewal. Managed the marketing calendar across TikTok, Instagram, YouTube, Facebook, Snapchat, and X — coordinating campaign rollouts, product launches, seasonal moments, and creator content drops across multiple simultaneous projects. Developed vertical campaign strategies for product launches — building teaser sequences, creator content timelines, and launch narratives tied to measurable business outcomes including audience growth and DTC sales. Produced multi-athlete photo and video content shoots — managing creative direction, storyboar
Strategic Partnerships Associate at Innventure Inc
August 1, 2024 - March 1, 2026Recruited, onboarded, and managed 2 interns across strategic operations and brand marketing. Developed investor-facing presentations, contracts, and performance reports; managed communications with 80+ investors and maintained the investor portal. Represented company brands at national and international trade shows — building strategic relationships and identifying new partnership and revenue opportunities.
Market Research Intern at Innventure Inc
May 1, 2024 - August 1, 2024Conducted competitive analysis and market research on sports hydration beverages within the food & beverage industry to evaluate market trends, identify gaps, and analyze competitor positioning and marketing strategies. Supported new business development initiatives by researching potential collegiate and professional athlete partnerships, identifying growth opportunities, and assisting with outreach strategies to expand brand presence. Analyzed campaign performance and social media engagement data to identify opportunities to strengthen marketing strategy and audience reach. Developed reports and strategic summaries to communicate key insights and support data-driven decision-making across marketing and business development initiatives.
Social Media Manager at Pavilion of Pickleball (POP)
April 1, 2024 - May 1, 2025Managed Instagram and Facebook accounts for the pickleball facility — planning and scheduling content, writing captions, and coordinating posts with the club’s event calendar to drive timely event promotion. Filmed, edited, and published content highlighting coaches, member events, and the facility using Canva and Adobe Creative Suite.
Founder at Napier Athletics
January 1, 2022 - January 1, 2024Founded and operated a pickleball coaching and events business — securing nearly $10K in startup funding through multiple pitch competitions to launch the business and fund its flagship tournament. Produced and hosted a pickleball tournament with 42 registrants — generating $6K in revenue through registrations and sponsorships, securing 8 sponsors including Chick-fil-A, TopGolf, and Texas Roadhouse, and coordinating 10 volunteers for event-day execution. Earned PPR (Professional Pickleball Registry) certification and coached private and group lessons — developing deep expertise in the sport, its community, and its culture.
Digital Media Student Worker at Anderson Center for Entrepreneurship & Innovation at the University of Tennessee
January 1, 2024 - May 1, 2024Planned and scheduled weekly social media content across Instagram and Facebook — maintaining consistent brand voice and platform best practices. Photographed, filmed, and edited short and long-form video content at campus events — capturing event sessions and key programming moments for use across social channels. Tracked and analyzed social media KPIs — including CTR, ROAS, engagement rate, and LTV — translating data into actionable content strategies to drive platform growth.
Director of Videography at Delta Gamma
November 1, 2021 - November 1, 2022Founded the organization’s first Director of Videography role and launched the chapter’s YouTube channel. Grew chapter Instagram by 7K followers through content strategy, event promotion, and short-form video — an early Reel recapping a chapter event reached 10.2K views within 5 hours. Produced branded short and long-form video content and drove significant TikTok reach — including a video that generated 174.1K views.
Education
Bachelor of Science in Business Administration at The University of Tennessee, Knoxville, Haslam College of Business
January 11, 2030 - May 1, 2024Economics & International Business Study Abroad at IES Abroad Freiburg im Breisgau
June 1, 2022 - July 31, 2022B.S. Business Administration (Marketing & International Business) at University of Tennessee, Knoxville
August 1, 2020 - May 1, 2024Economics & International Business at IES Abroad, Freiburg im Breisgau, Germany
June 1, 2022 - July 1, 2022Qualifications
Professional Pickleball Registry (PPR) Certification
January 11, 2030 - April 23, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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