As the Art Director responsible for NUK’s Instagram communication, I was in charge of developing and implementing a content strategy aimed at increasing brand awareness of the company’s products, focusing on bottles and baby care items. I worked closely with marketing and creative teams to ensure that the visual aesthetics and messaging aligned with the brand’s values, while engaging the target audience effectively.

Key Responsibilities and Achievements:

Awareness Strategy: Created innovative and effective visual campaigns for Instagram, focusing on increasing brand visibility and engagement with the target audience (mainly parents), using best practices in social media and digital design.

Content Development: Designed creative visual content, including photos, videos, and infographics, highlighting the benefits of NUK’s baby care products such as bottles, pacifiers, and other accessories.

Promotional Actions: Developed and executed promotional campaigns for launching new products or increasing sales of existing ones, such as giveaways, discounts, and influencer collaborations.

Institutional Communication: Planned and created institutional content that reinforced NUK’s image as a trusted and innovative brand in the baby care market, with a focus on the quality and safety of its products.

Performance Analysis: Monitored and analyzed post, story, and paid ad performance metrics using tools like Instagram Insights to adjust content strategies and improve campaign results.

Cross-functional Collaboration: Worked closely with marketing, copywriting, and influencer teams to ensure cohesive and effective visual communication across all brand actions on social media.

Key Achievements:

Significant increase in engagement and followers on Instagram, resulting in higher brand recognition and a boost in sales of featured products.

Created campaigns that generated measurable impact on the target audience, with a noticeable increase in the conversion rate of leads to customers.

Developed a consistent visual identity that reflected the brand’s values, positioning NUK as a leader in the baby care segment.