Hi there, I'm Michelle! I’ve spent the past six plus years in growth and performance marketing, focusing on paid social strategy and hands-on execution across channels like Meta, TikTok, Pinterest, Snapchat, search, audio, programmatic, and even a bit of CTV. My experience spans both agency and in-house roles, which gave me a wide range of marketing expertise; from creative testing and media strategy to influencer integrations, conversion optimization, and a strong foundation in e-commerce fundamentals. I’ve managed six-figure monthly budgets, built influencer programs from the ground up, and partnered cross-functionally with creative, analytics, and CRO to drive CAC efficiency and scale new channels. I’ve also had the opportunity to work with DTC brands across apparel, wellness, beauty, and CPG.…Hi there, I'm Michelle! I’ve spent the past six plus years in growth and performance marketing, focusing on paid social strategy and hands-on execution across channels like Meta, TikTok, Pinterest, Snapchat, search, audio, programmatic, and even a bit of CTV. My experience spans both agency and in-house roles, which gave me a wide range of marketing expertise; from creative testing and media strategy to influencer integrations, conversion optimization, and a strong foundation in e-commerce fundamentals. I’ve managed six-figure monthly budgets, built influencer programs from the ground up, and partnered cross-functionally with creative, analytics, and CRO to drive CAC efficiency and scale new channels. I’ve also had the opportunity to work with DTC brands across apparel, wellness, beauty, and CPG.WWWW…