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Hi, I’m Mikaela Droira, a creative and strategic Digital Media student based in Madrid, Spain. I’m pursuing a Bachelor’s in Communications and Digital Media at IE University, with 2+ years of hands-on experience in social media, brand development, and audience engagement. I’ve generated nearly 1.5M likes on personal content, collaborated with recognized brands in Madrid and Quito, and built a strong on-camera presence with storytelling and UGC strategy. I’m entrepreneurial, results-driven, and eager to apply creative storytelling to help brands connect with audiences.…Hi, I’m Mikaela Droira, a creative and strategic Digital Media student based in Madrid, Spain. I’m pursuing a Bachelor’s in Communications and Digital Media at IE University, with 2+ years of hands-on experience in social media, brand development, and audience engagement. I’ve generated nearly 1.5M likes on personal content, collaborated with recognized brands in Madrid and Quito, and built a strong on-camera presence with storytelling and UGC strategy. I’m entrepreneurial, results-driven, and eager to apply creative storytelling to help brands connect with audiences.

Mikaela Droira

Content Creator, Brand Strategist, Social Media Manager, +2

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Hi, I’m Mikaela Droira, a creative and strategic Digital Media student based in Madrid, Spain. I’m pursuing a Bachelor’s in Communications and Digital Media at IE University, with 2+ years of hands-on experience in social media, brand development, and audience engagement. I’ve generated nearly 1.5M likes on personal content, collaborated with recognized brands in Madrid and Quito, and built a strong on-camera presence with storytelling and UGC strategy. I’m entrepreneurial, results-driven, and eager to apply creative storytelling to help brands connect with audiences.…Hi, I’m Mikaela Droira, a creative and strategic Digital Media student based in Madrid, Spain. I’m pursuing a Bachelor’s in Communications and Digital Media at IE University, with 2+ years of hands-on experience in social media, brand development, and audience engagement. I’ve generated nearly 1.5M likes on personal content, collaborated with recognized brands in Madrid and Quito, and built a strong on-camera presence with storytelling and UGC strategy. I’m entrepreneurial, results-driven, and eager to apply creative storytelling to help brands connect with audiences.

Available to hire

Hi, I’m Mikaela Droira, a creative and strategic Digital Media student based in Madrid, Spain. I’m pursuing a Bachelor’s in Communications and Digital Media at IE University, with 2+ years of hands-on experience in social media, brand development, and audience engagement.

I’ve generated nearly 1.5M likes on personal content, collaborated with recognized brands in Madrid and Quito, and built a strong on-camera presence with storytelling and UGC strategy. I’m entrepreneurial, results-driven, and eager to apply creative storytelling to help brands connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Content Creator and UGC Intern at IE University

January 1, 2026 - Present

Create and edit high-engagement short-form content for IE University's social media platforms, generating up to 35K+ views; participate in weekly creative brainstorming to develop content aligned with brand positioning and student engagement goals; collaborate with IE's partner marketing agency to ensure content consistency, brand alignment, and campaign performance; track and analyze content performance metrics, preparing social media reports to measure reach, engagement, and audience growth; contribute to strengthening IE's digital presence through authentic, student-centered storytelling and UGC strategy.

Brand Strategist & Content Creator/ Editor at Independent / Freelance

January 1, 2024 - Present

Developed and executed data-driven brand and content strategies for international clients in hospitality and sports industries. Created viral short-form video content for Airbnb property “View Casa Blanca,” generating significant online visibility and engagement. Designed a complete brand strategy for “New Green Club” (a sports center) including brand positioning, target audience definition, content pillars, visual identity direction, and digital communication strategy. Managed content planning, filming, editing, and performance analysis to optimize reach and engagement.

UGC Content Creator at Independent

January 1, 2023 - Present

Created engaging social media content for popular restaurants and brands, increasing brand visibility and engagement. Produced IE University-related videos reaching nearly 1M views. Strengthened brand storytelling and audience interaction strategies. Built a strong on-camera presence and personal brand. Enhanced editing and brainstorming skills.

Founder & Pastry Entrepreneur at Sweetology

January 1, 2020 - Present

Launched an online pastry shop during the pandemic, creating brand identity, logo, and menu. Sold over 1,000 products and managed city-wide deliveries. Built a loyal customer base through digital marketing and social media promotion. Managed Instagram, TikTok, and Facebook accounts for promotions and campaigns.