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I am a bold and adaptable designer with 8+ years of experience in the fashion industry, passionate about turning ideas into hands-on and technically precise visuals. I love solving design challenges through cross-functional collaboration and bringing creative concepts to life with practical, results-driven solutions. I’ve led projects that improved margins and reduced waste, such as achieving 80% buy-in on product and graphic designs, increasing category margins by 10%, and cutting overproduction by 40%. Proficient in Illustrator and FlexPLM, I thrive in fast-paced environments, continuously learning, growing, and pushing creative boundaries.…I am a bold and adaptable designer with 8+ years of experience in the fashion industry, passionate about turning ideas into hands-on and technically precise visuals. I love solving design challenges through cross-functional collaboration and bringing creative concepts to life with practical, results-driven solutions. I’ve led projects that improved margins and reduced waste, such as achieving 80% buy-in on product and graphic designs, increasing category margins by 10%, and cutting overproduction by 40%. Proficient in Illustrator and FlexPLM, I thrive in fast-paced environments, continuously learning, growing, and pushing creative boundaries.

Mikaela Lima

Graphic Designer, Product Designer, Designer, +4

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I am a bold and adaptable designer with 8+ years of experience in the fashion industry, passionate about turning ideas into hands-on and technically precise visuals. I love solving design challenges through cross-functional collaboration and bringing creative concepts to life with practical, results-driven solutions. I’ve led projects that improved margins and reduced waste, such as achieving 80% buy-in on product and graphic designs, increasing category margins by 10%, and cutting overproduction by 40%. Proficient in Illustrator and FlexPLM, I thrive in fast-paced environments, continuously learning, growing, and pushing creative boundaries.…I am a bold and adaptable designer with 8+ years of experience in the fashion industry, passionate about turning ideas into hands-on and technically precise visuals. I love solving design challenges through cross-functional collaboration and bringing creative concepts to life with practical, results-driven solutions. I’ve led projects that improved margins and reduced waste, such as achieving 80% buy-in on product and graphic designs, increasing category margins by 10%, and cutting overproduction by 40%. Proficient in Illustrator and FlexPLM, I thrive in fast-paced environments, continuously learning, growing, and pushing creative boundaries.

Available to hire

I am a bold and adaptable designer with 8+ years of experience in the fashion industry, passionate about turning ideas into hands-on and technically precise visuals. I love solving design challenges through cross-functional collaboration and bringing creative concepts to life with practical, results-driven solutions.

I’ve led projects that improved margins and reduced waste, such as achieving 80% buy-in on product and graphic designs, increasing category margins by 10%, and cutting overproduction by 40%. Proficient in Illustrator and FlexPLM, I thrive in fast-paced environments, continuously learning, growing, and pushing creative boundaries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product / Graphic Designer at Sport Chek

August 1, 2025 - September 29, 2025

Designed kids outerwear, winter insulated handwear, baselayer, hunting apparel and road/mountain cycling wear. Spearheaded graphic/print design, packaging design, trend and forecasting research. Streamlined assortment presentations to merchants and collaborated with Product and Technical Development teams. Developed 2D and 3D CADs, AOPs, and VLPs for assortment and approved lab dips, strike-offs and trims. Partnered with Brand team to maintain or update branding through trims and packaging design; thrived with brands such as Ripzone, untshield, Yukon Gear, Woods and DiamondBack.

Visual Merchandising Manager at J.Crew

January 1, 2019 - September 29, 2025

Coordinated in-store visual marketing strategies, including window displays and mannequin styling, to align with seasonal campaigns and brand guidelines. Led a team of stylists to enhance customer engagement and increase sales conversion. Conducted onboarding and product knowledge training to support promotional initiatives. Exceeded sales-per-hour (SPH) targets by an average of 20%. Improved operational efficiency at point-of-sale, contributing to a smoother customer journey. Maintained a 95%+ resolution rate for customer disputes, supporting brand loyalty and satisfaction. Coordinated in-store events, collaborating with third party partners. Streamlined new product launches and visual marketing for seasonal campaigns.

Freelance Designer

August 1, 2025 - Present

Design and Brand consultant for a new apparel startup; Graphic Designer for an apparel company focusing on marketing, signage, and email campaigns. Led branding and design initiatives, collaborating across cross-functional teams to deliver on-brand visuals.