Mikaela Lima

Design and Brand consultant for a new apparel startup; Graphic Designer for an apparel company focusing on marketing, signage, and email campaigns. Led branding and design initiatives, collaborating across cross-functional teams to deliver on-brand visuals.

Designed kids outerwear, winter insulated handwear, baselayer, hunting apparel and road/mountain cycling wear. Spearheaded graphic/print design, packaging design, trend and forecasting research. Streamlined assortment presentations to merchants and collaborated with Product and Technical Development teams. Developed 2D and 3D CADs, AOPs, and VLPs for assortment and approved lab dips, strike-offs and trims. Partnered with Brand team to maintain or update branding through trims and packaging design; thrived with brands such as Ripzone, untshield, Yukon Gear, Woods and DiamondBack.

Coordinated in-store visual marketing strategies, including window displays and mannequin styling, to align with seasonal campaigns and brand guidelines. Led a team of stylists to enhance customer engagement and increase sales conversion. Conducted onboarding and product knowledge training to support promotional initiatives. Exceeded sales-per-hour (SPH) targets by an average of 20%. Improved operational efficiency at point-of-sale, contributing to a smoother customer journey. Maintained a 95%+ resolution rate for customer disputes, supporting brand loyalty and satisfaction. Coordinated in-store events, collaborating with third party partners. Streamlined new product launches and visual marketing for seasonal campaigns.