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Hi, I'm Mikayla Watson-Brown, a visual designer and illustrator with a passion for crafting brands, packaging, and campaigns. I specialise in developing cohesive brand identities, hand-rendered typography, and scalable design systems that streamline multi-channel marketing. My work spans branding, packaging, illustration, and motion graphics, with a strong focus on audience-centered design and clear storytelling. I've led brand launches, refreshed identities for national and international brands, mentored designers, and delivered hundreds of assets across digital, print, and in-store channels. I enjoy collaborating with cross-functional teams to bring creative ideas to life and to help brands stand out with confident, expressive visuals.…Hi, I'm Mikayla Watson-Brown, a visual designer and illustrator with a passion for crafting brands, packaging, and campaigns. I specialise in developing cohesive brand identities, hand-rendered typography, and scalable design systems that streamline multi-channel marketing. My work spans branding, packaging, illustration, and motion graphics, with a strong focus on audience-centered design and clear storytelling. I've led brand launches, refreshed identities for national and international brands, mentored designers, and delivered hundreds of assets across digital, print, and in-store channels. I enjoy collaborating with cross-functional teams to bring creative ideas to life and to help brands stand out with confident, expressive visuals.

Mikayla Watson-Brown

Book Illustrator, Illustrator, Graphic Designer, +3

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Hi, I'm Mikayla Watson-Brown, a visual designer and illustrator with a passion for crafting brands, packaging, and campaigns. I specialise in developing cohesive brand identities, hand-rendered typography, and scalable design systems that streamline multi-channel marketing. My work spans branding, packaging, illustration, and motion graphics, with a strong focus on audience-centered design and clear storytelling. I've led brand launches, refreshed identities for national and international brands, mentored designers, and delivered hundreds of assets across digital, print, and in-store channels. I enjoy collaborating with cross-functional teams to bring creative ideas to life and to help brands stand out with confident, expressive visuals.…Hi, I'm Mikayla Watson-Brown, a visual designer and illustrator with a passion for crafting brands, packaging, and campaigns. I specialise in developing cohesive brand identities, hand-rendered typography, and scalable design systems that streamline multi-channel marketing. My work spans branding, packaging, illustration, and motion graphics, with a strong focus on audience-centered design and clear storytelling. I've led brand launches, refreshed identities for national and international brands, mentored designers, and delivered hundreds of assets across digital, print, and in-store channels. I enjoy collaborating with cross-functional teams to bring creative ideas to life and to help brands stand out with confident, expressive visuals.

Available to hire

Hi, I’m Mikayla Watson-Brown, a visual designer and illustrator with a passion for crafting brands, packaging, and campaigns. I specialise in developing cohesive brand identities, hand-rendered typography, and scalable design systems that streamline multi-channel marketing. My work spans branding, packaging, illustration, and motion graphics, with a strong focus on audience-centered design and clear storytelling.

I’ve led brand launches, refreshed identities for national and international brands, mentored designers, and delivered hundreds of assets across digital, print, and in-store channels. I enjoy collaborating with cross-functional teams to bring creative ideas to life and to help brands stand out with confident, expressive visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Mid-Weight Graphic Designer & Illustrator at SEAGRASS BOUTIQUE HOSPITALITY GROUP / BLUE CORAL CONCEPTS

October 1, 2022 - September 18, 2025

Designed custom packaging solutions and assets to support marketing campaigns; collaborated with printers on finishes and die-cuts; maintained brand consistency across channels and locations.

Senior Graphic Designer & Illustrator at SEAGRASS BOUTIQUE HOSPITALITY GROUP / BLUE CORAL CONCEPTS

October 1, 2022 - Present

Lead design across 9 brands, develop and refine brand guidelines and visual toolkits for multi-channel marketing, and oversee photography direction and postproduction to achieve campaign objectives. Create and manage 150+ design assets monthly across digital, print, and in-store channels, while mentoring junior designers and coordinating with cross-functional teams across 30+ stores and 4 international locations.

Senior Graphic Designer & Illustrator at Seagrass Boutique Hospitality Group / Blue Coral Concepts

October 1, 2022 - Present

Led brand strategy and visual identity development for 9 brands, created 50+ comprehensive identity elements, and oversaw cohesive branding across campaigns and store assets. Directed photoshoots, delivered 20+ monthly motion graphics and video assets, and mentored junior designers. Ensured consistent design systems and elevated brand imagery across channels.

Mid-Weight Graphic Designer & Illustrator at Seagrass Boutique Hospitality Group / Blue Coral Concepts

October 1, 2022 - September 18, 2025

Continued brand custodianship for multiple brands, developing and applying brand guidelines and visual toolkits for multi-channel marketing. Produced packaging and marketing assets, managed cross-functional workflows across stores, and led a range of digital and print design tasks, including motion graphics and photography direction.

Graphic Designer & Illustrator at Independent / Freelance

October 1, 2020 - Present

Deliver end-to-end design solutions for clients, including bespoke logos, visual identities, illustrations, and brand guidelines; manage projects independently from briefing to production; stay ahead of trends with AI tools, motion graphics, and UX/UI.

Junior Graphic Designer at SEAGRASS BOUTIQUE HOSPITALITY GROUP / BLUE CORAL CONCEPTS

October 1, 2020 - September 18, 2025

Assisted with development and refinement of 9 brands, acted as a brand custodian, and created brand guidelines and visual toolkits to support multi-channel marketing.

Graphic Designer & Illustrator at Freelance

October 1, 2020 - Present

Delivered end-to-end design solutions for clients, including bespoke logos, visual identities, and illustration work. Developed brand guidelines, collaborated with copywriters and developers, and managed projects from briefing to production with tight deadlines.

Junior Graphic Designer at Seagrass Boutique Hospitality Group / Blue Coral Concepts

October 1, 2020 - September 18, 2025

Assisted with the development and refinement of 9 national and international brands, acting as a brand custodian, developing brand guidelines and visual toolkits to support multi-channel marketing. Designed custom packaging to boost product sales and influence campaigns, and delivered brand assets across 30+ Australian stores and 4 international locations. Led photoshoots, created 150+ design assets monthly for digital, social, email, OOH, print and in-store materials, and collaborated across teams to meet campaign objectives. Mentored freelancers and midweight designers, stayed ahead of industry trends, and maintained meticulous file management.