I am a senior marketer and Fellow of the Chartered Institute of Marketing with 20+ years of digital marketing experience across agencies and in-house roles for B2B and B2C brands. I work comfortably as both a CMO, Head of Marketing and as a supplier of SEO and PPC services, with a deep understanding of how client and agency teams can best work together.

Mike Essex

I am a senior marketer and Fellow of the Chartered Institute of Marketing with 20+ years of digital marketing experience across agencies and in-house roles for B2B and B2C brands. I work comfortably as both a CMO, Head of Marketing and as a supplier of SEO and PPC services, with a deep understanding of how client and agency teams can best work together.

Available to hire

I am a senior marketer and Fellow of the Chartered Institute of Marketing with 20+ years of digital marketing experience across agencies and in-house roles for B2B and B2C brands. I work comfortably as both a CMO, Head of Marketing and as a supplier of SEO and PPC services, with a deep understanding of how client and agency teams can best work together.

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Work Experience

Founder & Senior Consultant at Devise Marketing
January 1, 2020 - Present
Provide digital marketing services including SEO, PPC and content. Support marketing directors/CEOs/CMOs and agencies in the UK and US. Lead consultancy on marketing strategy, planning, budgets and brand identity. Deliver hard and soft skills training for marketers, including SEO/PPC, PR, marketing, writing, team building, working with marketers and managing change.
Head of Marketing at Bowman Power
June 1, 2018 - March 1, 2020
Senior management role reporting to CEO. Managed external agencies and marketing teams at three global partners. Developed and delivered go-to-market strategy across B2B and B2B2C markets. Executed digital strategy including SEO, PPC, affiliates and social. Chaired internal company environmental, events, sporting and charity teams.
Marketing Manager at Petrofac
May 1, 2014 - June 1, 2018
Owned marketing responsibility for securing $1.2bn in global B2B sales annually. Managed a team of marketing staff. Produced ATL/BTL marketing material and delivered strategies across brand, PR, campaigns, collateral, sales support, digital, conferences/exhibitions, photography, newsletters and customer engagement.
Online Marketing Manager at Koozai Ltd
March 1, 2010 - May 1, 2014
Reported to the CEO and led marketing across SEO, PPC, social media, content marketing and email. Managed a team of four and mentored 12 employees. Managed a marketing budget exceeding £200,000 annually. Delivered social strategies across LinkedIn, Twitter, Facebook and Google+ and contributed platform-specific guides.
Web Manager at TSP Media (Magazine Publisher)
August 1, 2007 - February 1, 2010
Managed web operations for a magazine publishing business.
Final year studies student at Aston University
September 1, 2006 - July 1, 2007
eBusiness Project Manager at Johnson & Johnson (Pharmaceuticals)
July 1, 2005 - July 1, 2006
Managed an eBusiness project within a pharmaceutical environment.
Owner at Blagman.co.uk (marketing & PR website)
January 1, 2005 - July 1, 2007
Ran and developed a marketing/PR website, reviewing products sent in by companies and building PR contacts.
Owner (managed team of 4) at Gamerswave.com (video game website)
July 1, 2001 - September 1, 2003
Owned and managed a video game website and a team of four.

Education

CIM Level 7 Marketing Leadership Programme (Chartered Institute of Marketing) - ongoing at Chartered Institute of Marketing
July 1, 2019 - July 16, 2026
BSc (Hons) Business and Management (2.1) at Aston University
September 1, 2003 - July 1, 2007
A Level / AS Level / GCSE qualifications at Cheslyn Hay High School
September 1, 1997 - July 1, 2003

Qualifications

CIM Level 7 Marketing Leadership Programme (studying)
July 1, 2019 - July 16, 2026

Industry Experience

Energy & Utilities, Professional Services, Media & Entertainment, Computers & Electronics, Manufacturing, Healthcare, Retail, Other