Head of Marketing & Growth at Sure Vax (SureVax Preventive Health Care)

Launched and scaled SureVax from 0 to 10 clinics across Metro Manila. Built and executed full rebrand and identity system; designed integrated digital campaigns across all platforms; established foundational marketing, partnerships with retail and delivery partners; led teams of 3 to 15+ in marketing, product and operations.

Co-Founder / Brand & Growth Leader at Dot Coffee Specialty Brand

Launched and scaled a specialty coffee and retail brand. Built brand book and identity system; planned and executed multi-channel campaigns; led expansion to 10+ physical stores in Metro Manila; launched the Dot Coffee mobile app with outsourced tech partner; scaled ops and team to 50+ people.

Brand, Product & Growth Leader at The Moment Group of Restaurants

Led marketing and growth campaigns across digital and in-store channels for Oma, Din Tai Fung, Bank Bar, and eight (8) Cuts. Supported brand expansion and reopening strategies; managed relationships with retail, payments, and platform partners; built cross-functional teams to execute multi-brand campaigns.

Marketing & Growth Leader / Ghost Kitchen & Brand Expansion at Wild Flour Hospitality Group

Conceptualized and launched ghost kitchen strategy during the pandemic. Built and launched Wild Flour To-Go; led marketing across all concepts; developed events and partnerships; scaled brand & campaigns across multiple ghost kitchen concepts in Metro Manila; built a modular brand system and omnichannel campaigns.

Marketing & Growth Consultant at Independent / Consultancy

Provided marketing and growth consulting to early-stage brands, translating brand vision into scalable go-to-market strategies, platforms, and campaigns. Built brand architecture, storytelling, and cross-functional execution to drive sustainable growth across retail, delivery, and fintech ecosystems.

Co-Founder, Chief Growth Officer at Various ventures

Led marketing and growth for multiple ventures, orchestrating brand strategy, platform growth, fundraising, and cross-functional execution. Built growth playbooks, established strategic partnerships with retailers and platform partners, and steered market expansion.