Over 7 years of professional experience in Marketing & PR, specialising in driving digital growth and brand demand through paid and organic media. Blending data-driven insights with creative strategies to optimise campaigns, enhance brand visibility and maximise demand capture across all paid media touchpoints on a global scale. Expert in managing hands-on in platform across Google, Meta, TikTok, LinkedIn & Pinterest.…

Mike Harrison

PRO

Over 7 years of professional experience in Marketing & PR, specialising in driving digital growth and brand demand through paid and organic media. Blending data-driven insights with creative strategies to optimise campaigns, enhance brand visibility and maximise demand capture across all paid media touchpoints on a global scale. Expert in managing hands-on in platform across Google, Meta, TikTok, LinkedIn & Pinterest.…

Available to hire

Over 7 years of professional experience in Marketing & PR, specialising in driving digital growth and brand demand through paid and organic media. Blending data-driven insights with creative strategies to optimise campaigns, enhance brand visibility and maximise demand capture across all paid media touchpoints on a global scale. Expert in managing hands-on in platform across Google, Meta, TikTok, LinkedIn & Pinterest.

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Language

English
Fluent

Work Experience

Senior Digital Marketing Manager at Freelance
June 30, 2025 - July 16, 2025
Hands-on leading Paid Search (Google) and Social (Meta, TikTok) strategy for Martini, Bombay Sapphire and Dewar’s, scaling ads and reporting on KPI’s.
Performance Marketing Manager (Europe) at Levi Strauss & Co
February 28, 2025 - July 16, 2025
Delivered 360 media campaigns in support of Ecommerce goals, managing agency to deliver £20M budget across EU market and paid digital touch points. Led the strategy for SEA, Paid Social, Shopping, PMax, Affiliates and Display. Managed the media agency as primary contact. Developed Paid Social product stories delivering incremental revenue, launched Apple Search Ads driving 1 million app visits, and managed TikTok Shop launch project generating £90K revenue.
Senior Global Performance Marketing Manager at Alexander McQueen
January 31, 2024 - July 16, 2025
Directed global 360 paid media strategy with £10M budget across Paid Social, SEA, SEO, Affiliates, Display and CRM. Led website redesign project with +48% incremental revenue uplift. Managed global PMax launch project with +73% ROAS efficiency and £900K incremental revenue. Collaborated with creative team to execute global product launch calendar. Hosted Affiliate education session leading to Vogue editorial feature generating £150K revenue.
Digital Marketing Account Executive at Innocean
June 30, 2021 - July 16, 2025
Chief Digital & Ecommerce Officer, Co-Founder at DO NOT SUBVERGE
December 31, 2024 - July 16, 2025
Founded and scaled a premium fashion brand, leading all digital growth marketing activity across Meta, Google and TikTok. Led acquisition and retention strategy, delivering consistent triple-digit YoY revenue growth through personalised customer journeys.
Senior Brand & Performance Media Executive (Europe)
September 1, 2019 - June 30, 2021
Led brand and performance media strategies across Europe, managing multi-channel campaigns on Meta, Google and TikTok. Coordinated cross-functional teams, optimized budgets, and delivered measurable ROI for agency clients.
Senior Performance Marketing Manager at Cake Agency
October 1, 2025 - December 31, 2025
Leading full-funnel strategies for clients, driving digital growth through paid and organic digital media. Hands-on in platform management across Google, Meta, TikTok & Pinterest.
Senior Marketing Manager (Freelance) at Glock
April 1, 2025 - June 1, 2025
Freelance role leading high-impact performance media campaigns, aligning audience targeting with growth objectives and delivering multi-channel activation.

Education

BA Hons Marketing at Nottingham Trent University
January 1, 2015 - December 31, 2019
at Nottingham Trent University
January 1, 2015 - January 1, 2019
BA (Hons) Marketing at Nottingham University
January 1, 2015 - January 1, 2019
CIM Level 6: Digital Strategy at Chartered Institute of Marketing
January 11, 2030 - January 12, 2026
CIM Level 4: Integrated Communications at Chartered Institute of Marketing
January 11, 2030 - January 12, 2026
Diploma in Digital Performance Sustainability in Practice at CIM / IP A certificate
January 11, 2030 - January 12, 2026
CIM Level 6: Digital Strategy at Chartered Institute of Marketing (CIM)
January 11, 2030 - January 12, 2026
CIM Level 4: Integrated Communications at Chartered Institute of Marketing (CIM)
January 11, 2030 - January 12, 2026
IPA Certificate in Digital Performance Sustainability in Practice at Institute of Practitioners in Advertising (IPA)
January 11, 2030 - January 12, 2026
BA Marketing at Nottingham Trent University
January 1, 2015 - January 1, 2019

Qualifications

CIM Level 6: Digital Strategy, Mastering Metrics, Marketing in Action
January 17, 2025 - July 16, 2025
CIM Level 4: Integrated Communications
January 23, 2025 - July 16, 2025
IPA certificate (with credit) in Digital Performance
January 23, 2025 - July 16, 2025
Sustainability in Practice Diploma
January 30, 2025 - July 16, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
    paper Driving Digital Growth in High Fashion Through 360 Marketing Strategy

    A multi-channel, multi-touchpoint approach to marketing campaign management in curating an effective customer journey.

    Objective: deliver a successful launch of McQueen Spring/Summer collection that drives brand visibility and desirability in alignment with Ecommerce and Merchandising objectives.

    Skills: Creative briefing | Brand & Performance strategy | Cross-functional collaboration | Campaign management | Seven-figure budget allocation | Data analysis

    Awareness Strategy
    Affiliates: Alignment with PR to connect press features with affiliate links
    Social: Broad targeting of generic fashion & luxury on Meta & TikTok
    Offline: Out of Home display, Press features with leading fashion titles

    Consideration Strategy
    Search: Generics increase investment, broad match target CPC bid modifier
    Affiliates: collaborating with leading fashion KOL/influencers through LTK etc
    Social: UGC TikTok Search ads, Meta enhanced targeting with 2-5% LAL audience

    Conversion Strategy
    Search: Upweight PPC, pMax/Shopping budget, update search copy promoting new
    Affiliates: Increase commissions for new collection, tenancies with tier 1 publishers
    Social: retargeting qualified leads, Ad+ Shopping ads aligned with eCommerce objectives

    Paid Search | Paid Social | pMax | Affiliates | SEO | Meta | Google | TikTok | GA4 | Full-Funnel Strategy