Hello, I have been actively involved in the creative industry since 2009, consistently demonstrating my expertise and passion. With a strong focus on creative thinking and art direction, I have gained valuable experience working in both local and global agencies, collaborating with renowned Asia Pacific brands such as Schroders, Manulife Asset Management, FTlife, 3M, IKEA, and SCMP. My background encompasses B2C and B2B creative projects, as well as corporate creative thinking. I am adept at following guidelines when necessary, ensuring that the message, brand, and problem are effectively addressed. Additionally, I possess the ability to think outside the box, drawing inspiration from diverse sources such as movies, photography, fashion, culture, news, and local communities. Having obtained a Bachelor's Degree in Applied and Media Art from Hong Kong Polytechnic University, I firmly believe that good creative work stems from effective communication. My approach involves meticulously identifying the core message and translating it into relatable and engaging creative content for the target audience.…Hello, I have been actively involved in the creative industry since 2009, consistently demonstrating my expertise and passion. With a strong focus on creative thinking and art direction, I have gained valuable experience working in both local and global agencies, collaborating with renowned Asia Pacific brands such as Schroders, Manulife Asset Management, FTlife, 3M, IKEA, and SCMP. My background encompasses B2C and B2B creative projects, as well as corporate creative thinking. I am adept at following guidelines when necessary, ensuring that the message, brand, and problem are effectively addressed. Additionally, I possess the ability to think outside the box, drawing inspiration from diverse sources such as movies, photography, fashion, culture, news, and local communities. Having obtained a Bachelor's Degree in Applied and Media Art from Hong Kong Polytechnic University, I firmly believe that good creative work stems from effective communication. My approach involves meticulously identifying the core message and translating it into relatable and engaging creative content for the target audience.WWWW…