Available to hire
Performance-focused media buyer with 15+ years of experience scaling global brands through Google and LinkedIn Ads. Skilled in technical marketing operations, attribution, and conversion optimization using GA4, GTM, Looker Studio, and Microsoft Clarity.
Experienced managing multi-industry lead generation campaigns with 6-figure budgets, troubleshooting tracking, and optimizing landing pages to improve CPL/CPA, CTR, and ROAS—bridging paid media with technical analytics and website performance improvements.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Google Ads & Meta Ads Specialist at Mindful Marketing Studio (Australia)
March 1, 2026 - PresentManaged Google Ads and Meta Ads campaigns across multiple Australian clients in healthcare, trades, legal services, and community organizations. Planned, launched, monitored, and optimized Search and Meta campaigns to improve lead generation and return on ad spend. Performed daily account monitoring (bid adjustments, budget optimization, search term analysis) and reporting. Implemented and validated conversion tracking with Google Tag Manager (GTM), GA4, and Google Ads conversion tracking. Reviewed landing pages and recommended conversion optimizations. Collaborated with the agency director on strategy, budget allocation, client reporting, and technical troubleshooting. Assisted in internal workflow development and piloted ClickUp task/time tracking processes.
Media Buyer & Technical Ads Specialist at Mindful Marketing Studio (Australia)
January 1, 2025 - PresentManaged Meta Ads, Google Ads, and LinkedIn Ads for multiple agency clients across Australia and international markets. Executed lead generation and conversion-focused campaigns across service businesses, healthcare professionals, and financial/claims services. Handled campaign setup, optimization, audience/creative testing, retargeting, and scaling. Monitored KPIs such as CPL, CPA, CTR, ROAS, LPV, and lead quality. Troubleshot tracking/attribution issues using GA4, GTM, Meta Pixel, UTM tracking, and CRM integrations. Collaborated with stakeholders to improve the customer journey and campaign reporting, budget pacing, funnel and lead-flow troubleshooting.
Promotions Development Officer II at LGU CDO – Oro Trade and Investment Promotions Center
March 1, 2020 - March 1, 2021Led the development and execution of promotional programs to attract investment and promote local trade. Coordinated with stakeholders to craft value propositions, manage campaigns, and drive measurable promotional outcomes.
SEO Engineer at Team Discovery Ltd.
September 1, 2018 - March 17, 2020Ranked target keywords in organic search, implemented practical SEO elements, and built quality links. Managed Google Analytics, Google Tag Manager, schema, GMB boosting, and WP client sites for SEO optimization.
Senior SEO Engineer at Team Discovery Ltd (UK)
January 1, 2018 - January 1, 2020Ranked target keywords through structural SEO and meta-tag optimization. Developed quality link-building strategies (TF/CF/DA) and managed GTM/GA tracking to support SEO measurement.
Digital Marketer at Contenting AS
January 4, 2017 - March 30, 2017Optimized client websites’ speed, structure, and content; implemented backlinking strategies; tracked performance to support marketing goals.
Digital Marketer at Contenting AS (Norway)
January 1, 2017 - December 31, 2017Optimized page structure and content while ensuring AdWords campaigns met marketing goals.
On-Page & Off-Page SEO Specialist at Webnatics Pte Ltd
January 1, 2015 - December 31, 2016Conducted SEO audits and competitor analysis, and managed website online reputation.
On-page & Off Page SEO Specialist at Webnatics Pte Ltd
August 1, 2013 - January 1, 2015Performed keyword research, SEO audits, competitor analysis, backlink strategy, and WordPress site optimization; set up Google Analytics and Webmaster Tools; managed schema and GMB optimization.
Wordpress Specialist / SEO at DrBerg.com – Health and Wellness Center
May 1, 2010 - August 1, 2013Set up WordPress blogs, hosted sites, and optimized pages with Google Analytics; improved page speed, content structure, and meta tagging; audited backlink profiles and removed bad links.
SEO Consultant at Success on the Internet Pty Ltd (for Tim Buchalka)
May 1, 2009 - January 1, 2010Developed SEO strategies and maintained Adwords campaigns; implemented analytics to track performance and optimize campaigns.
SEO Engineer at Teamdiscovery.co.uk
November 1, 2008 - May 1, 2009Provided SEO consultations and recommendations, implemented analytical structures for website optimization, and conducted backlink strategy work.
ATM Troubleshooting & Maintenance at Wincor Nixdorf
April 1, 2006 - March 1, 2008Troubleshot and maintained ATM systems; supported technical operations and ensured system reliability.
SEO Link Specialist at HarvestSEO Company
March 1, 2005 - March 1, 2006Performed keyword analysis, built and maintained keyword rankings, and executed link-building campaigns.
SEO Team Supervisor at Sticky Media Solutions Company
March 1, 2005 - March 1, 2006Led a team of SEO specialists, assigned tasks, and oversaw the execution of SEO strategies and tactics across client projects.
Shift Supervisor – SEO Specialist at HarvestSEO and StickyMediaSolutions
January 1, 2005 - December 31, 2009Managed a team of 15 SEO specialists across shifts, including training and onboarding. Delegated SEO strategy tasks and drove performance. Implemented advanced SEO strategies covering keyword research, on-page optimization, technical audits, content clustering, link-building campaigns, and local/international SEO. Produced analytics reporting to improve rankings and organic traffic.
Education
Bachelor of Science in Computer Engineering at University of Science and Technology
January 1, 1998 - January 1, 2001Computer Electronics Technology at Mindanao Polytechnic State College
January 1, 1995 - January 1, 1998BS in Computer Engineering at University of Science and Technology / Mindanao Polytechnic State College
January 11, 2030 - August 7, 2026BS in Computer Engineering at University of Science and Technology / Mindanao Polytechnic State College
January 11, 2030 - August 7, 2026Qualifications
Foundations of Digital Marketing and E-commerce
January 11, 2030 - January 30, 2026Think Outside the Inbox: Email Marketing
January 11, 2030 - January 30, 2026From Likes to Leads: Interact with Customers Online
January 11, 2030 - January 30, 2026Google Ads Search Certification
January 11, 2030 - August 7, 2026AI -Powered Shopping ads Certification
January 11, 2030 - August 7, 2026Google Ads Video Certification
January 11, 2030 - August 7, 2026Google Ads Display Certification
January 11, 2030 - August 7, 2026LinkedIn Marketing Measurement
January 11, 2030 - August 7, 2026LinkedIn Marketing Content and Creative Design
January 11, 2030 - August 7, 2026LinkedIn Marketing Strategy
January 11, 2030 - August 7, 2026LinkedIn Marketing Fundamentals
January 11, 2030 - August 7, 2026Foundations of Digital Marketing and E-commerce (Google) - Coursera
January 11, 2030 - August 7, 2026Attract and Engage Customers with Digital Marketing (Google) - Coursera
January 11, 2030 - August 7, 2026Think Outside the Inbox: Email Marketing (Google) - Coursera
January 11, 2030 - August 7, 2026From Likes to Leads: Interact with Customers Online (Google) - Coursera
January 11, 2030 - August 7, 2026Google Ads Search Certification
January 11, 2030 - August 7, 2026AI -Powered Shopping ads Certification
January 11, 2030 - August 7, 2026Google Ads Video Certification
January 11, 2030 - August 7, 2026Google Ads Display Certification
January 11, 2030 - August 7, 2026LinkedIn Marketing Measurement
January 11, 2030 - August 7, 2026LinkedIn Marketing Content and Creative Design
January 11, 2030 - August 7, 2026LinkedIn Marketing Strategy
January 11, 2030 - August 7, 2026LinkedIn Marketing Fundamentals
January 11, 2030 - August 7, 2026Foundations of Digital Marketing and E-commerce (Google)
January 11, 2030 - August 7, 2026Attract and Engage Customers with Digital Marketing (Google)
January 11, 2030 - August 7, 2026Think Outside the Inbox: Email Marketing (Google)
January 11, 2030 - August 7, 2026From Likes to Leads: Interact with Customers Online (Google)
January 11, 2030 - August 7, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare, Financial Services, Non-Profit Organization, Education, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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