Hi, I’m Miko Cho Ying Liu, a PR and Marketing professional with a strong background in retail, fashion, and e-commerce. Most recently at UNIQLO Australia as Public Relations Specialist, leading media relations, influencer campaigns, and event activations to boost brand visibility. I excel at building meaningful collaborations with influencers, agencies, and media, and I’m passionate about turning creative ideas into data-driven campaigns that deliver measurable results. I thrive in fast-paced environments, coordinating cross-functional teams and translating campaign insights into strategic improvements. My experience spans product launches, store openings, and brand moments across Australia, China, and Singapore, with a focus on delivering impact through earned, owned, and paid channels.

Miko Cho Ying Liu

Hi, I’m Miko Cho Ying Liu, a PR and Marketing professional with a strong background in retail, fashion, and e-commerce. Most recently at UNIQLO Australia as Public Relations Specialist, leading media relations, influencer campaigns, and event activations to boost brand visibility. I excel at building meaningful collaborations with influencers, agencies, and media, and I’m passionate about turning creative ideas into data-driven campaigns that deliver measurable results. I thrive in fast-paced environments, coordinating cross-functional teams and translating campaign insights into strategic improvements. My experience spans product launches, store openings, and brand moments across Australia, China, and Singapore, with a focus on delivering impact through earned, owned, and paid channels.

Available to hire

Hi, I’m Miko Cho Ying Liu, a PR and Marketing professional with a strong background in retail, fashion, and e-commerce. Most recently at UNIQLO Australia as Public Relations Specialist, leading media relations, influencer campaigns, and event activations to boost brand visibility. I excel at building meaningful collaborations with influencers, agencies, and media, and I’m passionate about turning creative ideas into data-driven campaigns that deliver measurable results.

I thrive in fast-paced environments, coordinating cross-functional teams and translating campaign insights into strategic improvements. My experience spans product launches, store openings, and brand moments across Australia, China, and Singapore, with a focus on delivering impact through earned, owned, and paid channels.

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Experience Level

Language

English
Advanced
Chinese
Advanced

Work Experience

Public Relations Specialist at UNIQLO Australia
August 1, 2022 - November 1, 2025
Led PR and influencer campaigns for key product launches; fostered collaborations with influencers (KOLs/KOCs), agencies, and media to boost brand visibility and impact; developed influencer briefs and reviewed agency proposals; oversaw planning and execution of new store openings and seasonal press events; created press releases, media kits, PR pitches and Q&As; coordinated media relations and supported owned/earned/paid channels; analyzed campaign performance and monitoring data to optimize storytelling and engagement; delivered insights and proactive media coverage recommendations; conducted ongoing media monitoring and research to inform forward planning; performed ad hoc administrative tasks such as PR mailouts and asset management.
Product Development & Marketing Coordinator at CORECOLOUR Official
November 1, 2021 - June 1, 2022
Collaborated with Product Development to ensure samples for photo shoots, assets and launch dates; managed artist relations and launches; identified new influencers (KOLs/KOCs) aligned with brand; mapped full project timelines and execution plans for launches (4–5 month horizon).
Marketing Coordinator (China & Singapore Market) at Twosisters The Label
February 1, 2020 - December 1, 2021
Outreach and liaison with influencers (KOLs and KOCs) and talent managers for collaborations; managed relationships and collaborations with existing and new influencers end to end; developed and delivered influencer briefs; managed influencer gifting and ambassador programs; used campaign statistics to provide insights to the Marketing team. Planned and organized monthly local photoshoots for new product launches, including run sheets and creative briefs. Worked with the broader marketing team to execute a comprehensive social media strategy targeting the Chinese and Singaporean customer base. Achievements: Developed a 3-month Ambassador Influencer Activity plan resulting in new partnerships and increased online sales in Chinese and Singaporean markets.

Education

Master of Arts (Interpreting, Translation and Transcultural Communication) at The University of Adelaide
January 11, 2030 - March 1, 2020
Bachelor of Commerce (Marketing and International Business) at The University of Adelaide
January 11, 2030 - March 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet