Available to hire
I’m a strategic communications professional specializing in end-to-end campaign development, brand storytelling, and community engagement. With over 5 years of experience working with international brands, nonprofits, and purpose-driven companies, I bring both creative vision and hands-on execution to every project. My approach blends strategic thinking with hands-on delivery - I work as an embedded partner who drives campaigns from concept to execution, builds meaningful brand connections, and engages audiences in an authentic way.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Bulgarian
Fluent
Work Experience
Digital Markting Consultant at UNICEF Bulgaria
January 31, 2025 - July 12, 2025Managed social media channels for UNICEF Bulgaria, overseeing content strategy and engagement. Developed and executed content plans, including copywriting and visual assets. Planned and implemented paid digital media campaigns to drive awareness and engagement. Scripted, filmed, and edited videos for social media and campaign use (incl. long-format Human Interest Stories). Produced content for UNICEF's newsletter (Mailchimp). Assisted in the organization and execution of key events and initiatives.
Group Corporate communications specialist at Sopharma
December 31, 2023 - July 12, 2025Managed the social media presence of Sopharma & Sopharma Trading. Executed paid employer branding campaigns in Meta. Developed and executed internal employer branding events to increase employee satisfaction and engagement. Managed the internal communication of both companies, collaborating with cross-functional teams to deliver consistent and compelling messages through e-mail marketing, newsletter, and news articles for WordPress.
PR & Communications Specialist at APRA Porter Novelli
February 28, 2023 - July 12, 2025Provided full-spectrum PR & Digital communication services for corporate clients such as Nestle Bulgaria, A1 Bulgaria, METRO Bulgaria, NEPI Rockcastle and others. Developed and executed 360° communication campaigns (digital media, traditional media, OOH communication, event management). Created content and copywriting for press releases, articles, website, social media posts, and blog articles. Managed media and institutional relationships, influencer marketing, and media monitoring, reporting and analysis.
Global Campaign Manager & Strategist at HipTraveler
January 1, 2023 - PresentDeveloped the brand’s communication and content strategy, managed and grew social media channels, and oversaw influencer campaigns.
Project & Event Manager at NomadFest Creator Edition
January 1, 2022 - December 1, 2022Led operations and execution for the event on-site, managed partnerships, and developed the full communications framework.
Content Lead & PR Support at Bansko Nomad Fest
January 1, 2021 - December 1, 2021Led content production and social media management, directed a team of volunteers, and filmed and edited short-form video content.
PR & Communications Specialist at APRA Porter Novelli
February 1, 2021 - February 1, 2023Executed full-spectrum PR services for clients, including communication campaign development and content creation.
Project & Event Manager at NomadFest Creator Edition
January 1, 2023 - PresentLed operations and on-site execution for the event. Managed partnerships and developed the full communications framework, overseeing all creative materials.
Content Lead & PR Support at Bansko Nomad Fest
January 1, 2023 - PresentLed content production and social media management, directed a team of volunteers, and supported local PR efforts.
PR & Communications Specialist at APRA Porter Novelli
September 1, 2020 - February 1, 2023Delivered full-spectrum PR and digital communication services for major corporate clients and coordinated influencer marketing campaigns.
Education
Bachelor's at Erasmus University Rotterdam
January 1, 2018 - December 31, 2021Bachelor Communication and Media at Erasmus University Rotterdam
January 1, 2018 - January 1, 2021International Bachelor Communication and Media at Erasmus University Rotterdam
January 1, 2018 - January 1, 2021Qualifications
SoftUni Digital | Digital Marketing
December 1, 2022 - September 30, 2023Industry Experience
Non-Profit Organization, Media & Entertainment, Professional Services, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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