Available to hire
I am an experienced Creative & Design Professional with over 19 years of success in developing marketing, branding, and packaging strategies. I have a proven track record in global branding, project management, and team leadership, and I am proficient in Adobe Creative Suite and production design.
I have consistently delivered packaging and branding solutions for multiple regions, mentored design teams, and collaborated cross-functionally to align initiatives with business goals. I thrive in fast-paced environments and enjoy shaping brand experiences that resonate with consumers around the world.
Experience Level
Language
Spanish; Castilian
Fluent
Portuguese
Advanced
English
Fluent
Work Experience
Sr. Graphic/Production Designer at ToughBuilt Industries
January 1, 2024 - October 2, 2025Spearheaded packaging and marketing collateral for ToughBuilt LATAM, leveraging cutting-edge design principles and market insights. Collaborated with cross-functional teams to align design initiatives with brand objectives and regional requirements. Streamlined project management processes, optimized resource allocation, and ensured on-time delivery while navigating complex compliance across regions. Mentored designers and drove team performance.
Sr. Graphic/Production Designer at ToughBuilt Industries
January 1, 2024 - October 2, 2025Led design and development of packaging and marketing collateral for ToughBuilt LATAM; collaborated with cross-functional teams to align with brand objectives and regional requirements; streamlined project management processes and ensured on-time delivery; ensured packaging compliance across regions; mentored designers and elevated team performance.
CSR – Client Service Representative and Preflight Operator at SG X – Propelis
January 1, 2021 - PresentPrimary liaison between clients and internal teams, ensuring seamless communication and timely project delivery. Strategize and implement client-specific projects to elevate brand experiences. Drive cross-department collaboration to identify opportunities for process improvement and cost-effective solutions. Employ agile project management and foster continuous improvement within the team.
Client Service Representative and Preflight Operator at SG X – Propelis
January 1, 2021 - PresentPrimary liaison between clients and internal teams; strategize and implement client-specific projects; drive cross-department collaboration to improve processes and achieve cost-effective solutions; apply agile project management to adapt to evolving client needs; foster a culture of continuous improvement and creativity within the team.
Graphic Coordinator, Global Emerging Markets (GEM) at Stanley Black & Decker
January 1, 2019 - October 2, 2025Managed brand development, marketing communication, and packaging initiatives for BLACK+DECKER across LATAM, Middle East, and Asia. Collaborated with marketing and brand teams to devise packaging for new product launches, ensuring market standards and timely project lifecycles including planning, scheduling, resource allocation, and budgeting. Liaised with packaging and compliance teams to align regional requirements.
Graphic Coordinator, Global Emerging Markets (GEM) at Stanley Black & Decker
January 1, 2019 - October 2, 2025Managed brand development, marketing communication, and packaging for BLACK+DECKER across LATAM, Middle East, and Asia; collaborated with marketing and brand teams to create packaging for launches; managed project lifecycles including planning, scheduling, resource allocation, and budgeting; liaised with Latin America packaging and compliance teams; supported GEM innovations and campaigns; provided photography direction and established brand guidelines.
Packaging Coordinator, Latin America at Stanley Black & Decker
January 1, 2018 - October 2, 2025Led end-to-end packaging development for BLACK+DECKER and Stanley; coordinated with global teams to ensure adherence to regional market requirements; managed quotes from external vendors and maintained regular vendor communication to ensure deliverables on time.
Marketing Coordinator, Latin America at Stanley Black & Decker
January 1, 2018 - October 2, 2025Developed packaging materials for Asian and Latin American markets across brands including DeWalt, Irwin, Lenox, BLACK+DECKER, and Stanley. Updated materials to ISO standards for abrasive portfolio; managed translations, content distribution, and internal asset management to support marketing activities and local product activations.
Packaging Coordinator, Latin America at Stanley Black & Decker
January 1, 2018 - October 2, 2025Led end-to-end packaging development for BLACK+DECKER and Stanley; ensured alignment with market requirements and regulatory adherence; coordinated vendor quotes and maintained collaboration with suppliers; supported production in Brazil with artwork updates and cost-reduction initiatives; contributed to Latin America packaging guidelines and photo guidelines for products.
Marketing Coordinator, Latin America at Stanley Black & Decker
January 1, 2018 - October 2, 2025Developed packaging materials for Asian and Latin American markets across brands (DeWalt, Irwin, Lenox, BLACK+DECKER, Stanley); updated materials to ISO regulations; created communications materials, managed translations, distributed content; engaged with production manager in Brazil to address compliance and packaging updates; managed digital content distribution to internal teams and supported local activations.
Graphic Designer, Latin America at Stanley Black & Decker
January 1, 2017 - October 2, 2025Collaborated with global brand teams to execute pivotal graphics and branding initiatives for LATAM; developed POS materials and merchandising displays for major retailers; managed a portfolio of over 40 projects across power tools, outdoor gear, and automotive/electronic products; established regional guidelines and drove end-to-end packaging process improvements.
Graphic Designer, Latin America at Stanley Black & Decker
January 1, 2017 - October 2, 2025Executed regional graphics and branding for the LATAM market; developed marketing materials for POS strategies; ensured packaging compliance with brand guidelines; managed a portfolio of over 40 projects for power tools, outdoor gear, and electronics; established packaging guidelines and led end-to-end regional packaging processes to increase productivity and reduce complexity.
Senior Graphic Designer at PG Creative
January 1, 2010 - October 2, 2025Led graphic design for BLACK+DECKER Latin America, including packaging redesigns and brand identity development; managed filing systems and client communications to improve efficiency and deliverables.
Senior Graphic Designer at PG Creative
January 1, 2010 - October 2, 2025Led design of BLACK+DECKER Pro Line packaging for Latin America; delivered end-to-end packaging redesigns; implemented structured file management systems improving efficiency and project tracking; built strong client relationships and streamlined communications to support project delivery.
Traffic and Production Manager at Creative Mindworks
January 1, 2007 - October 2, 2025Liaised between creative and account teams to ensure timely delivery of graphic materials; coordinated weekly meetings to prioritize projects and allocate resources; supported in developing presentations and print media; managed vendor coordination and agency procedures.
Traffic and Production Manager at Creative Mindworks
January 1, 2007 - October 2, 2025Served as liaison between creative and account teams; ensured timely delivery of graphic materials while managing costs; conducted weekly meetings to prioritize projects and resource allocation; supported in developing presentations and print media; demonstrated proficiency in agency workflows and vendor coordination.
Graphic Designer at PG Creative
January 1, 2006 - October 2, 2025Designed packaging materials for BLACK+DECKER Latin America; supported presentations and print media; contributed to redesigns and brand guidelines.
Graphic Designer at Creative Mindworks
January 1, 2006 - October 2, 2025Conceptualized and created brand identities and marketing materials for real estate properties; designed logos, stationery, print campaigns, and installations; managed pre-press and photo retouching for high-quality output; contributed to campaigns like 'Villa Nova' and 'Waterside' and earned recognition for Outdoor advertising.
Education
Diploma in Graphic Design at Art Institute of Fort Lauderdale
January 11, 2030 - January 1, 2001Bachelor of Fine Arts (B.F.A.), Graphic Design at Miami International University of Art and Design
January 11, 2030 - January 1, 2005Generative Artificial Intelligence Use, Policies and Beyond Certificate at Matthews International
January 1, 2023 - October 2, 2025WorkFront Management Certificate at Stanley Black & Decker
January 1, 2017 - October 2, 2025Bachelor of Fine Arts (B.F.A.), Graphic Design at Miami International University of Art and Design
January 11, 2030 - January 1, 2005Diploma in Graphic Design at Ai of Fort Lauderdale
January 11, 2030 - January 1, 2001Generative Artificial Intelligence Use, Policies and Beyond Certificate at Matthews International
January 1, 2023 - October 2, 2025WorkFront Management Certificate at Stanley Black & Decker
January 1, 2017 - October 2, 2025Qualifications
WorkFront Management Certificate
January 1, 2017 - October 2, 2025WorkFront Management Certificate
January 1, 2017 - October 2, 2025Generative Artificial Intelligence Use, Policies and Beyond Certificate
January 1, 2023 - October 2, 2025Industry Experience
Manufacturing, Consumer Goods, Retail, Professional Services, Media & Entertainment, Software & Internet
Experience Level
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