Hi, I’m Milan van Ooijen, a data-driven growth strategist and creative leader who builds brands through performance marketing, automation, and compelling storytelling. I founded Alphabet Street Agency and co-founded HoneyTree, guiding clients like Philips, Hilton, Waldorf Astoria, Amsterdam Municipality, and A’DAM Toren with multi-channel campaigns and data-informed growth. I developed in-house Instamatic, an AI-powered growth automation tool that drove thousands of targeted followers per month for clients, while leading cross-functional teams of creatives, developers, and analysts to deliver measurable brand growth. I’m expanding my expertise in data science and AI app development to build smarter growth systems. I love collaborating across disciplines, solving complex problems, and creating scalable, human-centered campaigns that blend technology with marketing storytelling.

Milan van Ooijen

PRO

Hi, I’m Milan van Ooijen, a data-driven growth strategist and creative leader who builds brands through performance marketing, automation, and compelling storytelling. I founded Alphabet Street Agency and co-founded HoneyTree, guiding clients like Philips, Hilton, Waldorf Astoria, Amsterdam Municipality, and A’DAM Toren with multi-channel campaigns and data-informed growth. I developed in-house Instamatic, an AI-powered growth automation tool that drove thousands of targeted followers per month for clients, while leading cross-functional teams of creatives, developers, and analysts to deliver measurable brand growth. I’m expanding my expertise in data science and AI app development to build smarter growth systems. I love collaborating across disciplines, solving complex problems, and creating scalable, human-centered campaigns that blend technology with marketing storytelling.

Available to hire

Hi, I’m Milan van Ooijen, a data-driven growth strategist and creative leader who builds brands through performance marketing, automation, and compelling storytelling. I founded Alphabet Street Agency and co-founded HoneyTree, guiding clients like Philips, Hilton, Waldorf Astoria, Amsterdam Municipality, and A’DAM Toren with multi-channel campaigns and data-informed growth. I developed in-house Instamatic, an AI-powered growth automation tool that drove thousands of targeted followers per month for clients, while leading cross-functional teams of creatives, developers, and analysts to deliver measurable brand growth.

I’m expanding my expertise in data science and AI app development to build smarter growth systems. I love collaborating across disciplines, solving complex problems, and creating scalable, human-centered campaigns that blend technology with marketing storytelling.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Co-Founder & Client lead at HoneyTree Performance Marketing
October 1, 2017 - September 30, 2022
- Co-founded a social media and content agency supporting hospitality and lifestyle brands. - Directed creative strategy, paid campaigns, and content production to scale client engagement by up to 3–5×. - Built data-informed frameworks to measure campaign performance and optimize audience growth.
Director of Marketing & Communications at Shelter Amsterdam (A'DAM Toren)
August 1, 2016 - March 1, 2020
Built the night nightclub’s digital identity from the ground up, growing its community to tens of thousands of online fans and nightclub visitors. Oversaw PR, campaign planning, and multi-platform communication strategy, directly impacting ticket sales and cultural visibility.

Education

MSc Political Communication at University of Amsterdam
January 11, 2030 - October 23, 2025
BSc Communication Science at University of Amsterdam
January 11, 2030 - October 23, 2025
Minor Entrepreneurship at University of Amsterdam
January 11, 2030 - October 23, 2025
Machine Learning (online course) at Stanford University
September 1, 2021 - October 23, 2025
Certificate program at The Wharton School
October 1, 2018 - September 1, 2021
Bachelor's degree (unspecified) at University of California, Davis
September 1, 2016 - February 1, 2020
MSc Political Communication at Stanford University
September 1, 2021 - October 23, 2025
BSc Communication Science at The Wharton School
October 1, 2018 - September 1, 2021
Minor Entrepreneurship at University of California, Davis
September 1, 2016 - February 1, 2020
MSc Political Communication; BSc Communication Science; Minor Entrepreneurship at Stanford University / The Wharton School / University of California, Davis
September 1, 2021 - November 5, 2025
MSc Political Communication at University of Amsterdam
September 1, 2021 - November 27, 2025
BSc Communication Science at University of Amsterdam
September 1, 2016 - February 1, 2020
Minor Entrepreneurship at University of Amsterdam
January 11, 2030 - November 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Education, Other