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Hi, I'm Milena Mărgărit, a performance marketing specialist with 10+ years of experience leading digital campaigns across multiple regions and industries. I drive data-driven strategies, cross-channel optimization, and measurable growth through paid media. My core toolkit includes Google Ads, GA4, GTM, Looker Studio, and automated reporting with Supermetrics. I collaborate with cross-functional teams to align paid strategies with business goals in ecommerce and lead generation. I enjoy turning data into actionable insights and continuously optimizing campaigns for efficiency and ROI.…Hi, I'm Milena Mărgărit, a performance marketing specialist with 10+ years of experience leading digital campaigns across multiple regions and industries. I drive data-driven strategies, cross-channel optimization, and measurable growth through paid media. My core toolkit includes Google Ads, GA4, GTM, Looker Studio, and automated reporting with Supermetrics. I collaborate with cross-functional teams to align paid strategies with business goals in ecommerce and lead generation. I enjoy turning data into actionable insights and continuously optimizing campaigns for efficiency and ROI.

Milena Mărgărit

Performance Marketer, Growth Marketer, Digital Marketer, +2

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Hi, I'm Milena Mărgărit, a performance marketing specialist with 10+ years of experience leading digital campaigns across multiple regions and industries. I drive data-driven strategies, cross-channel optimization, and measurable growth through paid media. My core toolkit includes Google Ads, GA4, GTM, Looker Studio, and automated reporting with Supermetrics. I collaborate with cross-functional teams to align paid strategies with business goals in ecommerce and lead generation. I enjoy turning data into actionable insights and continuously optimizing campaigns for efficiency and ROI.…Hi, I'm Milena Mărgărit, a performance marketing specialist with 10+ years of experience leading digital campaigns across multiple regions and industries. I drive data-driven strategies, cross-channel optimization, and measurable growth through paid media. My core toolkit includes Google Ads, GA4, GTM, Looker Studio, and automated reporting with Supermetrics. I collaborate with cross-functional teams to align paid strategies with business goals in ecommerce and lead generation. I enjoy turning data into actionable insights and continuously optimizing campaigns for efficiency and ROI.

Available to hire

Hi, I’m Milena Mărgărit, a performance marketing specialist with 10+ years of experience leading digital campaigns across multiple regions and industries. I drive data-driven strategies, cross-channel optimization, and measurable growth through paid media. My core toolkit includes Google Ads, GA4, GTM, Looker Studio, and automated reporting with Supermetrics.

I collaborate with cross-functional teams to align paid strategies with business goals in ecommerce and lead generation. I enjoy turning data into actionable insights and continuously optimizing campaigns for efficiency and ROI.

Skills

Google Ads

Looker Studio

Experience Level

Google Ads

Expert

Looker Studio

Expert

Language

English

Fluent

Italian

Advanced

Work Experience

Performance Media Specialist at Havas Media Romania

March 1, 2022 - Present

Plan, manage, and optimize digital campaigns with a primary focus on Google Ads across Search, Performance Max, Display and Video. Implement tracking solutions using Google Tag Manager and Google Analytics 4. Build and maintain automated dashboards in Looker Studio via Supermetrics integrations. Collaborate with cross-functional teams to align strategies with business objectives across eCommerce and lead-generation campaigns. Analyze campaign performance and deliver actionable insights for continuous optimization.

Performance Marketing Specialist at Vivre Deco

July 1, 2019 - March 31, 2022

Managed Google Ads campaigns across nine countries including Romania, Bulgaria, Hungary, Croatia, Poland, Slovakia, Slovenia, Czech Republic, and Greece. Delivered PPC campaigns on relevant networks through analysis, monitoring, and active optimization. Translated business objectives into PPC strategy and actionable plans. Performed keyword research, bid adjustments, and ad copy optimizations to achieve sales and cost targets. Built and maintained marketing dashboards and reports on key metrics. Collaborated with marketing teams to align paid activity with broader strategic goals.

Head of Performance at Conversion

August 1, 2018 - July 31, 2019

Led the PPC team, providing strategic guidance and fostering professional development. Created and presented campaign pitches and managed recruitment and training. Delivered actionable insights, identified optimization opportunities, and coordinated internal projects.

PPC Specialist at Conversion

August 1, 2017 - August 31, 2018

Set up and optimized PPC campaigns to increase conversions and achieve KPIs, with a focus on Google Ads campaigns. Conducted keyword and competitor research, bid adjustments, and ad copy optimization. Generated detailed client reports and monitored PPC trends and best practices. Developed PPC strategies.

Performance Media Specialist at GroupM

May 1, 2016 - August 31, 2017

Created and managed PPC campaigns using Google Ads, Facebook Ads, and LinkedIn Ads. Optimized campaigns to improve conversions and achieve monthly KPIs. Conducted keyword research, bid management, and competitive analysis. Provided recommendations aligned with client goals.

Online Marketing Specialist at GECAD NET

September 1, 2012 - April 30, 2016

Managed digital marketing campaigns, including PPC, email, and social media. Collaborated with sales and product teams to build awareness and drive conversions. Created content for the company website and oversaw social media presence. Analyzed data to optimize digital channels and managed live events with clients.

Marketing Specialist at Softline International

May 1, 2012 - September 30, 2012

Supported marketing initiatives, email campaigns, and lead generation efforts. Assisted in telemarketing and event organization. Collaborated with the marketing manager on major projects.