Milja Z.

Available to hire

Graphic and visual designer with over 10 years of experience creating visual identities, packaging, campaigns and digital experiences.

About

Graphic and visual designer with over 10 years of experience creating visual identities, packaging, campaigns and digital experiences. My background spans agency, in-house and independent work, such as Saatchi & Saatchi and UI design for a live fintech platform. I’ve worked on everything from established consumer brands to complex digital products, adapting the approach to what each project needs.

I’m also the founder of Ritual — a small design studio focused on thoughtful, distinctive design. My strongest work sits where clear thinking meets strong visual character: shaping a brand identity, building a packaging system, developing campaign visuals or making a dense interface easier to use. I enjoy taking a project from the initial idea through to the details that make it feel intentional and complete.

If you need a designer who can see the bigger picture and make the individual pieces work together, I’d love to hear your ideas!

  • Joined September 2026

Industry experience

  • Professional Services
  • Media & Entertainment
  • Energy & Utilities
  • Non-Profit Organization
  • Software & Internet
  • Consumer Goods

Projects · 5

A selection of social content and digital campaign visuals for Artisan, Rhythm Energy, Well Be, and Renault. The work spans product posts, promotional banners, carousel ads, and email design, with each approach shaped by the brand’s character and message—from highlighting natural materials and craftsmanship to creating bold, attention-grabbing promotions.

  • Content Designer
  • Graphic Designer
  • Social Media Freelancer

Packaging design for four products in Fructal’s Natura Functional range. The challenge was to make them feel unmistakably part of the same family while clearly separating the two organic juices from the other functional varieties. I kept the Natura branding, header in Fructal’s recognizable blue, bold typography and composition consistent across all four products. For the organic pair, I introduced warm, textured backgrounds that give them a more natural feel. The other two are brighter in colour, have a cleaner layout to bring their individual benefits forward and communicate overall more modern aesthetic. Together, the designs create a cohesive range with two distinct visual expressions.

  • Brand Designer
  • Graphic Designer
  • Packaging Designer

UI design for Peapods Finance, a DeFi platform where users can explore investment pods and metavaults, compare performance, and manage their positions. I worked on the live platform, refining its visual system to make dense financial information easier to scan and navigate. The work included redesigned cards, tables, labels, buttons, and key platform screens. For the pod cards shown here, I developed clearer information hierarchies, distinct colour treatments for different product types, and expanded states that reveal more detail without overwhelming the initial view. The goal was to give users a more consistent and readable experience across the platform.

  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +2

Packaging design for Maggi "Prava Priča", a new all-purpose seasoning for the Balkan market. The bold yellow pack pairs expressive typography with food imagery to give the product a familiar, appetising feel and a distinct place on the shelf.

  • Graphic Designer
  • Packaging Designer

A selection of logos and wordmarks I’ve designed for projects across fashion, eyewear, digital products, and Web3. Each takes a different approach to form and typography, shaped by the character and purpose of the brand it represents.

  • Brand Designer
  • Graphic Designer
  • Logo Designer

Work experience· 5 roles

Senior Graphic Designer · Rhythm EnergyJan 2023 – Jan 2024 · 1 yr 1 mo

Worked as an in-house designer strengthening the company’s brand and creating visual assets and campaigns for the renewable energy sector.

Art Director / Design Lead · VeGe ZajednicaJan 2021 – Jan 2022 · 1 yr 1 mo

Led a small creative team while establishing the NGO’s social media presence, designing a monthly digital magazine, and creating campaigns promoting animal welfare and awareness.

Graphic + UI & UX Designer · Advanced BlockchainJan 2021 – Jan 2022 · 1 yr 1 mo

Developed visual identities and digital products for different clients, with a primary focus on NFT-related projects and blockchain products.

Freelance Graphic Designer / Founder · RITUAL Design StudioJan 2019 – Present · 7 yrs 11 mos
Junior to Senior Designer · Saatchi & SaatchiJan 2016 – Jan 2022 · 6 yrs 1 mo

Education

BA Digital Media · London Metropolitan University2011 – 2014
BA Czech Language and Literature · University of Belgrade2008 – 2010
Social Studies · 14th Belgrade Gymnasium2005 – 2008
General Studies · American School of Zagreb2005 – 2008

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