Graphic and visual designer with over 10 years of experience creating visual identities, packaging, campaigns and digital experiences. My background spans agency, in-house and independent work, such as Saatchi & Saatchi and UI design for a live fintech platform. I’ve worked on everything from established consumer brands to complex digital products, adapting the approach to what each project needs. I’m also the founder of Ritual — a small design studio focused on thoughtful, distinctive design. My strongest work sits where clear thinking meets strong visual character: shaping a brand identity, building a packaging system, developing campaign visuals or making a dense interface easier to use. I enjoy taking a project from the initial idea through to the details that make it feel intentional and complete. If you need a designer who can see the bigger picture and make the individual pieces work together, I’d love to hear your ideas!…

Milja Z.

Graphic and visual designer with over 10 years of experience creating visual identities, packaging, campaigns and digital experiences. My background spans agency, in-house and independent work, such as Saatchi & Saatchi and UI design for a live fintech platform. I’ve worked on everything from established consumer brands to complex digital products, adapting the approach to what each project needs. I’m also the founder of Ritual — a small design studio focused on thoughtful, distinctive design. My strongest work sits where clear thinking meets strong visual character: shaping a brand identity, building a packaging system, developing campaign visuals or making a dense interface easier to use. I enjoy taking a project from the initial idea through to the details that make it feel intentional and complete. If you need a designer who can see the bigger picture and make the individual pieces work together, I’d love to hear your ideas!…

Available to hire

Graphic and visual designer with over 10 years of experience creating visual identities, packaging, campaigns and digital experiences. My background spans agency, in-house and independent work, such as Saatchi & Saatchi and UI design for a live fintech platform. I’ve worked on everything from established consumer brands to complex digital products, adapting the approach to what each project needs.

I’m also the founder of Ritual — a small design studio focused on thoughtful, distinctive design. My strongest work sits where clear thinking meets strong visual character: shaping a brand identity, building a packaging system, developing campaign visuals or making a dense interface easier to use. I enjoy taking a project from the initial idea through to the details that make it feel intentional and complete.

If you need a designer who can see the bigger picture and make the individual pieces work together, I’d love to hear your ideas!

See more

Language

Serbian
Fluent
English
Fluent
Czech
Intermediate

Work Experience

Senior Graphic Designer at Rhythm Energy
January 1, 2023 - January 1, 2024
Worked as an in-house designer strengthening the company’s brand and creating visual assets and campaigns for the renewable energy sector.
Art Director / Design Lead at VeGe Zajednica
January 1, 2021 - January 1, 2022
Led a small creative team while establishing the NGO’s social media presence, designing a monthly digital magazine, and creating campaigns promoting animal welfare and awareness.
Graphic + UI & UX Designer at Advanced Blockchain
January 1, 2021 - January 1, 2022
Developed visual identities and digital products for different clients, with a primary focus on NFT-related projects and blockchain products.
Freelance Graphic Designer / Founder at RITUAL Design Studio
January 1, 2019 - Present
Founded and run a small, versatile creative studio in Belgrade, delivering packaging and print design, social media content, brand materials, and digital campaigns for clients.
Junior to Senior Designer at Saatchi & Saatchi
January 1, 2016 - January 1, 2022
Worked with large international brands and smaller clients across packaging design, product development, 360 campaigns, print and digital design, television commercials, and radio commercials.

Education

BA Digital Media at London Metropolitan University
January 1, 2011 - January 1, 2014
BA Czech Language and Literature at University of Belgrade
January 1, 2008 - January 1, 2010
Social Studies at 14th Belgrade Gymnasium
January 1, 2005 - January 1, 2008
General Studies at American School of Zagreb
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Energy & Utilities, Non-Profit Organization, Software & Internet, Consumer Goods
    Fructal Natura — Functional Range Packaging
    Packaging design for four products in Fructal’s Natura Functional range. The challenge was to make them feel unmistakably part of the same family while clearly separating the two organic juices from the other functional varieties. I kept the Natura branding, header in Fructal’s recognizable blue, bold typography and composition consistent across all four products. For the organic pair, I introduced warm, textured backgrounds that give them a more natural feel. The other two are brighter in colour, have a cleaner layout to bring their individual benefits forward and communicate overall more modern aesthetic. Together, the designs create a cohesive range with two distinct visual expressions.…
    Peapods Finance — DeFi Platform UI Design
    UI design for Peapods Finance, a DeFi platform where users can explore investment pods and metavaults, compare performance, and manage their positions. I worked on the live platform, refining its visual system to make dense financial information easier to scan and navigate. The work included redesigned cards, tables, labels, buttons, and key platform screens. For the pod cards shown here, I developed clearer information hierarchies, distinct colour treatments for different product types, and expanded states that reveal more detail without overwhelming the initial view. The goal was to give users a more consistent and readable experience across the platform.…
    Maggi 'Prava Priča' — Packaging Design
    Packaging design for Maggi "Prava Priča", a new all-purpose seasoning for the Balkan market. The bold yellow pack pairs expressive typography with food imagery to give the product a familiar, appetising feel and a distinct place on the shelf.…
    LOGOFOLIO
    A selection of logos and wordmarks I’ve designed for projects across fashion, eyewear, digital products, and Web3. Each takes a different approach to form and typography, shaped by the character and purpose of the brand it represents.…