Extending Brand Reach & Relevance

DW Windsor’s play in the commercial lighting market was strongly entrenched in niche product and customer segments. More than 25 years of product innovation and development dedicated to this core business had resulted in a firm foundation on which to build upon.

Key to the ambitious growth strategy was the introduction of new leadership, a brand identity refresh, new product ranges, and its first strategically-led, sustained presence ad campaigns, marketing tools and assets to propel the brand into new product categories and target audiences.

Alongside a UX overhaul and relaunch of the corporate website, lead traffic to enquiry conversions saw a double-digit growth success.

Services: Strategy, Design, Copywriting, Content Creation, Promotion

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