Brand Identity & Marketing Foundations

Winchilsea Estates approached me at the very start of their journey, seeking a distinctive brand identity that would clearly articulate their business model and position them confidently within a competitive property market.

The brief centred on developing a visual identity and marketing assets that reflected the ethos of the new venture and communicated professionalism, trust and warmth.

I began with a deep discovery process, taking time to understand the company’s aspirations, service approach and ideal client base. Through this collaborative groundwork, I clarified the tone, personality and core messages that would underpin the brand.

From there, I created a full visual identity package for Winchilsea Estates — including a bespoke logo, colour palette, typography and supporting brand elements. These were designed to encapsulate the very essence of the business and provide a strong, cohesive foundation for future marketing activity.

To support a smooth launch, I also produced a set of practical marketing materials aligned to the new brand, ensuring consistency and impact across all touchpoints. Throughout the project I worked closely with Director James Dutta, maintaining clear communication, fast turnaround times and space for iterative refinement.

Winchilsea Estates now has a confident, meaningful brand presence and a toolkit they can use as they grow. Our partnership continues as the business evolves and expands its client engagement.

CLIENT TESTIMONIAL

"Having previously had the privilege of working with Mima I was in no doubt that she was the person to create branding and marketing materials for my new business venture. Mima really took the time to understand my business model, the image I was trying to portray and the messaging I was trying to put out there in a competitive market place.

The result was a logo and branding materials capturing the very essence of what my business is all about. Mima is a great listener, exceptionally creative and ruthlessly efficient at hitting deadlines whilst always finding time for me. I am looking forward to a continuing partnership as the business develops. Thank you!"

• James Dutta, Director | Winchilsea Estates