Working within a professional football club has provided me with valuable insight into the unique relationship between sport, media, and fan engagement. In my past role at Sydney FC, I created platform-specific content across Instagram, TikTok, YouTube, LinkedIn, and X, helping to strengthen the club's digital presence and connect with supporters. I supported live matchday coverage, captured behind-the-scenes content featuring players and staff, assisted with marketing campaigns, and collaborated with media and commercial teams to ensure content aligns with broader organisational objectives. Throughout my degree, I developed a strong understanding of brand strategy, consumer behaviour, marketing communications, public relations, and digital storytelling. My academic projects required both creative thinking and analytical decision-making, allowing me to develop campaigns that effectively engaged target audiences while supporting wider business goals. This foundation has enabled me to confidently apply marketing principles in real-world environments and contribute meaningfully to audience growth and brand development. In addition to my football experience, I have supported fashion brand launches through social media campaigns, content creation, and brand storytelling. These experiences strengthened my ability to create engaging content, manage multiple projects simultaneously, and communicate effectively with a wide range of stakeholders. I am highly proficient in Adobe Creative Suite, Canva, CapCut, and social media management, and I enjoy staying ahead of emerging trends to ensure content remains relevant and impactful. What particularly attracts me to this opportunity is the chance to contribute to the growth and promotion of football on a broader scale. I am passionate about the power of sport to unite communities and inspire people, and I would be proud to help deliver marketing and PR initiatives that enhance the Football Association's reputation, engage supporters, and support the continued development of the game. I am a creative, enthusiastic, and hardworking individual who thrives in fast-paced environments and enjoys collaborating with others to achieve shared goals. I am confident that my combination of football industry experience, marketing knowledge, and content creation skills would allow me to make a positive contribution to your team. Thank you for taking the time to consider my application. I would welcome the opportunity to discuss how my experience and enthusiasm can contribute to the continued success of your organisation.

Mimi

Working within a professional football club has provided me with valuable insight into the unique relationship between sport, media, and fan engagement. In my past role at Sydney FC, I created platform-specific content across Instagram, TikTok, YouTube, LinkedIn, and X, helping to strengthen the club's digital presence and connect with supporters. I supported live matchday coverage, captured behind-the-scenes content featuring players and staff, assisted with marketing campaigns, and collaborated with media and commercial teams to ensure content aligns with broader organisational objectives. Throughout my degree, I developed a strong understanding of brand strategy, consumer behaviour, marketing communications, public relations, and digital storytelling. My academic projects required both creative thinking and analytical decision-making, allowing me to develop campaigns that effectively engaged target audiences while supporting wider business goals. This foundation has enabled me to confidently apply marketing principles in real-world environments and contribute meaningfully to audience growth and brand development. In addition to my football experience, I have supported fashion brand launches through social media campaigns, content creation, and brand storytelling. These experiences strengthened my ability to create engaging content, manage multiple projects simultaneously, and communicate effectively with a wide range of stakeholders. I am highly proficient in Adobe Creative Suite, Canva, CapCut, and social media management, and I enjoy staying ahead of emerging trends to ensure content remains relevant and impactful. What particularly attracts me to this opportunity is the chance to contribute to the growth and promotion of football on a broader scale. I am passionate about the power of sport to unite communities and inspire people, and I would be proud to help deliver marketing and PR initiatives that enhance the Football Association's reputation, engage supporters, and support the continued development of the game. I am a creative, enthusiastic, and hardworking individual who thrives in fast-paced environments and enjoys collaborating with others to achieve shared goals. I am confident that my combination of football industry experience, marketing knowledge, and content creation skills would allow me to make a positive contribution to your team. Thank you for taking the time to consider my application. I would welcome the opportunity to discuss how my experience and enthusiasm can contribute to the continued success of your organisation.

Available to hire

Working within a professional football club has provided me with valuable insight into the unique relationship between sport, media, and fan engagement. In my past role at Sydney FC, I created platform-specific content across Instagram, TikTok, YouTube, LinkedIn, and X, helping to strengthen the club’s digital presence and connect with supporters. I supported live matchday coverage, captured behind-the-scenes content featuring players and staff, assisted with marketing campaigns, and collaborated with media and commercial teams to ensure content aligns with broader organisational objectives.

Throughout my degree, I developed a strong understanding of brand strategy, consumer behaviour, marketing communications, public relations, and digital storytelling. My academic projects required both creative thinking and analytical decision-making, allowing me to develop campaigns that effectively engaged target audiences while supporting wider business goals. This foundation has enabled me to confidently apply marketing principles in real-world environments and contribute meaningfully to audience growth and brand development.

In addition to my football experience, I have supported fashion brand launches through social media campaigns, content creation, and brand storytelling. These experiences strengthened my ability to create engaging content, manage multiple projects simultaneously, and communicate effectively with a wide range of stakeholders. I am highly proficient in Adobe Creative Suite, Canva, CapCut, and social media management, and I enjoy staying ahead of emerging trends to ensure content remains relevant and impactful.

What particularly attracts me to this opportunity is the chance to contribute to the growth and promotion of football on a broader scale. I am passionate about the power of sport to unite communities and inspire people, and I would be proud to help deliver marketing and PR initiatives that enhance the Football Association’s reputation, engage supporters, and support the continued development of the game.

I am a creative, enthusiastic, and hardworking individual who thrives in fast-paced environments and enjoys collaborating with others to achieve shared goals. I am confident that my combination of football industry experience, marketing knowledge, and content creation skills would allow me to make a positive contribution to your team.

Thank you for taking the time to consider my application. I would welcome the opportunity to discuss how my experience and enthusiasm can contribute to the continued success of your organisation.

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Experience Level

Language

English
Fluent

Work Experience

Content & Social Media Assistant at Sydney FC
November 1, 2025 - June 1, 2026
Produce platform-specific content across TikTok, Instagram, YouTube, LinkedIn, and X to drive fan engagement and brand reach, including live game day coverage and real-time play-by-play commentary. Support social content strategy by identifying growth opportunities and emerging trends. Capture and edit behind-the-scenes and live content featuring players, staff, and training. Assist marketing campaigns across membership, partnerships, community programs and ticketing. Collaborate with media teams and sponsors to deliver timely content aligned with campaign objectives. Monitor audience engagement and content performance to inform future content decisions.
Front of House Waitress at The Botanist Leeds
June 1, 2025 - September 1, 2025
Greeting diners, taking orders, using the POS system, cleaning tables and ensuring high standards of customer service; supporting busy service periods.
Shop Assistant at Share Jewellers
September 1, 2023 - September 1, 2025
Greeted customers, assisted with merchandising and in-store service, managed cash and POS operations, processed transactions, and contributed to stock handling.
Fashion Marketing and Admin Assistant (placement) at Megan Ismay Ltd
March 1, 2023 - May 1, 2023
Assisted in launching clothing collections through social media campaigns and creator-style content. Created promotional assets for Instagram and TikTok aligned with brand positioning. Supported photo shoots and content production for product releases. Wrote website blogs and product storytelling content to enhance brand voice. Promoted products directly to consumers at markets, gaining real-time customer insights.
Barista / Cafe All-Rounder at Moor Allerton Golf Club
June 1, 2022 - July 1, 2023
Making coffee, greeting customers, taking down orders, general cafe duties, handling financials, restocking, and assisting with event coverage.

Education

Bachelor of Arts (Honours) in Fashion Marketing and Branding at Nottingham Trent University
January 1, 2021 - January 1, 2024

Qualifications

Swimming Assistant (Teaching) Level 1
January 1, 2019 - June 28, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other

Experience Level

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