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Hi! I'm My Vo, a passionate social media specialist with experience managing and growing Instagram and TikTok accounts for big beauty brands like M·A·C Cosmetics Germany and Bobbi Brown Germany. I love working with influencers and creating engaging content that resonates with audiences and drives viral reach. With a background in public relations and marketing, I've coordinated campaigns for leading tech companies and have a knack for using data and consumer insights to forecast and optimize social media strategies. I'm always excited to bring creativity and strategy together to deliver meaningful results.…Hi! I'm My Vo, a passionate social media specialist with experience managing and growing Instagram and TikTok accounts for big beauty brands like M·A·C Cosmetics Germany and Bobbi Brown Germany. I love working with influencers and creating engaging content that resonates with audiences and drives viral reach. With a background in public relations and marketing, I've coordinated campaigns for leading tech companies and have a knack for using data and consumer insights to forecast and optimize social media strategies. I'm always excited to bring creativity and strategy together to deliver meaningful results.

My Vo

Social Media Manager, Influencer Marketing Manager, Digital Marketer, +2

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Hi! I'm My Vo, a passionate social media specialist with experience managing and growing Instagram and TikTok accounts for big beauty brands like M·A·C Cosmetics Germany and Bobbi Brown Germany. I love working with influencers and creating engaging content that resonates with audiences and drives viral reach. With a background in public relations and marketing, I've coordinated campaigns for leading tech companies and have a knack for using data and consumer insights to forecast and optimize social media strategies. I'm always excited to bring creativity and strategy together to deliver meaningful results.…Hi! I'm My Vo, a passionate social media specialist with experience managing and growing Instagram and TikTok accounts for big beauty brands like M·A·C Cosmetics Germany and Bobbi Brown Germany. I love working with influencers and creating engaging content that resonates with audiences and drives viral reach. With a background in public relations and marketing, I've coordinated campaigns for leading tech companies and have a knack for using data and consumer insights to forecast and optimize social media strategies. I'm always excited to bring creativity and strategy together to deliver meaningful results.

Available to hire

Hi! I’m My Vo, a passionate social media specialist with experience managing and growing Instagram and TikTok accounts for big beauty brands like M·A·C Cosmetics Germany and Bobbi Brown Germany. I love working with influencers and creating engaging content that resonates with audiences and drives viral reach.

With a background in public relations and marketing, I’ve coordinated campaigns for leading tech companies and have a knack for using data and consumer insights to forecast and optimize social media strategies. I’m always excited to bring creativity and strategy together to deliver meaningful results.

Skills

Adobe Premiere Pro

Canva

CapCut

Experience Level

Adobe Premiere Pro

Expert

Canva

Intermediate

CapCut

Intermediate

Language

English

Fluent

Vietnamese

Fluent

Work Experience

Owned and Earned Media Intern at THE ESTÉE LAUDER COMPANIES

March 31, 2025 - July 25, 2025

Managed Instagram and TikTok accounts for M·A·C Cosmetics Germany and Bobbi Brown Germany, growing audience engagement. Led influencer programs for 300+ creators on TikTok, YouTube, and Instagram, creating mailers and briefing kits that boosted user-generated content and viral views (9M+). Organized PR events with 200+ influencers and VIPs, generating 1M+ in earned media value. Used consumer insights and analytics tools like LaunchMetrics and Tagger to evaluate campaigns and plan future strategies.

Junior Account Executive at METHOD COMMUNICATIONS

November 30, 2023 - July 25, 2025

Coordinated media PR campaigns for B2B tech clients including Contentful, Domo, Webflow, and Commvault. Secured media coverage in outlets like TechCrunch, Business Insider, and Forbes through strategic pitching. Drafted award and speaking submissions leading to client wins. Created Share of Voice KPI reports using MuckRack and TrendKite/Cision to track campaign performance.

Public Relations Associate at METHOD COMMUNICATIONS

December 1, 2022 - July 25, 2025

Crafted executive briefing documents for clients Meta, Klaviyo, Freshworks, Zūm, and TATA Communications to ensure media interview preparedness. Supported media strategy for Freshworks’ $1B IPO and Klaviyo’s $320M Series D, securing major press coverage in Bloomberg, CNBC, and WSJ.

Marketing Coordinator at BIXBEE LLC.

August 31, 2019 - July 25, 2025

Supported marketing efforts to boost sales of children's backpacks across Whole Foods, Target, and Amazon. Managed Instagram and Facebook with 30K+ followers, engaging with audience interactions. Executed over 50 influencer gifting campaigns targeting parent bloggers, monitoring reach and engagement to refine partnerships. Produced commercial and lifestyle photoshoots for Back-to-School campaigns.