Available to hire
Hello! I’m Mina Ihab, a passionate Growth Marketing Manager skilled at driving exponential sales growth through innovative strategies and creative advertising. I excel at leveraging platforms like TikTok and Facebook ads to optimize conversion rates and build strong brand recognition.
I love working closely with brands like Spectrum, Boom by Cindy Joseph, Fam Prints, and others to deliver measurable results, combining creativity with data-driven decision making to engage target audiences and expand market reach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Arabic
Fluent
Work Experience
Growth Marketing Manager at Borderless Access
January 1, 2024 - PresentIncreased user sign-ups while maintaining a low cost per lead (CPL) in a competitive market. Responsibilities included optimizing ad campaigns through A/B testing creatives, adjusting targeting and improving landing pages, designing high-performing video ads and engaging static content, leveraging UGC & influencers for credibility and conversions, and making data-driven decisions to monitor key metrics, optimize spending, and scale growth efficiently. Achievements included reducing CPL to an average of $3.2 (below market average), a 324% increase in conversion rates, managing 40% of lead generation demand in USA and GCC regions, and sustaining user acquisition growth while maintaining profitability.
Digital Marketing Specialist at Hopper
December 31, 2023 - July 25, 2025Focused on scaling UGC ads on TikTok to reduce CPAs and avoid ad fatigue through a scalable content creation process that involved tapping into top-performing creators and deploying engaging user-generated content. This helped diversify content strategy and maximize the TikTok advertising impact with authentic, high-performance creatives.
Digital Marketing Manager & Influencer Marketing at NielsenIQ
September 30, 2022 - July 25, 2025Rapidly expanded the user base of the Unroll.me inbox decluttering app through social media advertising by implementing a scalable user-generated content strategy using micro influencers and content creators. Defined unique selling points and target personas, cast creators to develop and optimize creatives, collaborated with top creators, and expanded to multiple platforms like Snapchat, Instagram, and YouTube. Achieved a 91% reduction in CPA and slashed paid media CPAs by 75% on TikTok and Facebook ads, resulting in over 100k monthly downloads.
Growth Marketing Manager at Spectrum Services
November 30, 2021 - July 25, 2025Developed, executed, and optimized paid social media strategies, managed multi-platform campaigns with A/B testing, analyzed data, forecasted performance and budget, and stayed updated on social media trends. Supported paid campaign manager including monitoring ads on Google and Microsoft platforms. Achieved a 71% reduction in CPA, a 22% increase in conversion rate optimization, and generated over 4k bookings monthly.
Digital Marketing Consultant & Product Manager at Skyloov Real Estate Portal
October 31, 2020 - July 25, 2025Planned and executed inbound marketing strategies, managed content, measured results, stayed updated on marketing trends, implemented SEM and PPC campaigns emphasizing Facebook, set benchmarks/goals for paid campaigns, created content, and implemented retargeting. Generated reports on leads, sales, and benchmarks; analyzed data for ROI and website performance. Marketing efforts resulted in acquiring 100k+ new personal individuals and 30k+ new developers, brokerages, and companies, reducing CPA by 35%.
Growth Marketing Manager at Famprints.co
March 31, 2020 - July 25, 2025Defined brand strategy and messaging, analyzed market and competitors, designed visual identity, developed and optimized website with payment gateways, created product images and pricing, managed digital marketing campaigns including email marketing, and monitored performance to improve customer experience, resulting in growth.
Marketing Specialist at HYM Properties
November 30, 2019 - July 25, 2025Generated 2k+ extra monthly leads and attained a 52% lower CPA, resulting in closing 10 deals while working in real estate brokerage.
Digital Marketing Specialist & Business Development at AWPRO Studio
January 31, 2019 - July 25, 2025Captured event media content, identified leads and new markets, contacted potential clients to set meetings, oversaw marketing initiatives and presentations, updated clients via email marketing, conducted market research and competitor analysis, managed website development and maintenance, and created proposals.
Marketing Specialist at HYM Properties
December 29, 2022 - August 4, 2025Reduced cost per lead by 52% while scaling lead volume for the sales team. Managed and optimized lead generation campaigns resulting in a 23.6% increase in digital reach/views and a 16.7% rise in conversion rates.
Education
Qualifications
Industry Experience
Software & Internet, Healthcare, Real Estate & Construction, Consumer Goods, Travel & Hospitality, Retail, Professional Services, Media & Entertainment, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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