Mina Ihab

Increased user sign-ups while maintaining a low cost per lead (CPL) in a competitive market. Responsibilities included optimizing ad campaigns through A/B testing creatives, adjusting targeting and improving landing pages, designing high-performing video ads and engaging static content, leveraging UGC & influencers for credibility and conversions, and making data-driven decisions to monitor key metrics, optimize spending, and scale growth efficiently. Achievements included reducing CPL to an average of $3.2 (below market average), a 324% increase in conversion rates, managing 40% of lead generation demand in USA and GCC regions, and sustaining user acquisition growth while maintaining profitability.

Focused on scaling UGC ads on TikTok to reduce CPAs and avoid ad fatigue through a scalable content creation process that involved tapping into top-performing creators and deploying engaging user-generated content. This helped diversify content strategy and maximize the TikTok advertising impact with authentic, high-performance creatives.

Reduced cost per lead by 52% while scaling lead volume for the sales team. Managed and optimized lead generation campaigns resulting in a 23.6% increase in digital reach/views and a 16.7% rise in conversion rates.