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Hi, I’m Fernando Minichiello, a marketing-focused creative director and Director of Photography with 10+ years creating high-performing visual content for lifestyle, music, and fashion brands. I specialize in turning concepts into cinematic stories that resonate across social, digital, print, and retail channels. From brand storytelling to end-to-end content pipelines, I lead cross-functional teams through concept, shoots, post, and performance analysis to modernize brand visuals and drive engagement. I’m passionate about crafting authentic visuals that elevate brand equity and connect with audiences.…Hi, I’m Fernando Minichiello, a marketing-focused creative director and Director of Photography with 10+ years creating high-performing visual content for lifestyle, music, and fashion brands. I specialize in turning concepts into cinematic stories that resonate across social, digital, print, and retail channels. From brand storytelling to end-to-end content pipelines, I lead cross-functional teams through concept, shoots, post, and performance analysis to modernize brand visuals and drive engagement. I’m passionate about crafting authentic visuals that elevate brand equity and connect with audiences.

Fernando Minichiello

Director of Photography, Cinematographer, Video Editor, +2

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Hi, I’m Fernando Minichiello, a marketing-focused creative director and Director of Photography with 10+ years creating high-performing visual content for lifestyle, music, and fashion brands. I specialize in turning concepts into cinematic stories that resonate across social, digital, print, and retail channels. From brand storytelling to end-to-end content pipelines, I lead cross-functional teams through concept, shoots, post, and performance analysis to modernize brand visuals and drive engagement. I’m passionate about crafting authentic visuals that elevate brand equity and connect with audiences.…Hi, I’m Fernando Minichiello, a marketing-focused creative director and Director of Photography with 10+ years creating high-performing visual content for lifestyle, music, and fashion brands. I specialize in turning concepts into cinematic stories that resonate across social, digital, print, and retail channels. From brand storytelling to end-to-end content pipelines, I lead cross-functional teams through concept, shoots, post, and performance analysis to modernize brand visuals and drive engagement. I’m passionate about crafting authentic visuals that elevate brand equity and connect with audiences.

Available to hire

Hi, I’m Fernando Minichiello, a marketing-focused creative director and Director of Photography with 10+ years creating high-performing visual content for lifestyle, music, and fashion brands. I specialize in turning concepts into cinematic stories that resonate across social, digital, print, and retail channels.
From brand storytelling to end-to-end content pipelines, I lead cross-functional teams through concept, shoots, post, and performance analysis to modernize brand visuals and drive engagement. I’m passionate about crafting authentic visuals that elevate brand equity and connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Director of Content, Photography & Lead Editor at D'Angelico Guitars of America

January 1, 2019 - Present

Directed end-to-end content production for D'Angelico Guitars, Supro Amplifiers, and Pigtronix Pedals; developed creative strategies, managed shoots, and edited assets for social, digital and print. Led a visual identity overhaul with cinematic lifestyle direction; coordinated in-studio and on-location productions including scheduling and set design; oversaw post-production to standardize aesthetics and improve accessibility across platforms. Achievements include a 45% increase in ad CTR, 80% YoY Instagram growth, 40k+ new YouTube subscribers, and launching a TikTok channel with 1M+ organic views.

Director of Photography at Dulce Delight Production

May 1, 2018 - December 1, 2018

Directed visual operations for the fourth season of 'Rainha da Cocada' on GNT/Globo; led a visual overhaul using cinematic techniques, vibrant color palettes and stylized lighting; managed multi-camera team and on-set cinematography logistics for over ten episodes; oversaw on-location and studio shoots; improved post-production efficiency.

Camera Operator / First Assistant Camera at Food Network

March 1, 2018 - May 1, 2018

Camera Operator and 1st AC for 'The Sweet Side Of Life' project; operated cameras, supported DP, maintained gear, and contributed to meeting creative goals and deadlines.

Camera Operator / First Assistant Camera at Dulce Delight Productions

February 1, 2015 - December 1, 2017

Worked across four seasons of Rainha da Cocada; jumped between camera op, 1st AC, and stop motion on fast-paced studio and location shoots; ran multi-cam setups, built rigs, dialed lighting; supported post by organizing footage and ensuring broadcasts specs.