Visual Designer at Digikala.com

Led standardization and modernization of 540 icon sets for Digikala, aligning visuals with brand identity through modification and re-implementation. Collaborated with Product Design to integrate touchpoint visuals during the icon set redesign for the transition to the super app. Improved operational accuracy by 30% in Digikala warehouses by enhancing panel designs, icons, and adding visual aids. Designed touchpoints and motion graphics for the BNPL service, contributing to a 45% increase in user purchases. Created illustrations and motion assets for multiple product teams including Digicloud, Digistyle, Digikala Jet, and Magnet.

Motion and Graphic Designer at Zarin Pal

Partnered with the marketing team to produce more than 15 motion graphics for Instagram, achieving a 48% increase in user engagement. Developed banner GIFs for website campaigns and distributed them across online platforms. Visualized payment concepts and crafted explanatory slides to improve user understanding. Created distinctive brand identities for Zarin Express and Zarin Academy to strengthen product recognition in their markets.