I'm Mira Sofie Schneider Knutzen, a founder with hands-on experience across e-commerce, digital marketing, and analytics. I built Kasami.dk from the ground up as a solo founder, designing a conversion-optimized Shopify storefront and focusing on UX, CRO, AOV, responsive design, and compelling brand storytelling. I've led digital marketing initiatives across Meta, SEO, email flows, newsletters, influencer and affiliate marketing, and I leverage AI to streamline content creation, campaign optimization, product recommendations, segmentation, and automated workflows. Based in Copenhagen (with a presence in Lisbon), my work has delivered a conversion rate of up to 5%, steady monthly growth and 50% annual sales growth, while maintaining a strong focus on customer experience, which has resulted in a top Trustpilot rating of 4.8 / 5 and a return rate close to 0%.…

Mira Sofie Schneider Knutzen

I'm Mira Sofie Schneider Knutzen, a founder with hands-on experience across e-commerce, digital marketing, and analytics. I built Kasami.dk from the ground up as a solo founder, designing a conversion-optimized Shopify storefront and focusing on UX, CRO, AOV, responsive design, and compelling brand storytelling. I've led digital marketing initiatives across Meta, SEO, email flows, newsletters, influencer and affiliate marketing, and I leverage AI to streamline content creation, campaign optimization, product recommendations, segmentation, and automated workflows. Based in Copenhagen (with a presence in Lisbon), my work has delivered a conversion rate of up to 5%, steady monthly growth and 50% annual sales growth, while maintaining a strong focus on customer experience, which has resulted in a top Trustpilot rating of 4.8 / 5 and a return rate close to 0%.…

Available to hire

I’m Mira Sofie Schneider Knutzen, a founder with hands-on experience across e-commerce, digital marketing, and analytics. I built Kasami.dk from the ground up as a solo founder, designing a conversion-optimized Shopify storefront and focusing on UX, CRO, AOV, responsive design, and compelling brand storytelling.

I’ve led digital marketing initiatives across Meta, SEO, email flows, newsletters, influencer and affiliate marketing, and I leverage AI to streamline content creation, campaign optimization, product recommendations, segmentation, and automated workflows. Based in Copenhagen (with a presence in Lisbon), my work has delivered a conversion rate of up to 5%, steady monthly growth and 50% annual sales growth, while maintaining a strong focus on customer experience, which has resulted in a top Trustpilot rating of 4.8 / 5 and a return rate close to 0%.

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Language

Danish
Fluent
English
Fluent

Work Experience

Founder at KASAMI ApS
February 1, 2023 - Present
Built Kasami.dk from the ground up as a solo founder; designed and developed a conversion-optimized Shopify shop, achieving a 5% conversion rate; led end-to-end e-commerce operations with a focus on UX, CRO, AOV, responsive design, and brand storytelling. Executed a full digital marketing mix across Meta, Google Ads, SEO, email flows, newsletters, blog, influencer and affiliate marketing; leveraged AI for content creation, campaign optimization, product recommendations, email flows, segmentation and workflows. Drove steady monthly growth with 50% annual sales growth; created high-quality visual content and assets; established customer service processes contributing to a 4.8/5 Trustpilot rating.
Digital Marketing Manager at Kilroy International A/S (BENNS and Kilroy)
February 1, 2020 - November 1, 2021
Planned and managed all digital marketing activities across 7 markets; planned and executed Meta advertising; coordinated with external SEM agency; led SEO tracking, analysis and strategy; created strategic performance analyses and dashboards using GA4, Meta Ads Manager, Google Ads Reporting, Google Search Console, Google Optimize, KW Finder, SEMrush, Adobe, and CRM data.
Digital Marketing Manager at C&C Travel A/S
December 1, 2018 - February 1, 2020
Responsible for all digital marketing activities and CRO; Meta advertising; cooperation with SEM & SEO agencies; built behaviour-based email flows and performed A/B testing; improved conversions; continuously analyzed performance using Google Analytics, CRM data, Meta Ads Manager, Google Ads Reporting, Google Search Console, Apsis Analytics, and Hotjar to optimize conversions, ROAS, and profit.
Digital Data Analyst Lead at HYPEBEAST
January 1, 2017 - December 1, 2018
Responsible for digital analytics across 9 websites, 20+ social media accounts, and 8 apps. Developed, structured, and automated performance reports and dashboards across website, social media, email, and app platforms; strengthened understanding of the customer journey; stakeholder management across 7 markets.
Senior Digital Analyst at Lion & Lion Digital Agency
February 1, 2016 - April 1, 2017
Primary responsible for planning and creating campaign and in-depth analyses for clients including Google, L’Oréal, and Nestlé.
Business Intelligence Consultant at TeleFaction A/S
January 1, 2015 - January 1, 2016
Business intelligence consulting; data analysis; stakeholder coordination.

Education

Master of Science (MSc) in Economic and Marketing at Copenhagen Business School
January 1, 2010 - January 1, 2013
Bachelor of Science (BSc) in Business Administration at Copenhagen Business School
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment