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Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.…Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.

Mirella Kirtola

Web Developer, Web Designer, Front-End Developer, +2

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Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.…Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.

Available to hire

Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Finnish

Fluent

Spanish; Castilian

Intermediate

Work Experience

Front End Developer & Designer (Volunteer) at Baja Angels of the Sea

April 1, 2023 - Present

Designed and developed a complete WordPress website (bajaangelsofthesea.com) optimized for donations and volunteer recruitment; created mobile-responsive HTML email templates; directed social media strategy and event promotion, growing audience by 700+ followers in 6 months.

Sr WordPress Developer & Designer - Freelance at MJK Development LLC

January 1, 2020 - Present

Founded and operate a web development consultancy delivering high-performance digital solutions for clients across four continents. Managed requirements gathering, design, development, deployment, and ongoing maintenance across multiple time zones.

Frontend Engineer & UI Designer at DHE Computer Systems, LLC

July 1, 2025 - September 29, 2025

Led the creation of a responsive, high-performance WordPress site using Elementor Pro; wrote custom HTML5, CSS3, and JavaScript for features like parallax scrolling and interactive modules; produced print and digital collateral; integrated third-party tools to enhance campaigns.

WordPress Designer and Developer (Divi) at Imavex

July 1, 2025 - September 29, 2025

Developed multiple concurrent WordPress (Divi theme) projects focusing on performance optimization and user experience; implemented modular design system; created client-specific style guides and documentation to streamline handoffs.

Lead Web Application Developer | SEO Manager at WANDR Studio, LLC

February 1, 2025 - September 29, 2025

Managed end-to-end web development while leading SEO strategy; developed client applications; Webflow expertise; performed technical SEO audits, increasing organic traffic by 42% on average; integrated WordPress & Webflow with custom code solutions.

Shopify Designer & Developer, Technical Project Manager at UU Market Oy

September 1, 2017 - January 1, 2020

Led Shopify store design and development for clients (Lahti, Finland) including theme customization, app integration, and project management.

Sr Web Developer & Designer | Brand Strategist at Freelance JKD Development LLC (Owner)

January 1, 2020 - February 1, 2025

Founded and managed a web development business, delivering high-performance digital solutions across clients on four continents; oversaw project delivery, requirement gathering, deployment and maintenance; delivered over 25 websites and online stores; optimized loading speeds 65% on client sites; developed comprehensive digital identity systems.

Web Developer & Designer | SEO & UX Strategy at Wandr Studio, LLC

September 1, 2022 - February 1, 2025

Directed end-to-end web development initiatives; leveraged WordPress, Elementor, and custom code to build scalable web apps; improved organic search performance via technical SEO, site health, and accessibility improvements.

Web Developer & Creative Designer at Baja Angels of the Sea

April 1, 2023 - December 1, 2025

Engineered a complete WordPress website (bajaangelsofthesea.com); optimized donation processing; crafted mobile-responsive HTML email templates; led social media strategy and event promotions.

WordPress Designer & Developer (Divi Theme) at Imavex

May 1, 2024 - July 1, 2025

Developed multiple concurrent WordPress projects (Divi Theme) for US-based clients; prioritized performance, collaborated with cross-functional teams; implemented modular design systems; achieved improved efficiency.

Web & Digital Experience Lead | WordPress, SEO & UX Strategy at DHEC Computer Systems, LLC

March 1, 2025 - May 1, 2026

Owned architecture, design, development, and ongoing optimization of DHE’s WordPress ecosystem using Elementor Pro, ACF, and custom code; built advanced interactive components; led technical SEO and site health; ensured accessibility and branding across digital properties.

Education

Postgraduate Degree, Information Technologies, Web Design & Development at Point International College

September 1, 2016 - July 1, 2018

Bachelor's Degree in Marketing Management at Metropolia University of Applied Sciences

January 1, 2002 - January 1, 2006

Executive Master of Business Administration - Strategic Leadership at Quantum School of Business & Technology

September 1, 2021 - May 11, 2026

Qualifications

Certified Scrum Product Owner (CSPO)

March 1, 2020 - March 1, 2023

Certified Scrum Master (CSM)

February 1, 2020 - February 1, 2023

Industry Experience

Non-Profit Organization, Software & Internet, Media & Entertainment, Real Estate & Construction, Professional Services, Computers & Electronics, Education