Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.…

Mirella Kirtola

Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.…

Available to hire

Finnish-American Brand Strategist & Web Leader 25+ Years in Digital Marketing, Design & Development | EMBA in Strategic Leadership (in progress) Versatile digital leader with 25+ years of experience driving web, brand, and marketing initiatives across B2B, SaaS, education, and nonprofit sectors. I specialize in building, auditing, and optimizing CMS- driven digital ecosystems, leveraging WordPress, Webflow, Shopify, and HubSpot, alongside AI-powered creative and optimization tools, from concept through launch. I blend brand strategy, UX thinking, and hands-on development to create high-performing digital experiences that are visually cohesive, conversion-focused, and technically sound. My work spans brand systems, content architecture, SEO, and performance optimization, ensuring sites are fast, secure, accessible, and scalable. I actively integrate AI tools into design, content, and workflow optimization to accelerate ideation, improve consistency, and enhance decision-making, without sacrificing craftsmanship, brand integrity, or human judgment.

See more

Skills

Experience Level

WordPress
Expert
Canva
Expert
Web Design
Expert
Claude
Expert
CSS
Expert
HTML5
Expert
Adobe Photoshop
Expert
UI
Expert
JavaScript
Expert
PHP
Expert
SEO
Expert
Shopify
Expert
Email Marketing
Expert
Elementor
Expert
WooCommerce
Expert
Adobe InDesign
Expert
Figma
Expert
Webflow
Expert
See more

Language

English
Fluent
Finnish
Fluent
Spanish; Castilian
Intermediate

Work Experience

WordPress Designer and Developer (Divi) at Imavex
July 1, 2025 - September 29, 2025
Developed multiple concurrent WordPress (Divi theme) projects focusing on performance optimization and user experience; implemented modular design system; created client-specific style guides and documentation to streamline handoffs.
Web & Digital Experience Lead | WordPress, SEO & UX Strategy at DHE Computer Systems, LLC
March 19, 2025 - Present
Lead DHE’s website, digital experience, SEO, marketing technology, email campaign, and creative production initiatives. • Own the design, development, administration, and ongoing optimization of DHE’s WordPress website using Elementor Pro, HTML5, CSS3, JavaScript, PHP, and third-party integrations • Manage website architecture, navigation, content publishing, landing pages, partner pages, product and service pages, events, blogs, and conversion paths • Lead technical and content SEO, including keyword research, metadata, schema, internal linking, indexing, site performance, accessibility, and search visibility • Manage GA4, Google Tag Manager, Google Search Console, HubSpot tracking, campaign attribution, and conversion reporting • Build and manage HubSpot landing pages, forms, workflows, marketing lists, email templates, lead capture processes, hosted assets, and CRM-connected campaign operations • Manage high-volume email campaigns, including HTML email development, audience segmentation, list management, testing, scheduling, distribution, and performance tracking • Monitor website functionality, troubleshoot technical issues, manage plugins and updates, and coordinate with hosting providers, vendors, and technology partners • Ensure websites, emails, and digital assets meet accessibility, usability, mobile responsiveness, privacy, security, and brand standards • Design campaign graphics, presentations, brochures, convention booth materials, landing pages, email templates, and sales enablement assets using Adobe Illustrator, InDesign, Canva, and HubSpot • Partner with Marketing, Sales, leadership, manufacturers, and external partners to manage priorities and deliver scalable digital solutions
Lead Web Application Developer | SEO Manager at WANDR Studio, LLC
February 1, 2025 - September 29, 2025
Managed end-to-end web development while leading SEO strategy; developed client applications; Webflow expertise; performed technical SEO audits, increasing organic traffic by 42% on average; integrated WordPress & Webflow with custom code solutions.
Front End Developer & Designer (Volunteer) at Baja Angels of the Sea
April 1, 2023 - Present
Designed and developed a complete WordPress website (bajaangelsofthesea.com) optimized for donations and volunteer recruitment; created mobile-responsive HTML email templates; directed social media strategy and event promotion, growing audience by 700+ followers in 6 months.
Sr WordPress Developer & Designer - Freelance at MJK Development LLC
January 1, 2020 - Present
Founded and operate a web development consultancy delivering high-performance digital solutions for clients across four continents. Managed requirements gathering, design, development, deployment, and ongoing maintenance across multiple time zones.

Education

Postgraduate Degree, Information Technologies, Web Design & Development at Point International College
September 1, 2016 - July 1, 2018
Bachelor's Degree in Marketing Management at Metropolia University of Applied Sciences
January 1, 2002 - January 1, 2006

Qualifications

Building with the Claude API | Anthropic
April 5, 2026 - April 10, 2026
Introduction to Model Context Protocol | Anthropic
May 11, 2026 - May 18, 2026

Industry Experience

Non-Profit Organization, Software & Internet, Media & Entertainment, Real Estate & Construction, Professional Services, Computers & Electronics, Education
    MJK Development Website Design & Development
    Designed and developed the MJK Development portfolio website to showcase web design, development, SEO, branding, and digital creative services. Created a custom dark visual style inspired by the Aurora Borealis, with responsive layouts, animated elements, project case studies, service pages, and a clear user journey. Built and customized the website in WordPress using Elementor, HTML, CSS, JavaScript, and PHP. Optimized the site for performance, accessibility, mobile usability, technical SEO, and ongoing portfolio growth. https://www.twine.net/signin…
    Baja Angels of the Sea Website & Brand Identity
    Custom designed and developed the Baja Angels of the Sea nonprofit website to create a warm, welcoming, and trustworthy digital presence. Created the complete visual direction, responsive page designs, program layouts, donation campaigns, event materials, and branded content. Established a consistent brand identity across the website, email communications, fundraising materials, print designs, and other digital platforms. Improved navigation, mobile usability, donation visibility, accessibility, SEO, and ongoing content management. https://www.twine.net/signin nonprofit branddesign visualdesign branding webdesigner designer…
    Seroc Oy Website Redesign & Development
    Refined and expanded Seroc Oy’s brand identity across its website, product content, technical materials, project showcases, and other digital touchpoints. Custom designed and developed the website for the Finnish architectural and construction materials industry. Created responsive page designs, branded visual elements, detailed product and brand pages, technical data layouts, and a custom project showcase system. Improved brand consistency, website structure, product navigation, user experience, mobile usability, SEO, and content management. https://www.twine.net/signin branding webdesigner…
    DHE Computer Systems Website Redesign & Digital Ecosystem
    Developed DHE Computer Systems’ brand strategy and visual identity across its website, digital campaigns, email communications, landing pages, event materials, and sales content. Custom designed and developed the company website with a modern technology focused visual direction inspired by Colorado and Arizona landscapes. Created responsive page designs, branded graphics, campaign concepts, product promotions, and supporting digital experiences for hardware, IT infrastructure, managed services, cybersecurity, cloud, and immersive learning solutions. Strengthened brand consistency, user experience, accessibility, conversion paths, SEO, and analytics across all digital touchpoints. https://www.twine.net/signin branding graphicdesigner webdeveloper branddesigner digitaldesigner designer webdesigner…
    Dawson Chiropractic Website Design & Development
    Developed the brand strategy and visual identity for Dawson Chiropractic N.U.C.C.A. Specialist, creating a calm, professional, and trustworthy healthcare presence. Custom designed and developed the website with a clear focus on NUCCA care, accessibility, readability, and patient confidence. Created the visual direction, responsive page layouts, branded graphics, consultation forms, custom icons, and supporting content while maintaining consistency across the website and other brand materials. Improved user experience, mobile usability, navigation, SEO, performance, and consultation pathways. https://www.twine.net/signin branding graphicdesigner webdesigner logo webdesign webdevelopment…