Mirella Kirtola

Developed multiple concurrent WordPress (Divi theme) projects focusing on performance optimization and user experience; implemented modular design system; created client-specific style guides and documentation to streamline handoffs.

Lead DHE’s website, digital experience, SEO, marketing technology, email campaign, and creative production initiatives. • Own the design, development, administration, and ongoing optimization of DHE’s WordPress website using Elementor Pro, HTML5, CSS3, JavaScript, PHP, and third-party integrations • Manage website architecture, navigation, content publishing, landing pages, partner pages, product and service pages, events, blogs, and conversion paths • Lead technical and content SEO, including keyword research, metadata, schema, internal linking, indexing, site performance, accessibility, and search visibility • Manage GA4, Google Tag Manager, Google Search Console, HubSpot tracking, campaign attribution, and conversion reporting • Build and manage HubSpot landing pages, forms, workflows, marketing lists, email templates, lead capture processes, hosted assets, and CRM-connected campaign operations • Manage high-volume email campaigns, including HTML email development, audience segmentation, list management, testing, scheduling, distribution, and performance tracking • Monitor website functionality, troubleshoot technical issues, manage plugins and updates, and coordinate with hosting providers, vendors, and technology partners • Ensure websites, emails, and digital assets meet accessibility, usability, mobile responsiveness, privacy, security, and brand standards • Design campaign graphics, presentations, brochures, convention booth materials, landing pages, email templates, and sales enablement assets using Adobe Illustrator, InDesign, Canva, and HubSpot • Partner with Marketing, Sales, leadership, manufacturers, and external partners to manage priorities and deliver scalable digital solutions

Managed end-to-end web development while leading SEO strategy; developed client applications; Webflow expertise; performed technical SEO audits, increasing organic traffic by 42% on average; integrated WordPress & Webflow with custom code solutions.