Available to hire
Hi, I’m Mirna Hamady, a design consultant, creative director, and brand strategist based in Dubai, UAE. I’ve spent 10+ years helping startups, corporates, and NGOs across the MENA region translate ideas into compelling visual identities and products.
As a co-founder of Kashida and Kernd.net, I lead multidisciplinary teams, shape brand strategy, and drive design systems from concept to production, always with a focus on cultural relevance and measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
French
Advanced
Work Experience
Co-founder & Creative Director at Kashida
January 1, 2012 - PresentBuilt and led a regional product design brand blending Arabic calligraphy with contemporary design. Directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting. Oversaw production sourcing, design pipeline, and team management. Represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 1, 2015 - October 10, 2025Launched an online design service targeting startups and SMEs. Led all corporate branding projects and UI/UX consultations for over 80 clients. Created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 1, 2012 - October 10, 2025Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors. Contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 1, 2008 - October 10, 2025Supported corporate identity projects and design research during internship in Amsterdam.
Co-founder & Creative Director at Kashida
January 1, 2012 - PresentBuilt and led a regional product design brand blending Arabic calligraphy with contemporary design. Directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting. Oversaw production sourcing, design pipeline, and team management. Represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 1, 2015 - October 10, 2025Launched an online design service targeting startups and SMEs. Led all corporate branding projects and UI/UX consultations for over 80 clients. Created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 1, 2012 - October 10, 2025Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors. Contributed to concept development, client presentations, and brand strategy sessions.
Intern at Olykan
September 1, 2008 - October 10, 2025Intern, Corporate Identity Design Studio
Co-founder & Creative Director at Kashida
January 1, 2012 - PresentBuilt and led a regional product design brand blending Arabic calligraphy with contemporary design. Directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting. Oversaw production sourcing, design pipeline, and team management. Represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 1, 2015 - October 10, 2025Launched an online design service targeting startups and SMEs. Led all corporate branding projects and UI/UX consultations for over 80 clients. Created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 1, 2012 - October 10, 2025Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors. Contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 1, 2008 - October 10, 2025Internship experience at Olykan working on corporate identity projects in Amsterdam.
Co-founder & Creative Director at Kashida
January 1, 2012 - PresentBuilt and led a regional product design brand blending Arabic calligraphy with contemporary design; directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting; oversaw production sourcing, design pipeline, and team management; represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 30, 2015 - October 10, 2025Launched online design service targeting startups and SMEs; led all corporate branding projects and UI/UX consultations for over 80 clients; created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 31, 2012 - October 10, 2025Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors; contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 30, 2008 - October 10, 2025Internship in corporate identity design; assisted with concept development and execution of identity projects at Olykan, Amsterdam.
Co-founder & Creative Director at Kashida
January 1, 2012 - PresentBuilt and led a regional product design brand blending Arabic calligraphy with contemporary design; directed product and branding strategy across 400+ SKUs; expanded into retail, B2B, and corporate gifting; oversaw production sourcing, design pipeline, and team management; represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 30, 2015 - October 10, 2025Launched an online design service targeting startups and SMEs; led all corporate branding projects and UI/UX consultations for over 80 clients; created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 31, 2012 - October 10, 2025Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors; contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 30, 2008 - October 10, 2025Internship focusing on corporate identity design work in Amsterdam.
Education
BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025Lebanese Baccalaureate (General Sciences) at International College (Beirut)
January 11, 2030 - October 10, 2025BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025Qualifications
She’s Mercedes recognition
January 11, 2030 - October 10, 2025FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025Finalist, Cartier Women’s Initiative Awards 2013 (MENA)
January 11, 2030 - October 10, 2025Finalist at MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment, Bahrain
January 11, 2030 - October 10, 2025Finalist at Grow My Business competition, Beirut
January 11, 2030 - October 10, 2025Winner of Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025Published winner in Communication Arts Typography Annual 2012
January 11, 2030 - October 10, 2025Entrepreneurship Challenge Winner at Tasmeem Doha 2011
January 11, 2030 - October 10, 2025Third prize at the ArabAd Talal El Makdessi Creative Awards for City as Museum-Urban Intervention project
January 11, 2030 - October 10, 2025She’s Mercedes
January 11, 2030 - October 10, 2025FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025Finalist, Cartier Women’s Initiative Awards 2013
January 1, 2013 - October 10, 2025Finalist at MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment, Bahrain
January 11, 2030 - October 10, 2025Finalist at Grow My Business competition, Beirut
January 11, 2030 - October 10, 2025Winner of Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025Published winner in Communication Arts Typography Annual 2012
January 1, 2012 - October 10, 20253rd place winner (out of 503) at Maurice Fadel Prize Business Plan Competition
January 11, 2030 - October 10, 2025Entrepreneurship Challenge Winner at Tasmeem Doha 2011
January 1, 2011 - October 10, 2025Third prize at the ArabAd Talal El Makdessi Creative Awards for City as Museum-Urban Intervention project
January 11, 2030 - October 10, 2025She’s Mercedes – notable woman in the UAE (ongoing social media campaign)
January 11, 2030 - October 10, 2025FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025Finalist, Cartier Women’s Initiative Awards 2013 (MENA)
January 11, 2030 - October 10, 2025Finalist, MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment, Bahrain
January 11, 2030 - October 10, 2025Finalist, Grow My Business competition, Beirut
January 11, 2030 - October 10, 2025Winner, Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025Published winner in Communication Arts Typography Annual 2012
January 11, 2030 - October 10, 2025Entrepreneurship Challenge Winner, Tasmeem Doha 2011
January 11, 2030 - October 10, 2025Third prize, ArabAd Talal El Makdessi Creative Awards for City as Museum-Urban Intervention project
January 11, 2030 - October 10, 20253rd place, Maurice Fadel Prize Business Plan Competition
January 11, 2030 - October 10, 2025She’s Mercedes – Notable Women in the UAE (campaign recognition)
January 11, 2030 - October 10, 2025FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025Finalist, Cartier Women’s Initiative Awards 2013 (MENA)
January 11, 2030 - October 10, 2025Finalist, MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment
January 11, 2030 - October 10, 2025Winner, Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025Published winner, Communication Arts Typography Annual 2012
January 11, 2030 - October 10, 2025Tasmeem Doha Entrepreneurship Challenge Winner 2011
January 11, 2030 - October 10, 20253rd place, Maurice Fadel Prize Business Plan Competition
January 11, 2030 - October 10, 2025ArabAd Talal El Makdessi Creative Awards – City as Museum/Urban Intervention (Third Prize)
January 11, 2030 - October 10, 2025Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Retail, Travel & Hospitality, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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