Hi, I’m Mirna Hamady, a design consultant, creative director, and brand strategist based in Dubai, UAE. I’ve spent 10+ years helping startups, corporates, and NGOs across the MENA region translate ideas into compelling visual identities and products. As a co-founder of Kashida and Kernd.net, I lead multidisciplinary teams, shape brand strategy, and drive design systems from concept to production, always with a focus on cultural relevance and measurable impact.

MIRNA HAMADY

Hi, I’m Mirna Hamady, a design consultant, creative director, and brand strategist based in Dubai, UAE. I’ve spent 10+ years helping startups, corporates, and NGOs across the MENA region translate ideas into compelling visual identities and products. As a co-founder of Kashida and Kernd.net, I lead multidisciplinary teams, shape brand strategy, and drive design systems from concept to production, always with a focus on cultural relevance and measurable impact.

Available to hire

Hi, I’m Mirna Hamady, a design consultant, creative director, and brand strategist based in Dubai, UAE. I’ve spent 10+ years helping startups, corporates, and NGOs across the MENA region translate ideas into compelling visual identities and products.

As a co-founder of Kashida and Kernd.net, I lead multidisciplinary teams, shape brand strategy, and drive design systems from concept to production, always with a focus on cultural relevance and measurable impact.

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Language

English
Fluent
Arabic
Fluent
French
Advanced

Work Experience

Co-founder & Creative Director at Kashida
January 1, 2012 - Present
Built and led a regional product design brand blending Arabic calligraphy with contemporary design. Directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting. Oversaw production sourcing, design pipeline, and team management. Represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 1, 2015 - October 10, 2025
Launched an online design service targeting startups and SMEs. Led all corporate branding projects and UI/UX consultations for over 80 clients. Created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 1, 2012 - October 10, 2025
Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors. Contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 1, 2008 - October 10, 2025
Supported corporate identity projects and design research during internship in Amsterdam.
Co-founder & Creative Director at Kashida
January 1, 2012 - Present
Built and led a regional product design brand blending Arabic calligraphy with contemporary design. Directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting. Oversaw production sourcing, design pipeline, and team management. Represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 1, 2015 - October 10, 2025
Launched an online design service targeting startups and SMEs. Led all corporate branding projects and UI/UX consultations for over 80 clients. Created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 1, 2012 - October 10, 2025
Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors. Contributed to concept development, client presentations, and brand strategy sessions.
Intern at Olykan
September 1, 2008 - October 10, 2025
Intern, Corporate Identity Design Studio
Co-founder & Creative Director at Kashida
January 1, 2012 - Present
Built and led a regional product design brand blending Arabic calligraphy with contemporary design. Directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting. Oversaw production sourcing, design pipeline, and team management. Represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 1, 2015 - October 10, 2025
Launched an online design service targeting startups and SMEs. Led all corporate branding projects and UI/UX consultations for over 80 clients. Created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 1, 2012 - October 10, 2025
Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors. Contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 1, 2008 - October 10, 2025
Internship experience at Olykan working on corporate identity projects in Amsterdam.
Co-founder & Creative Director at Kashida
January 1, 2012 - Present
Built and led a regional product design brand blending Arabic calligraphy with contemporary design; directed product and branding strategy across 400+ SKUs, expanding into retail, B2B, and corporate gifting; oversaw production sourcing, design pipeline, and team management; represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 30, 2015 - October 10, 2025
Launched online design service targeting startups and SMEs; led all corporate branding projects and UI/UX consultations for over 80 clients; created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 31, 2012 - October 10, 2025
Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors; contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 30, 2008 - October 10, 2025
Internship in corporate identity design; assisted with concept development and execution of identity projects at Olykan, Amsterdam.
Co-founder & Creative Director at Kashida
January 1, 2012 - Present
Built and led a regional product design brand blending Arabic calligraphy with contemporary design; directed product and branding strategy across 400+ SKUs; expanded into retail, B2B, and corporate gifting; oversaw production sourcing, design pipeline, and team management; represented the brand at regional conferences and featured in 60+ media articles and interviews.
Design Director & Co-founder at Kernd.net
September 30, 2015 - October 10, 2025
Launched an online design service targeting startups and SMEs; led all corporate branding projects and UI/UX consultations for over 80 clients; created scalable design systems and provided strategic guidance to early-stage companies.
Graphic Designer at TAGbrands
March 31, 2012 - October 10, 2025
Delivered branding, rebranding, and packaging design for regional clients in hospitality, retail, and development sectors; contributed to concept development, client presentations, and brand strategy sessions.
Intern, Corporate Identity Design Studio at Olykan
September 30, 2008 - October 10, 2025
Internship focusing on corporate identity design work in Amsterdam.

Education

BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025
Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025
BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025
Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025
BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025
Lebanese Baccalaureate (General Sciences) at International College (Beirut)
January 11, 2030 - October 10, 2025
BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025
Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025
BFA in Graphic Design at American University of Beirut (AUB)
January 11, 2030 - October 10, 2025
Lebanese Baccalaureate (General Sciences) at International College (IC), Beirut
January 11, 2030 - October 10, 2025

Qualifications

She’s Mercedes recognition
January 11, 2030 - October 10, 2025
FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025
‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025
Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025
Finalist, Cartier Women’s Initiative Awards 2013 (MENA)
January 11, 2030 - October 10, 2025
Finalist at MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment, Bahrain
January 11, 2030 - October 10, 2025
Finalist at Grow My Business competition, Beirut
January 11, 2030 - October 10, 2025
Winner of Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025
Published winner in Communication Arts Typography Annual 2012
January 11, 2030 - October 10, 2025
Entrepreneurship Challenge Winner at Tasmeem Doha 2011
January 11, 2030 - October 10, 2025
Third prize at the ArabAd Talal El Makdessi Creative Awards for City as Museum-Urban Intervention project
January 11, 2030 - October 10, 2025
She’s Mercedes
January 11, 2030 - October 10, 2025
FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025
‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025
Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025
Finalist, Cartier Women’s Initiative Awards 2013
January 1, 2013 - October 10, 2025
Finalist at MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment, Bahrain
January 11, 2030 - October 10, 2025
Finalist at Grow My Business competition, Beirut
January 11, 2030 - October 10, 2025
Winner of Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025
Published winner in Communication Arts Typography Annual 2012
January 1, 2012 - October 10, 2025
3rd place winner (out of 503) at Maurice Fadel Prize Business Plan Competition
January 11, 2030 - October 10, 2025
Entrepreneurship Challenge Winner at Tasmeem Doha 2011
January 1, 2011 - October 10, 2025
Third prize at the ArabAd Talal El Makdessi Creative Awards for City as Museum-Urban Intervention project
January 11, 2030 - October 10, 2025
She’s Mercedes – notable woman in the UAE (ongoing social media campaign)
January 11, 2030 - October 10, 2025
FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025
‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025
Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025
Finalist, Cartier Women’s Initiative Awards 2013 (MENA)
January 11, 2030 - October 10, 2025
Finalist, MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment, Bahrain
January 11, 2030 - October 10, 2025
Finalist, Grow My Business competition, Beirut
January 11, 2030 - October 10, 2025
Winner, Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025
Published winner in Communication Arts Typography Annual 2012
January 11, 2030 - October 10, 2025
Entrepreneurship Challenge Winner, Tasmeem Doha 2011
January 11, 2030 - October 10, 2025
Third prize, ArabAd Talal El Makdessi Creative Awards for City as Museum-Urban Intervention project
January 11, 2030 - October 10, 2025
3rd place, Maurice Fadel Prize Business Plan Competition
January 11, 2030 - October 10, 2025
She’s Mercedes – Notable Women in the UAE (campaign recognition)
January 11, 2030 - October 10, 2025
FEA Distinguished Alumni Award, American University of Beirut
January 11, 2030 - October 10, 2025
‘30 under 30’ Entrepreneurs, Lebanon Opportunities Magazine
January 11, 2030 - October 10, 2025
Top 20 Lebanese Entrepreneurs, Executive Magazine, Lebanon
January 11, 2030 - October 10, 2025
Finalist, Cartier Women’s Initiative Awards 2013 (MENA)
January 11, 2030 - October 10, 2025
Finalist, MENA 100 Business Plan Competition, OECD Paris/MENA Center for Investment
January 11, 2030 - October 10, 2025
Winner, Best MENA Startup for non-tech category, Wamda
January 11, 2030 - October 10, 2025
Published winner, Communication Arts Typography Annual 2012
January 11, 2030 - October 10, 2025
Tasmeem Doha Entrepreneurship Challenge Winner 2011
January 11, 2030 - October 10, 2025
3rd place, Maurice Fadel Prize Business Plan Competition
January 11, 2030 - October 10, 2025
ArabAd Talal El Makdessi Creative Awards – City as Museum/Urban Intervention (Third Prize)
January 11, 2030 - October 10, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Retail, Travel & Hospitality, Education, Software & Internet