Digital marketing leader with 7+ years of experience driving growth for 13+ brands across real estate, luxury retail, and B2B services. I specialize in building AI-powered marketing and sales automation systems that reduce acquisition costs and scale pipeline through smarter lead qualification and predictive analytics. I lead cross-functional teams across full-funnel strategy and performance marketing (Google, Meta, LinkedIn), and translate AI capability into measurable revenue outcomes—using robust tracking, automation, and continuous optimization to improve ROI and conversion.

Mirza Umar Baig

Digital marketing leader with 7+ years of experience driving growth for 13+ brands across real estate, luxury retail, and B2B services. I specialize in building AI-powered marketing and sales automation systems that reduce acquisition costs and scale pipeline through smarter lead qualification and predictive analytics. I lead cross-functional teams across full-funnel strategy and performance marketing (Google, Meta, LinkedIn), and translate AI capability into measurable revenue outcomes—using robust tracking, automation, and continuous optimization to improve ROI and conversion.

Available to hire

Digital marketing leader with 7+ years of experience driving growth for 13+ brands across real estate, luxury retail, and B2B services. I specialize in building AI-powered marketing and sales automation systems that reduce acquisition costs and scale pipeline through smarter lead qualification and predictive analytics.

I lead cross-functional teams across full-funnel strategy and performance marketing (Google, Meta, LinkedIn), and translate AI capability into measurable revenue outcomes—using robust tracking, automation, and continuous optimization to improve ROI and conversion.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced
Urdu
Fluent

Work Experience

Social Media Manager – Team Lead at Safra Developers
January 1, 2026 - April 1, 2026
Led content and paid media strategy for a real estate developer, growing organic reach to 2M+ accounts within 3 months. Generated 4,500+ qualified leads through paid campaigns and GoHighLevel CRM automation, reducing manual follow-up time by 50%. Built an influencer partnership pipeline, adding a new acquisition channel alongside paid media.
Head of Digital Marketing & Business Development at T Labs Tech LLC
October 1, 2024 - November 1, 2025
Directed AI-driven growth strategy, increasing qualified leads by 45% over 12 months. Managed full-funnel SEO, PPC, and paid media campaigns across Google, Meta, and LinkedIn. Built and deployed AI agents for sales outreach, lead qualification, and appointment scheduling, reducing sales-cycle time by 30%. Improved marketing ROI by 25% by automating repetitive campaign and reporting workflows.
Key Accounts Executive – Team Lead at Sheikh Saleem Group
January 1, 2024 - July 1, 2024
Managed digital strategy for 13 luxury retail brands, increasing average Instagram engagement by 85% and Facebook engagement by 60% within 6 months. Improved paid media ROI by 40% through audience segmentation and creative testing. Ran influencer marketing campaigns that became a top-3 lead source across managed accounts. Introduced marketing technology automation for customer follow-up, reducing churn by 20%.
Head of Digital Marketing (Remote, Part-Time Advisory) at Care Never Sleeps
May 1, 2023 - Present
Oversee remote digital marketing operations for a UK-based care services provider. Improved lead-to-enquiry conversion rate by 22% year-over-year through paid and organic channel strategy and consistent brand positioning. Implemented an analytics and reporting framework using GA4 + UTM tracking, reducing campaign reporting time by 60%.
Social Media Manager & Team Lead at We Rise Group
February 1, 2023 - January 1, 2024
Grew combined social media following by 55% within 2 months across managed client accounts. Owned content strategy, execution, and performance tracking for a portfolio of client brands. Used SEO and analytics insights to prioritize high-performing content formats, lifting average engagement rate by 18%.
Digital Marketing Manager at DICE Marketing
October 1, 2018 - February 1, 2023
Scaled the digital marketing division over 4+ years, growing brand reach by 75% and follower base by 60%. Reduced customer acquisition cost (CAC) by 28% through iterative PPC campaign optimization. Launched the agency's YouTube and CrunchBase marketing channels, establishing new top-of-funnel acquisition sources.

Education

BBA, Business Administration at Iqra University, Islamabad, Pakistan
January 1, 2018 - January 1, 2018
Pre-Engineering at D.A. Degree College, Karachi, Pakistan
January 1, 2013 - January 1, 2013

Qualifications

AI in Digital Marketing
January 11, 2030 - July 15, 2026
Inbound Marketing Certified
January 11, 2030 - July 15, 2026
SEO Certified
January 11, 2030 - July 15, 2026
Digital Marketing & CRM for Increased Sales
January 11, 2030 - July 15, 2026

Industry Experience

Real Estate & Construction, Retail, Professional Services, Media & Entertainment, Education