Available to hire
Hi, I’m Misbah Sayyed, a communications and marketing professional with 9+ years of experience supporting multi-disciplinary organizations across health care, education, professional services, and community sectors. I specialize in website management, social media oversight, branding, webinar coordination, content development, and digital operations, coordinating multi-platform campaigns and delivering clear communication systems for internal teams and diverse communities.
I’m passionate about driving integrated marketing strategies that connect audiences with purpose-driven organizations and help them achieve measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Project Consultant at MS Creative Works (Self Employed)
November 1, 2024 - December 8, 2024Led end-to-end project planning and execution of email campaigns targeting over 7,000 segmented users. Coordinated with internal and client teams to manage timelines, content delivery, testing, and deployment. Executed e-commerce optimization projects, including website updates, stock accuracy, and UX improvements. Designed campaign assets and promotional materials aligned with brand and business goals.
Project Lead (Contract Campaign) at Fernie Pride Society
July 1, 2024 - December 8, 2024Created project charter for a community campaign, including goals, scope, and execution strategy. Managed an 8-week social campaign rollout across multiple platforms with measurable engagement milestones. Produced campaign deliverables including print and digital content, adhering to brand standards.
Senior Executive, Marketing & Communications at Andersen LLP
March 1, 2022 - October 31, 2024Managed planning and execution of 10-12 webinars annually, including stakeholder coordination and post-event analysis. Oversaw CRM (Zoho) database migration and restructuring project to improve targeting and segmentation. Supported global Salesforce CRM coordination. Served as single point of contact for all marketing projects between internal and global stakeholders. Collaborated on internal and external reports and executive presentations.
Graphic & Marketing Projects Coordinator at Xcel Source
July 1, 2019 - February 28, 2022Planned and launched weekly emails and product promotion projects with sales and purchasing teams. Owned end-to-end website maintenance and product information accuracy. Designed digital assets, ran A/B tests, and implemented customer drip marketing workflows. Coordinated with vendors and clients and managed internal operations.
Marketing Associate at Canadian Analytical Labs
October 1, 2017 - March 31, 2019Served as project coordinator for digital marketing initiatives and website redesign. Led internal communication flow between sales, customers, and fulfillment. Created central website and order management system across sister companies, improving cross-team efficiency.
Project Manager at TheInformation Company
June 1, 2015 - October 31, 2016Delivered high-profile multimedia and content projects for clients including Tata Group and Godrej. Managed stakeholder expectations, scoped project deliverables, and led execution with internal creative teams. Represented the agency at client meetings and industry events. Managed a team of writers, designers, and web developers. Single point of contact between client and internal teams. Ensured timely project delivery.
Marketing Consultant at Self Employed (MS Creative Works)
October 1, 2024 - June 15, 2024Lead and oversee all email marketing campaigns, driving traffic to e-commerce websites and ensuring seamless customer journeys that maximize conversions. Manage a 7,000-strong B2B and B2C audience, strategically segmenting campaigns based on sales teams and purchasing behavior. Achieve an average open rate of 30-35% and a click-through rate of 8-12%, with email campaigns generating 40% of total revenue, a key driver of business growth. Manage and optimize e-commerce operations, ensuring product listings, stock availability, and content accuracy to enhance sales performance and customer experience. Oversee and maintain website integrity, ensuring all product details, images, and links are accurate and fully functional. Design and execute promotional strategies, including high-impact web banners and marketing visuals that align with brand objectives and sales goals. Develop and implement conversion-focused email templates, strengthening engagement and maximizing revenue opportunities.
Campaign Lead (Contract) at Fernie Pride Society
July 1, 2024 - December 31, 2024Developed and pitched the concept for the Safe Spaces for All Faces campaign, aligning with the organization’s mission to promote inclusivity and community safety. Created a comprehensive campaign charter, outlining objectives, messaging strategy, content calendar, and execution timeline. Designed and produced four print ads for community outreach, ensuring strong visual storytelling and brand consistency. Executed an 8-week social media campaign, developing engaging content, graphics, and messaging to drive awareness and engagement.
Senior Executive, Marketing & Communications at Andersen LLP
March 1, 2022 - October 31, 2024Led strategic marketing initiatives, enhancing brand visibility and engagement across digital and social media platforms, contributing to increased audience reach and interaction. Optimized website content, creating targeted landing pages that improved user experience and increased conversion rates. Managed multimedia content creation, including 15-18 videos per year, ensuring brand consistency across platforms. Directed 15-18 webinars annually with an average 60% attendance rate (200-400 registrations per webinar from an audience of 2,000). Produced and analyzed post-webinar reports to refine content strategies and improve engagement. Created 15-18 blogs per year, supported with graphics and video assets. Played a critical role in Zoho CRM implementation and testing, managing a database of 11,000 contacts. Launched and managed company newsletter for 8,000+ subscribers, achieving 25-30% open rates. Promoted from Marketing Coordinator to Senior Associate within 2 years.
Graphic Designer & Marketing Associate at Xcel Source
July 1, 2019 - January 31, 2022Designed and executed email campaigns using Mailchimp, promoting 25+ products per campaign to a targeted audience of 9,000 customers, achieving an average open rate of 30-35% and a click-through rate of 8-12%. Conducted market research to ensure accurate product positioning and competitive pricing. Managed website updates including 100+ product pages, banners, and campaigns, improving user engagement. Collaborated with Sales and Purchasing teams for go-to-market strategies and promotional campaigns. Strengthened vendor relations and produced high-quality product photography. Designed and implemented drip marketing strategies to increase engagement and conversions through automated email flows.
Marketing Associate at Canadian Analytical Labs
October 1, 2017 - March 31, 2019Led the development and execution of digital marketing strategies, managing social media channels and email campaigns. Acted as primary contact for clients, overseeing order management and ensuring timely delivery. Engaged in upselling to drive revenue and enhance customer relationships. Managed ongoing customer communications to ensure satisfaction. Collaborated with internal teams for marketing and sales alignment. Created a cross-company website for product reference and order management.
Project Manager at The Information Company
June 1, 2015 - October 31, 2016Managed multiple high-profile projects for clients including Tata Group and Godrej, ensuring timely delivery and high-quality execution. Represented company at industry events and client meetings, acting as liaison between clients and internal teams. Fostered long-term client relationships ensuring clear communication, alignment, and successful project execution. Recognized for consistent performance in delivering exceptional results and maintaining strong partnerships.
Project Lead at Fernie Pride Society
July 1, 2024 - December 1, 2024Led the end-to-end execution of an 8-week community campaign 'Safe Spaces for All Faces,' from charter development to milestone delivery. Developed messaging, content calendar, and timeline, and oversaw production of four print ads.
Social Media Manager at Rainbow Foundation of Hope
April 1, 2024 - October 1, 2024Enhanced social media presence and engagement; curated creative content and designed promotional materials for community events.
Social Media Manager at La Canapa
April 1, 2021 - April 1, 2022Created and managed across-channel social content for multiple stores in Greater Vancouver; supported store branding, website management, and marketing collateral.
Information Analyst at Cheers Interactive
June 1, 2014 - March 1, 2015Translated complex data trends into actionable insights; curated and analyzed key information to develop strategic newsletters and keep leadership informed on critical market shifts.
Graphic Designer at Bollywood Dance School
January 1, 2020 - December 31, 2020Created engaging social media content for upcoming classes; assisted with digital design for website content and marketing collateral; ensured consistency with brand guidelines and promotional objectives.
Marketing Project Consultant at Self-Employed (MSC Creative Works)
January 1, 2025 - PresentEnd-to-end project delivery for a diverse international client portfolio across Canada, India, and the UAE; orchestrated digital presence initiatives, social media campaigns, weekly multi-channel campaigns, and website oversight; drove targeted email campaigns and e-commerce optimization initiatives; translated business objectives into user-centric designs; liaised with internal and external stakeholders to secure approvals.
Marketing Associate at Canadian Analytics Labs
October 1, 2017 - March 1, 2019Spearheaded cross-company marketing initiatives; maintained online assets and branding; supported marketing activities and client engagement; built relationships and improved performance.
Marketing & Design Manager at LC Production / Rex
May 1, 2017 - November 1, 2017Handled multiple client accounts; managed marketing collateral, social media campaigns, print advertising, photo shoot coordination and events.
Senior Associate, Marketing & Communications at Andersen LLP
March 1, 2022 - October 1, 2024Led the strategic planning and end-to-end execution of digital marketing and communications initiatives; oversaw multi-channel campaigns; produced executive-level reports for stakeholders and aligned outputs with branding standards.
Marketing Project Consultant at MS Creative Works (Self-Employed)
January 1, 2025 - PresentDelivered end-to-end marketing project consulting for multiple clients across Canada and abroad; oversaw project planning, execution, and reporting while maintaining strong client relationships.
Volunteer Social Media Manager at Rainbow Foundation of Hope
April 1, 2024 - October 1, 2024Created and managed social media channels for all store locations; assisted with rebranding, website management, and in-store promotions.
Education
Post-Graduate Diploma at Fanshawe College
January 1, 2018 - December 31, 2018Bachelor of Mass Media at KPB Hinduja College of Commerce
January 1, 2011 - December 31, 2014Post-Graduate Diploma at Fanshawe College
January 1, 2018 - December 31, 2018Bachelor's at KPB Hinduja College
January 1, 2014 - December 31, 2014Post-Graduate Diploma in Public Relations & Communications at Fanshawe College
January 1, 2018 - January 1, 2018Bachelor's in Mass Media (Advertising) at University of Mumbai
January 1, 2014 - January 1, 2014Post-Graduate Diploma in Public Relations & Communications at Fanshawe College
January 11, 2030 - January 1, 2018Bachelor's in Mass Media (Advertising) at University of Mumbai
January 11, 2030 - January 1, 2014Post-Graduate Diploma in Public Relations & Communications at Fanshawe College
January 11, 2030 - January 1, 2017Bachelor's in Mass Media (Advertising) at Mumbai University
January 11, 2030 - January 1, 2014Qualifications
Project Initiation: Starting a Successful Project
January 1, 2023 - December 31, 2023Digital Transformation Management Program
January 1, 2023 - December 31, 2023Foundations of Project Management
January 1, 2023 - December 31, 2023Project Planning: Putting It All Together
January 1, 2023 - December 31, 2023Relational Database Design & SQL
January 1, 2023 - December 31, 2023Foundations of Project Management
January 1, 2023 - December 31, 2023Project Initiation: Starting a Successful Project
January 1, 2023 - December 31, 2023AI Tools Workshop
January 1, 2023 - December 31, 2023Digital Transformation Management
January 1, 2023 - December 31, 2023High-Impact Business Writing
January 1, 2023 - December 31, 2023Advertising with Meta
January 1, 2023 - December 31, 2023Project Management Professional (PMP)
January 11, 2030 - January 12, 2026Project Management Professional (PMP)
January 11, 2030 - January 26, 2026Project Management Professional (PMP)
January 11, 2030 - March 26, 2026Industry Experience
Professional Services, Non-Profit Organization, Retail, Media & Entertainment, Consumer Goods, Education, Software & Internet, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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