Available to hire
Hi,
I’m Queena Quý. I’m a senior marketing operations leader with extensive SaaS experience and a track record of turning data into revenue, and inbred with a mindset hailing from Silicon Valley, California. I optimize full-funnel strategies, manage integrated tech stacks (Salesforce, Marketo), and translate complex analytics into actionable insights that improve campaign ROI.
I thrive in global, cross-functional environments, delivering scalable programs—from data governance and privacy to automated nurture flows and ABM—while keeping the customer at the center and aligning marketing with revenue goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Vietnamese
Fluent
Spanish; Castilian
Advanced
German
Beginner
Work Experience
Senior Marketing Operations at AVEVA Industrial Intelligence
March 1, 2025 - September 19, 2025Managed Salesforce Enterprise administration and attributed MQLs and opportunities by campaign, aligning insights with full-funnel analytics. Developed data privacy strategy and executed Marketo implementations for PDPL and international updates to ensure robust data governance. Engineered automated lead nurture strategies through Marketo smart lists to optimize B2B lead generation. Performed QA, testing, and resolution of daily Marketo-to-Salesforce synchronizations while maintaining detailed change request reporting logs.
Senior Marketing Operations Lead, B2B Account Manager at Convo Labs Consulting
August 1, 2024 - September 19, 2025Served as a consultant for data privacy/PDPL and managed CRM systems integration projects, streamlining marketing operations with clear documentation. Managed key client accounts including Cvent, Visa-Cybersource, and Morningstar MOPS, ensuring alignment with strategic growth goals. Implemented a lead scoring model (A1-D4) and conducted user training for major clients to enhance lead qualification. Defined an account-based marketing strategy with robust lead conversion processes and robust campaign tracking.
Enterprise Deliverability and Crisis Communications at Intuit, Inc.
February 1, 2023 - September 19, 2025Crisis Communications – Emergency requests, protocols, email execution for 30+ product teams. Email deliverability monitoring across an 18M SMB database. Designed first-time user journeys and lifecycle marketing programs; built journeys, segments, landing pages, forms, and dynamic content. Systems architect for API/webhook connectors with reporting in Tableau, Segment, and Amplitude; managed data ingestion for specific audience segments.
Senior Marketing Data Analyst, Operation Warpspeed at Wondros, LLC & National Institute of Health
January 1, 2021 - September 19, 2025Supported nationwide dashboards for blood plasma donations and geo-mapped new antibodies. Analyzed paid media performance (PPC and paid social), modeled 60-day funnel averages, and tracked offline media collaborations with iHeartMedia and public health partners to support COVID-19 response.
Lifecycle Marketing Manager, QuickBooks Self-Employed SMB at Intuit, Inc.
September 1, 2020 - September 19, 2025Built lifecycle strategy for B2C tax software programs; led cross-functional projects across 30 marketing/engineering teams via Workfront. Measured Eloqua campaigns achieving 15% CTR and 28% open rates; designed onboarding, retention, and win-back programs; built dashboards in Tableau for direct mail campaigns and managed assets.
Global Marketing Automation Manager, Lead Salesforce Admin at Kofax, Inc.
May 1, 2019 - September 19, 2025Led an eight-person offshore demand-gen team; delivered global marketing automation, conducted best-practices training, and localized dynamic email content in multiple languages. Managed lead velocity, integrated webinar/video metrics, performed database hygiene, and archived legacy data during migrations in collaboration with Deloitte.
Campaign Strategy Manager – Marketing Automation, Engagement & Insights at UBM, plc
March 1, 2018 - September 19, 2025Oversaw systems for portfolio acquisitions, managed 20+ newsletters, automated large-scale event registrations, and led data governance across Americas, EMEA, and Asia with GDPR compliance. Built personas and ABM-driven lifecycle marketing; trained marketing users and optimized campaigns.
Marketing Manager, User Acquisition & Engagement, Canary Health at Canary Health
May 1, 2017 - September 19, 2025Marketed health-program enrollments to nationwide plan subscribers; personalized email and print to drive program signups. Optimized campaigns through A/B testing and demographic research; reported on ROI targeting 30-35% open rates and 20-25% CTR.
National Public Relations & Social Media Strategist at Womens Motorcycle Tours
August 1, 2016 - September 19, 2025Led content strategy for a national event with 15 sponsors; increased user engagement and site impressions per city via strategic social media planning and execution.
Marketing Automation Manager, Enterprise Email Strategy and Execution (EESE team) at Kaiser Permanente
June 1, 2016 - September 19, 2025Marketed the largest member program with 200,000 subscribers; designed, tested, and deployed email campaigns; migrated campaigns in-house; ensured data governance and compliance; monitored performance metrics.
Digital Transformation Strategist at Automobile Club of Southern California
August 1, 2025 - October 1, 2025Lead the Marketing Department's digital transformation, serve as office hours lead and SME for Monday.com Work Management training of 60 staff; optimized campaign performance across paid, programmatic, and OOH channels; automated invoice processing and budget reconciliation; standardized asset naming and created a Creative Repository; directed direct mail campaigns and monitored demand-gen conversions; oversaw offline-to-online asset transformation and Adobe Creative Suite governance.
Senior Marketing Operations at AVEVA Industrial Intelligence
March 1, 2025 - October 1, 2025Managed Salesforce Enterprise administration and attributed MQLs and opportunities by campaign; developed data privacy strategy and implemented Marketo for PDPL and international updates; engineered automated lead nurturing and daily Salesforce-Marketo sync QA; maintained change-request logs.
Senior Marketing Operations Lead at Convo Labs Consulting
July 1, 2024 - October 1, 2025Concentrated data privacy/PDPL strategy and CRM systems integration; led lead scoring (A1-D4) for major clients; defined ABM strategies, campaigns with tracking; led Marketo-to-HubSpot migration for global AI security project; contributed to Mayo Clinic localization for healthcare.
Implementation Manager, Eloqua & Braze, Lifecycle Marketing Team, Americas (contract) at Intuit, Inc.
February 28, 2023 - October 1, 2025Owned campaigns and lifecycle programs; crisis communications; email deliverability monitoring; designed first-time user journeys; built API/webhook connectors; implemented Tableau reporting; managed data architecture and audiences for BI-driven marketing.
Senior Marketing Data Analyst at Wondros, LLC & National Institute of Health
January 31, 2021 - October 1, 2025Supported nationwide dashboards for blood plasma donations; analyzed paid media, paid social, and web/organic traffic; tracked offline media partnerships and PR activity; produced cross-channel insights and geo-mapped campaigns.
Product Owner at Intuit, Inc. – QuickBooks Self-Employed SMB
September 30, 2020 - October 1, 2025Marketing Automation Manager delivering lifecycle programs for B2C tax software; implemented and measured Eloqua campaigns to drive usage, conversion, retention, and revenue; managed end-to-end lifecycle stages and post-launch reviews with cross-functional teams.
Global Marketing Automation Manager, Lead Salesforce Admin at Kofax, Inc.
May 31, 2019 - October 1, 2025Led 8 off-shore demand-gen staff; global martech governance and training; ABM processes; native webinar strategy; data hygiene and archiving; led SFDC QA for migrations and dynamic content; built KPI-driven campaigns.
Campaign Strategy Manager – Marketing Automation, Engagement & Insights at UBM, plc
March 31, 2018 - October 1, 2025Held data governance across Americas, EMEA, Asia; GDPR-compliant opt-in strategies; translated business requirements into measurable campaigns; built personas and lifecycle marketing around ABM; managed 300+ staff across offices; optimized email strategy.
Marketing Manager, User Acquisition & Engagement at Canary Health
May 31, 2017 - October 1, 2025Managed campaigns across email and print for enrollment in wellness programs; personalization across email and print; ROI-focused budgeting; onboarding optimization and reporting; led communications for consistent tone and outcomes.
National Public Relations & Social Media Strategist at Womens Motorcycle Tours
September 30, 2016 - October 1, 2025Created daily social media strategy for a major event; promoted 15 sponsors; managed on-site PR and digital activation across multiple platforms.
Marketing Automation Manager, Enterprise Email Strategy and Execution at Kaiser Permanente
June 30, 2016 - October 1, 2025Managed enterprise email campaigns; migrated campaigns from vendors; designed guidelines for compliance; built and analyzed lifecycle programs; maintained data governance for subscriber lists and analytics.
Education
B.S. at UC San Diego
January 11, 2006 - September 19, 2008Qualifications
ISO 27001, Data Privacy Training
January 11, 2030 - September 19, 2025GDPR Fundamentals certificate
January 11, 2030 - September 19, 2025Coursera AI Fundamentals Certificate
January 11, 2030 - September 19, 2025Google For Business Affiliate partner for Google Maps and GSuite products
January 11, 2030 - September 19, 2025Oracle Eloqua Master Certification
January 11, 2030 - October 1, 2025General Data Protection Regulation (GDPR) Compliance
January 11, 2030 - October 1, 2025California Consumer Privacy Act (CCPA) Compliance
January 11, 2030 - October 1, 2025CompTIA A+ Cybersecurity (in progress)
January 11, 2030 - October 1, 2025Industry Experience
Software & Internet, Media & Entertainment, Healthcare, Professional Services, Financial Services, Education
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