Queena Quý

Lead the Marketing Department's digital transformation, serve as office hours lead and SME for Monday.com Work Management training of 60 staff; optimized campaign performance across paid, programmatic, and OOH channels; automated invoice processing and budget reconciliation; standardized asset naming and created a Creative Repository; directed direct mail campaigns and monitored demand-gen conversions; oversaw offline-to-online asset transformation and Adobe Creative Suite governance.

Managed Salesforce Enterprise administration and attributed MQLs and opportunities by campaign; developed data privacy strategy and implemented Marketo for PDPL and international updates; engineered automated lead nurturing and daily Salesforce-Marketo sync QA; maintained change-request logs.

Managed Salesforce Enterprise administration and attributed MQLs and opportunities by campaign, aligning insights with full-funnel analytics. Developed data privacy strategy and executed Marketo implementations for PDPL and international updates to ensure robust data governance. Engineered automated lead nurture strategies through Marketo smart lists to optimize B2B lead generation. Performed QA, testing, and resolution of daily Marketo-to-Salesforce synchronizations while maintaining detailed change request reporting logs.