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I am a UX and design leader focused on creating user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful user experiences. I have led global product design teams, pioneered AI-driven editorial workflows, and hold U.S. patents in interaction design and UX innovation. My work spans finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing, covering research, strategy, prototyping, design systems, and product delivery.…I am a UX and design leader focused on creating user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful user experiences. I have led global product design teams, pioneered AI-driven editorial workflows, and hold U.S. patents in interaction design and UX innovation. My work spans finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing, covering research, strategy, prototyping, design systems, and product delivery.

Misty Cripps

UX Designer, UX Writer, AI Prompt Engineer, +6

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I am a UX and design leader focused on creating user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful user experiences. I have led global product design teams, pioneered AI-driven editorial workflows, and hold U.S. patents in interaction design and UX innovation. My work spans finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing, covering research, strategy, prototyping, design systems, and product delivery.…I am a UX and design leader focused on creating user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful user experiences. I have led global product design teams, pioneered AI-driven editorial workflows, and hold U.S. patents in interaction design and UX innovation. My work spans finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing, covering research, strategy, prototyping, design systems, and product delivery.

Available to hire

I am a UX and design leader focused on creating user-centered, data-informed, and AI-enhanced digital experiences that bridge business goals with user needs. I combine strategic thinking, technical depth, and creative problem-solving to deliver scalable, intuitive, and impactful user experiences.

I have led global product design teams, pioneered AI-driven editorial workflows, and hold U.S. patents in interaction design and UX innovation. My work spans finance, healthcare, HR, telecom, entertainment, nonprofit, and publishing, covering research, strategy, prototyping, design systems, and product delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder & Creative Director at San Antonio Review

January 1, 2017 - Present

Led AI-driven editorial redesign (2024) using ChatGPT and Voyant to auto-tag & classify 1,000+ articles, cutting manual tagging time by 70%. Designed automated workflows for content approval & notifications, improving editorial efficiency by 40%. Built editorial dashboards, store integration, and content recommendation bots, expanding engagement & monetization opportunities. Created strategy to optimize artwork submissions, reducing time to publication. Secured a $25,000 RJ Reynolds artAffect Community Grant to scale publishing and arts initiatives. Directed editorial, design, and social media strategy teams for content growth and audience engagement. Orchestrated social media campaigns to optimize submission flow, increase followers, promote content, and drive traffic to the store. Led editorial team meetings and publishing schedules. Oversaw digital and print editions from San Antonio Review Press.

Co-Founder & Principal at Vaquita Design

January 1, 2012 - Present

Deliver UX research, design strategy, and product prototypes for clients in health, retail, logistics, finance, and technology. Manage project timelines, budgets, client relationships, and vendors. Design UX specifications, wireframes, visual design systems, conceptual models, and information architectures for enterprise & consumer products. Conduct qualitative and quantitative research. Cultivate project leads and foster new business relationships.

Associate Creative Director at frog design

January 1, 2016 - September 19, 2025

Directed UX & design strategy for major client engagements, aligning business goals with user experience outcomes. Led cross-functional design teams, set priorities, allocated resources, and ensured project goals were achieved. Contributed to thought leadership and business development through pitches, proposal development, project initiation, and nurturing client relationships.

Principal Designer at frog design

January 1, 2012 - September 19, 2025

Oversaw end-to-end UX design across research, conceptual frameworks, workflows, wireframes, prototypes, design documentation, and visual/interaction design systems. Led multidisciplinary teams on large-scale enterprise and consumer projects, while maintaining a unique conceptual viewpoint. Presented design rationale and specifications to clients and internal teams.

Senior Interaction Designer at Yahoo!

January 1, 2007 - September 19, 2025

Directed multiple redesigns for high-traffic consumer platforms, managing design and research activities including persona development, scenarios, concepts, competitive analysis, and mood boards. Led conceptual design and development of new properties within Yahoo! Lifestyles group.

User Experience Designer at Oracle

January 1, 2004 - September 19, 2025

Developed functional prototypes, use cases, task models, design specifications, and usability testing frameworks for enterprise CRM and HR systems. Redesigned major components, collaborated with engineering on design improvements and workflow optimizations. Worked with the research team to evaluate existing products in a lab environment.