Michelle Jasa
I’m Michelle Jasa, a Senior Social Media Manager and Marketing Leader who helps brands grow through data-driven content strategy and compelling storytelling.
About
I’m Michelle Jasa, a Senior Social Media Manager and Marketing Leader who helps brands grow through data-driven content strategy and compelling storytelling.
I’ve built and led marketing teams, launched AI-assisted content systems, and optimized campaigns across email, ads, and landing pages to drive measurable results.
- 6 years' experience
- Joined February 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Real Estate & Construction
- Professional Services
- Other
Work experience· 4 roles
Owned content and campaign strategy aligned with lead generation and growth objectives; directed short-form video production using AI-assisted scripting and hook optimization frameworks; developed conversion-driven copy tailored to audience segments and funnel stages; analyzed engagement data and KPIs to refine messaging, creative direction, and campaign structure; coordinated funnel asset creation and landing page optimization.
Increased traffic and conversions by 35% through SEO-aligned campaigns and content optimization strategies.
Led end-to-end social media and content strategy for multiple US-based brands; managed a 15-person marketing production team; increased website traffic by 47%; improved campaign performance by 38% using structured A/B testing across ads, email, and landing pages; implemented AI-assisted systems for content ideation, caption generation, SEO structuring, and performance analysis; built and optimized email campaigns and automations; supported ClickFunnels landing pages and funnel improvements aligned with acquisition goals.
Education
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