Hi, I'm Mitanshi. I am a digital marketer with over two years of experience in FMCG, wellness, and lifestyle brands.

About

Hi, I’m Mitanshi. I am a digital marketer with over two years of experience in FMCG, wellness, and lifestyle brands. I’ve worked on campaigns that combine content, creativity, and strategy, always aiming to make things clear, engaging, and effective. Whether it’s planning a festive launch, creating social content, or collaborating with creators, I focus on getting the details right and delivering work that connects with people.

  • Joined February 2025

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail

Projects · 1

Marketing Specialist | Copywriter | Social Media Strategist Hi, I’m Mitanshi Shah, a marketing specialist and copywriter who thrives on creativity, strategy, and results. I help brands tell their stories, connect with their audience, and turn ideas into impactful campaigns. With over two years of experience, I’ve worked across industries like hair care, wellness, FMCG, food and beverage, jewelry, and adventure brands. I specialize in: Social Media Management – crafting engaging content, building communities, and driving engagement. Creative Copywriting – writing compelling copy for ads, social media, blogs, and email campaigns. Brand Strategy – developing strong brand voices and messaging that resonate. Media Planning & Analytics – using data to refine strategies and maximize impact. Reach out at https://www.twine.net/signin to discuss how we can create something impactful together. Marketing #Copywriting #SocialMedia #BrandStrategy #ContentMarketing #FreelanceWriter #DigitalMarketing

  • Digital Marketer
  • Social Media Freelancer
  • Social Media Manager

Work experience· 4 roles

Social Media and Content Creator Assistant · Alternative DublinApr 2025 – Jun 2025 · 3 mos

Ideate, shoot, and edit engaging short-form video content (Reels, TikToks) using CapCut to promote events and showcase local creatives. Design visually compelling posts and stories with Canva, maintaining consistent branding across Instagram and TikTok. Manage content calendars and schedule posts to align with trends and maximize audience engagement. Monitor performance using platform analytics to refine strategy and drive reach and growth.

Executive, Brand Associate · The Content LabApr 2022 – Jun 2024 · 2 yrs 3 mos

Designed and implemented digital media plans across social, display, and video-on-demand (VOD) platforms, enhancing brand visibility in key markets. Developed and executed branding strategies to maintain a strong social media presence, resulting in a 20% growth in engagement. Conducted competitor analysis and market intelligence research, delivering actionable insights for strategic decision-making. Collaborated with media teams to manage press office activities, ensuring effective media relations and consistent brand messaging.

Social Media Intern · Growth Hackers DigitalJan 2021 – Apr 2021 · 4 mos

Created engaging social media content aligned with branding goals, increasing follower engagement by 15%. Monitored analytics to optimize campaign performance and align with client objectives. Supported cross-platform media strategies to achieve consistent branding and improved reach.

Public Relations Intern · Ace OverseasJun 2020 – Aug 2020 · 3 mos

Education

MSc Digital Marketing · University College Dublin2024 – 2025
Bachelor of Management Studies · Narsee Monjee College of Commerce & Economics2019 – 2022

Certifications and awards

Google Ads Search Certification2022
Social Media Certification2022
Marketing in a Digital World Certification2022

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