Hi, I'm Mitanshi. I am a digital marketer with over two years of experience in FMCG, wellness, and lifestyle brands. I've worked on campaigns that combine content, creativity, and strategy, always aiming to make things clear, engaging, and effective. Whether it’s planning a festive launch, creating social content, or collaborating with creators, I focus on getting the details right and delivering work that connects with people.…

Mitanshi Shah

Hi, I'm Mitanshi. I am a digital marketer with over two years of experience in FMCG, wellness, and lifestyle brands. I've worked on campaigns that combine content, creativity, and strategy, always aiming to make things clear, engaging, and effective. Whether it’s planning a festive launch, creating social content, or collaborating with creators, I focus on getting the details right and delivering work that connects with people.…

Available to hire

Hi, I’m Mitanshi. I am a digital marketer with over two years of experience in FMCG, wellness, and lifestyle brands. I’ve worked on campaigns that combine content, creativity, and strategy, always aiming to make things clear, engaging, and effective. Whether it’s planning a festive launch, creating social content, or collaborating with creators, I focus on getting the details right and delivering work that connects with people.

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Language

English
Fluent
Hindi
Fluent
Gujarati
Fluent

Work Experience

Social Media and Content Creator Assistant at Alternative Dublin
April 1, 2025 - June 23, 2025
Ideate, shoot, and edit engaging short-form video content (Reels, TikToks) using CapCut to promote events and showcase local creatives. Design visually compelling posts and stories with Canva, maintaining consistent branding across Instagram and TikTok. Manage content calendars and schedule posts to align with trends and maximize audience engagement. Monitor performance using platform analytics to refine strategy and drive reach and growth.
Executive, Brand Associate at The Content Lab
April 1, 2022 - June 30, 2024
Designed and implemented digital media plans across social, display, and video-on-demand (VOD) platforms, enhancing brand visibility in key markets. Developed and executed branding strategies to maintain a strong social media presence, resulting in a 20% growth in engagement. Conducted competitor analysis and market intelligence research, delivering actionable insights for strategic decision-making. Collaborated with media teams to manage press office activities, ensuring effective media relations and consistent brand messaging.
Social Media Intern at Growth Hackers Digital
January 1, 2021 - April 30, 2021
Created engaging social media content aligned with branding goals, increasing follower engagement by 15%. Monitored analytics to optimize campaign performance and align with client objectives. Supported cross-platform media strategies to achieve consistent branding and improved reach.
Public Relations Intern at Ace Overseas
June 1, 2020 - August 31, 2020
Managed social media accounts, enhancing online visibility and engagement. Assisted with press office activities, including writing press releases and coordinating with media outlets. Conducted industry research to support PR campaigns and provide competitive insights.

Education

MSc Digital Marketing at University College Dublin
August 14, 2024 - August 31, 2025
Bachelor of Management Studies at Narsee Monjee College of Commerce & Economics
January 1, 2019 - December 31, 2022

Qualifications

Google Ads Search Certification
January 1, 2022 - December 31, 2022
Social Media Certification
January 1, 2022 - December 31, 2022
Marketing in a Digital World Certification
January 1, 2022 - December 31, 2022

Industry Experience

Consumer Goods, Media & Entertainment, Retail
    paper My Portfolio!
    Marketing Specialist Social Media Strategist Hi, I’m Mitanshi Shah, a marketing specialist and copywriter who thrives on creativity, strategy, and results. I help brands tell their stories, connect with their audience, and turn ideas into impactful campaigns. With over two years of experience, I’ve worked across industries like hair care, wellness, FMCG, food and beverage, jewelry, and adventure brands. I specialize in: Social Media Management – crafting engaging content, building communities, and driving engagement. Creative Copywriting – writing compelling copy for ads, social media, blogs, and email campaigns. Brand Strategy – developing strong brand voices and messaging that resonate. Media Planning & Analytics – using data to refine strategies and maximize impact. Reach out at https://www.twine.net/signin to discuss how we can create something impactful together. Marketing Copywriting SocialMedia BrandStrategy ContentMarketing FreelanceWriter DigitalMarketing…