Available to hire
with 6+ years of experience leading digital storytelling, campaign development, and brand elevation across fashion and lifestyle sectors. Adept at driving audience growth, crafting visual identities, and building high-performing content ecosystems. Proven track record of scaling social media followings by hundreds of thousands, directing large-scale productions, and executing with precision across all digital platforms. Strong creative vision, paired with operational discipline and a deep understanding of consumer behavior, makes me an invaluable asset to brands ready to scale with purpose and impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Creator / Creative Director at Free People
January 1, 2018 - January 1, 2020Led end-to-end creative direction for all content, maintaining a cohesive visual identity across platforms; developed a content and posting strategy that increased engagement by 400% in 6 months; led casting, styling, and on-set creative execution for campaigns and editorials; built influencer pipeline and collaborations; implemented analytics review process; grew Instagram followers from thousands to over 750k; conducted trend research and prepared presentations for upcoming collections. Collaborated with marketing to drive conversion and aligned assets with brand objectives.
Sales Associate / Stylist / Visual Merchandiser at Free People
January 1, 2018 - January 1, 2020Delivered in-store styling consultations, supported visual merchandising and seasonal floor sets; leveraged product knowledge to drive sales; connected in-store experience with digital brand presence through customer-generated content.
Content Creator at Shaykawaii
January 1, 2024 - January 1, 2025Own end-to-end creative direction for all content, maintaining a cohesive visual identity across platforms. Developed a full-scale content and posting strategy that increased engagement by 400% in 6 months. Led casting, styling, and creative execution for all campaign and editorial shoots. Oversaw production from moodboarding and pre-production to directing on set and final post-edit. Built the brand’s influencer pipeline and executed collaborations that expanded reach and drove measurable conversion. Implemented structured analytics review process to evaluate campaign effectiveness and refine strategy in real time. Acted as a strategic brand voice, ensuring all copywriting and visual assets aligned with broader brand objectives.
Creative Director / Content Creator / Fashion Stylist at Adika Style
January 1, 2020 - January 1, 2024Planned and coordinated photoshoots, including location scouting, model casting, and prop selection. Supervised styling before the photoshoots, outfits, hair, and makeup, and selecting suitable props and complementary accessories for each frame. Created content, edited and scheduled social media posts on Instagram, growing followers from a few thousand to over 750k. Conducted daily research of fashion shows and followed fashion bloggers to identify trends. Identified influencers and ambassadors for upcoming campaigns and collaborated with marketing to execute partnerships ensuring terms and contracts. Prepared detailed presentations with research results and suggestions for trending pieces to be included in upcoming collections and forecasted trends for over 30 fashion collections.
Stylist / Visual Merchandiser at Free People
January 1, 2018 - January 1, 2020Delivered high-touch styling consultations, enhancing customer experience and fostering brand loyalty. Acted as a visual liaison for store displays, collaborating with regional visual teams to execute seasonal directives. Maintained deep knowledge of fashion trends, product inventory, and consumer behavior to optimize floor sets. Frequently recognized for ability to combine creative styling with strategic product placement to drive sales. Connected in-store experience to Free People’s digital brand presence through customer-generated content and feedback integration.
Content Creator at Shay Kawaii
January 1, 2024 - January 1, 2025Own end-to-end creative direction for all content, maintaining a cohesive visual identity across platforms. Developed a full-scale content and posting strategy that increased engagement by 400% in 6 months. Led casting, styling, and creative execution for campaigns and editorial shoots. Oversaw production from moodboarding and pre-production to directing on-set and final post-edit. Built brand’s influencer pipeline and executed collaborations that expanded reach and drove measurable conversions. Implemented structured analytics review to evaluate campaign effectiveness and refine strategy in real time. Acted as strategic brand voice, ensuring copywriting and visual assets aligned with broader brand objectives.
Creative Director at Adika Style
January 1, 2020 - January 1, 2024Planned and coordinated photoshoots, including location scouting, model casting, and prop selection. Supervised styling before the photoshoots, outfits, hair, and makeup, and selecting suitable props and complementary accessories for each frame. Created content, edited and scheduled social media posts on Instagram, growing followers from a few thousand to over 750k. Conducted daily research of fashion shows and followed fashion bloggers to identify trends. Identified influencers and ambassadors for campaigns, collaborating with marketing to execute partnerships that ensured favorable terms. Prepared detailed presentations with research results and suggestions for trending pieces for upcoming collections. Conducted daily research of fashion shows and fashion bloggers; prepared monthly presentations with insights and trend forecasts for 30+ collections.
Stylist at Free People
January 1, 2018 - January 1, 2020Delivered high-touch styling consultations, enhancing customer experience and fostering brand loyalty. Acted as a visual liaison for store displays, collaborating with regional visual teams to execute seasonal directives. Maintained deep knowledge of fashion trends, product inventory, and consumer behavior to optimize floor sets. Recognized for ability to combine creative styling with strategic product placement to drive sales. Connected in-store experience to Free People’s digital brand presence through customer-generated content and feedback integration.
Education
Full Matriculation, Hayovel High School (AP English) at Hayovel High School
January 11, 2030 - January 12, 2026Qualifications
Digital & Social Media Strategy Certificate
January 11, 2030 - January 12, 2026Fashion Design, Editing & Sewing Course
January 11, 2030 - January 12, 2026Trend Forecasting & Market Research Training
January 11, 2030 - January 12, 2026Digital & Social Media Strategy Certificate
January 11, 2030 - January 12, 2026Fashion Design, Editing & Sewing Course
January 11, 2030 - January 12, 2026Trend Forecasting & Market Research Training
January 11, 2030 - January 12, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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