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I am a creative leader and social media strategist with 6+ years of experience guiding digital storytelling, campaign development, and brand elevation across fashion and lifestyle sectors. I drive audience growth, craft visual identities, and build high-performing content ecosystems. I have a proven track record of scaling social media followings, directing large-scale productions, and delivering precise results across digital platforms. I partner with brands to define a strategic voice, align copy and visuals with business goals, and cultivate influencer relationships that expand reach and drive conversions.…I am a creative leader and social media strategist with 6+ years of experience guiding digital storytelling, campaign development, and brand elevation across fashion and lifestyle sectors. I drive audience growth, craft visual identities, and build high-performing content ecosystems. I have a proven track record of scaling social media followings, directing large-scale productions, and delivering precise results across digital platforms. I partner with brands to define a strategic voice, align copy and visuals with business goals, and cultivate influencer relationships that expand reach and drive conversions.

Miya Shirg

Creative Director, Content Creator, Social Media Manager, +6

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I am a creative leader and social media strategist with 6+ years of experience guiding digital storytelling, campaign development, and brand elevation across fashion and lifestyle sectors. I drive audience growth, craft visual identities, and build high-performing content ecosystems. I have a proven track record of scaling social media followings, directing large-scale productions, and delivering precise results across digital platforms. I partner with brands to define a strategic voice, align copy and visuals with business goals, and cultivate influencer relationships that expand reach and drive conversions.…I am a creative leader and social media strategist with 6+ years of experience guiding digital storytelling, campaign development, and brand elevation across fashion and lifestyle sectors. I drive audience growth, craft visual identities, and build high-performing content ecosystems. I have a proven track record of scaling social media followings, directing large-scale productions, and delivering precise results across digital platforms. I partner with brands to define a strategic voice, align copy and visuals with business goals, and cultivate influencer relationships that expand reach and drive conversions.

Available to hire

I am a creative leader and social media strategist with 6+ years of experience guiding digital storytelling, campaign development, and brand elevation across fashion and lifestyle sectors. I drive audience growth, craft visual identities, and build high-performing content ecosystems.

I have a proven track record of scaling social media followings, directing large-scale productions, and delivering precise results across digital platforms. I partner with brands to define a strategic voice, align copy and visuals with business goals, and cultivate influencer relationships that expand reach and drive conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Creator at Shaykawaii

January 1, 2024 - January 1, 2025

Own end-to-end creative direction for all content, maintaining a cohesive visual identity across platforms. Developed a full-scale content and posting strategy that increased engagement by 400% in 6 months. Led casting, styling, and creative execution for all campaign and editorial shoots. Oversaw production from moodboarding and pre-production to directing on set and final post-edit. Built the brand’s influencer pipeline and executed collaborations that expanded reach and drove measurable conversion. Implemented structured analytics review process to evaluate campaign effectiveness and refine strategy in real time. Acted as a strategic brand voice, ensuring all copywriting and visual assets aligned with broader brand objectives.

Creative Director / Content Creator / Fashion Stylist at Adika Style

January 1, 2020 - January 1, 2024

Planned and coordinated photoshoots, including location scouting, model casting, and prop selection. Supervised styling before the photoshoots, outfits, hair, and makeup, and selecting suitable props and complementary accessories for each frame. Created content, edited and scheduled social media posts on Instagram, growing followers from a few thousand to over 750k. Conducted daily research of fashion shows and followed fashion bloggers to identify trends. Identified influencers and ambassadors for upcoming campaigns and collaborated with marketing to execute partnerships ensuring terms and contracts. Prepared detailed presentations with research results and suggestions for trending pieces to be included in upcoming collections and forecasted trends for over 30 fashion collections.

Stylist / Visual Merchandiser at Free People

January 1, 2018 - January 1, 2020

Delivered high-touch styling consultations, enhancing customer experience and fostering brand loyalty. Acted as a visual liaison for store displays, collaborating with regional visual teams to execute seasonal directives. Maintained deep knowledge of fashion trends, product inventory, and consumer behavior to optimize floor sets. Frequently recognized for ability to combine creative styling with strategic product placement to drive sales. Connected in-store experience to Free People’s digital brand presence through customer-generated content and feedback integration.

Content Creator at Shay Kawaii

January 1, 2024 - January 1, 2025

Own end-to-end creative direction for all content, maintaining a cohesive visual identity across platforms. Developed a full-scale content and posting strategy that increased engagement by 400% in 6 months. Led casting, styling, and creative execution for campaigns and editorial shoots. Oversaw production from moodboarding and pre-production to directing on-set and final post-edit. Built brand’s influencer pipeline and executed collaborations that expanded reach and drove measurable conversions. Implemented structured analytics review to evaluate campaign effectiveness and refine strategy in real time. Acted as strategic brand voice, ensuring copywriting and visual assets aligned with broader brand objectives.

Content Creator / Creative Director at Free People

December 31, 2017 - December 31, 2019

Led end-to-end creative direction for all content, maintaining a cohesive visual identity across platforms; developed a content and posting strategy that increased engagement by 400% in 6 months; led casting, styling, and on-set creative execution for campaigns and editorials; built influencer pipeline and collaborations; implemented analytics review process; grew Instagram followers from thousands to over 750k; conducted trend research and prepared presentations for upcoming collections. Collaborated with marketing to drive conversion and aligned assets with brand objectives.

Stylist at Free People

January 1, 2018 - January 1, 2020

Delivered high-touch styling consultations, enhancing customer experience and fostering brand loyalty. Acted as a visual liaison for store displays, collaborating with regional visual teams to execute seasonal directives. Maintained deep knowledge of fashion trends, product inventory, and consumer behavior to optimize floor sets. Recognized for ability to combine creative styling with strategic product placement to drive sales. Connected in-store experience to Free People’s digital brand presence through customer-generated content and feedback integration.