- Content Creator
- Copywriter
- Digital Marketer
Michael Becker
- Las Vegas, United States
- 11 projects
Hi, I'm Michael Becker. With a background in Journalism and Communications, I've spent years helping solopreneurs, SMBs, and startups create value and build strong, viral brands.
About
Hi, I’m Michael Becker. With a background in Journalism and Communications, I’ve spent years helping solopreneurs, SMBs, and startups create value and build strong, viral brands. I’ve grown prelaunch waitlists, conducted customer interviews, set up investor calls, and built websites and pitch decks that have helped startups get into accelerators and increase their business pipelines significantly.
Previously, I led digital content and editorial efforts at Emarsys-SAP, driving revenue growth and SEO success that contributed to a major acquisition. I’ve also built content programs from scratch at various tech companies and have a passion for content marketing, brand strategy, and customer journey mapping. I’m always excited to help brands grow and succeed in competitive markets.
- Joined November 2023
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Financial Services
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Projects · 11
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- Digital Marketer
- Content Creator
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- Content Creator
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https://www.twine.net/signin
- Content Creator
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- Content Creator
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https://www.youtube.com/@UNPLUGGED4REAL
- Content Creator
- Copywriter
- Digital Marketer
- Content Creator
- Copywriter
- Digital Marketer
- Content Creator
- Copywriter
- Digital Marketer
Work experience· 4 roles
Head of Digital Content & Editorial · Emarsys-SAPOct 2022 – Jul 2025 · 2 yrs 10 mos
Brought in after Series B round by Vector Capital and VP of Marketing to launch a branded media house "Marketer + Machine," including a podcast and resource hub. Drove a 34% increase in revenue over 5 years to $175M ARR. Increased website traffic by 300%, sales pipeline by 20%, and grew email list by 500 subscribers. Led SEO efforts to achieve first-page ranking for hundreds of keywords, contributing to the acquisition by SAP for $500M. Stayed on through the SAP integration period.
Growth Advisor, Consultant & Author · Conscious Creatorship LLCOct 2022 – Present · 4 yrs 2 mos
Helping solopreneurs, SMBs and start-ups create more value and build viral brands. Grew prelaunch waitlist to 115+ users, conducted customer interviews, set up over a dozen intro calls with U.S. investors, built the website and pitch deck, and helped gain acceptance into Antler's MENA accelerator for a new stealth startup. Achieved a 30% increase in new business pipeline in 12 weeks for Annex Cloud as fractional CMO, and a 50% increase in new business pipeline in 10 weeks for MyeVideo. Other clients include Klaviyo, Exclaimer, Boxabl, Altura Ventures, FlowFi, and Digilence.
Sr Content Marketing Manager · SharpenCXDec 2017 – Jul 2025 · 7 yrs 8 mos
Joined after Series A funding as the first content hire. Managed enterprise earned/owned media programs, securing guest contributions on 30+ influencer outlets and increasing domain authority by 33% in 8 months. Delivered a 50% increase in web traffic through influencer programs and supported Business Development Representatives’ prospecting efforts. This contributed to an acquisition-by-investment by TELEO Capital.
Content & Community Manager · Teradata ApplicationsJan 2016 – Jul 2025 · 9 yrs 7 mos
Education
Bachelor of Arts · Butler University2010 – 2014
Integrated Communications, Journalism
Bachelor of Arts · Butler University2010 – 2014
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