Hi, I'm Michael Becker. With a background in Journalism and Communications, I've spent years helping solopreneurs, SMBs, and startups create value and build strong, viral brands. I've grown prelaunch waitlists, conducted customer interviews, set up investor calls, and built websites and pitch decks that have helped startups get into accelerators and increase their business pipelines significantly. Previously, I led digital content and editorial efforts at Emarsys-SAP, driving revenue growth and SEO success that contributed to a major acquisition. I’ve also built content programs from scratch at various tech companies and have a passion for content marketing, brand strategy, and customer journey mapping. I'm always excited to help brands grow and succeed in competitive markets.

Michael Becker

Hi, I'm Michael Becker. With a background in Journalism and Communications, I've spent years helping solopreneurs, SMBs, and startups create value and build strong, viral brands. I've grown prelaunch waitlists, conducted customer interviews, set up investor calls, and built websites and pitch decks that have helped startups get into accelerators and increase their business pipelines significantly. Previously, I led digital content and editorial efforts at Emarsys-SAP, driving revenue growth and SEO success that contributed to a major acquisition. I’ve also built content programs from scratch at various tech companies and have a passion for content marketing, brand strategy, and customer journey mapping. I'm always excited to help brands grow and succeed in competitive markets.

Available to hire

Hi, I’m Michael Becker. With a background in Journalism and Communications, I’ve spent years helping solopreneurs, SMBs, and startups create value and build strong, viral brands. I’ve grown prelaunch waitlists, conducted customer interviews, set up investor calls, and built websites and pitch decks that have helped startups get into accelerators and increase their business pipelines significantly.

Previously, I led digital content and editorial efforts at Emarsys-SAP, driving revenue growth and SEO success that contributed to a major acquisition. I’ve also built content programs from scratch at various tech companies and have a passion for content marketing, brand strategy, and customer journey mapping. I’m always excited to help brands grow and succeed in competitive markets.

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Work Experience

Growth Advisor, Consultant & Author at Conscious Creatorship LLC
October 1, 2022 - Present
Helping solopreneurs, SMBs and start-ups create more value and build viral brands. Grew prelaunch waitlist to 115+ users, conducted customer interviews, set up over a dozen intro calls with U.S. investors, built the website and pitch deck, and helped gain acceptance into Antler's MENA accelerator for a new stealth startup. Achieved a 30% increase in new business pipeline in 12 weeks for Annex Cloud as fractional CMO, and a 50% increase in new business pipeline in 10 weeks for MyeVideo. Other clients include Klaviyo, Exclaimer, Boxabl, Altura Ventures, FlowFi, and Digilence.
Head of Digital Content & Editorial at Emarsys-SAP
October 31, 2022 - July 16, 2025
Brought in after Series B round by Vector Capital and VP of Marketing to launch a branded media house "Marketer + Machine," including a podcast and resource hub. Drove a 34% increase in revenue over 5 years to $175M ARR. Increased website traffic by 300%, sales pipeline by 20%, and grew email list by 500 subscribers. Led SEO efforts to achieve first-page ranking for hundreds of keywords, contributing to the acquisition by SAP for $500M. Stayed on through the SAP integration period.
Sr Content Marketing Manager at SharpenCX
December 31, 2017 - July 16, 2025
Joined after Series A funding as the first content hire. Managed enterprise earned/owned media programs, securing guest contributions on 30+ influencer outlets and increasing domain authority by 33% in 8 months. Delivered a 50% increase in web traffic through influencer programs and supported Business Development Representatives’ prospecting efforts. This contributed to an acquisition-by-investment by TELEO Capital.
Content & Community Manager at Teradata Applications
January 31, 2016 - July 16, 2025
Managed content across social media, email, blog, and web for the $200M ARR marketing applications business unit (formerly Aprimo). Managed a marketing budget of $1M. Grew Twitter follower base by 24%, LinkedIn by 32%, and email list by 20%. Leveraged native advertising partnerships including Taboola, Outbrain, and Forbes BrandVoice, authoring 15+ op-eds on the latter platform.

Education

Bachelor of Arts at Butler University
August 17, 2010 - May 14, 2014
Integrated Communications, Journalism
Bachelor of Arts at Butler University
August 1, 2010 - May 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Financial Services