I'm a storyteller at heart and a strategist by trade. As a marketing and communications director in the healthcare industry for many years, I connect people to care through creativity, collaboration, and a knack for content creation that hits the mark. Prior to making the move to marketing, I spent many years as a journalist and videographer in TV news. This is where I learned video editing skills and have kept current with the trends and advancements, incorporating storytelling into the healthcare marketing journey. Finally, I love a good DIY project and am quite handy with my power tools. I have the sweetest golden doodle named Ted and I'm a fan of puns and clever play on words.

Melissa Watkins

I'm a storyteller at heart and a strategist by trade. As a marketing and communications director in the healthcare industry for many years, I connect people to care through creativity, collaboration, and a knack for content creation that hits the mark. Prior to making the move to marketing, I spent many years as a journalist and videographer in TV news. This is where I learned video editing skills and have kept current with the trends and advancements, incorporating storytelling into the healthcare marketing journey. Finally, I love a good DIY project and am quite handy with my power tools. I have the sweetest golden doodle named Ted and I'm a fan of puns and clever play on words.

Available to hire

I’m a storyteller at heart and a strategist by trade. As a marketing and communications director in the healthcare industry for many years, I connect people to care through creativity, collaboration, and a knack for content creation that hits the mark. Prior to making the move to marketing, I spent many years as a journalist and videographer in TV news. This is where I learned video editing skills and have kept current with the trends and advancements, incorporating storytelling into the healthcare marketing journey.

Finally, I love a good DIY project and am quite handy with my power tools. I have the sweetest golden doodle named Ted and I’m a fan of puns and clever play on words.

See more

Language

English
Fluent

Work Experience

Marketing & Communications Director at Crestwood Medical Center
June 1, 2024 - Present
Lead marketing initiatives and communications strategies, focusing on enhancing patient engagement and community outreach. Develop marketing plans to drive awareness and support for the center's services and programs.
Marketing & Communications Director at North Alabama Medical Center
May 1, 2021 - October 7, 2025
Implemented effective marketing strategies and communication plans to promote hospital services. Collaborated with teams to design promotional materials and plan community events.
Communications Director at North Alabama Medical Center
August 1, 2016 - October 7, 2025
Oversaw internal and external communications, ensuring consistent messaging across all platforms. Developed content for newsletters and press releases.
Communications Director at Faith Church
September 1, 2014 - October 7, 2025
Managed digital and social media communications, engaging community members through various online platforms.

Education

Master of Arts at Ball State University
January 1, 2010 - January 1, 2012
Bachelor of Arts at University of Ghana
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare