Email Campaign & Automation Specialist at Coker Tire Company

Owned strategy, design, automation, and reporting for all email marketing initiatives. Developed and maintained campaign workflows, calendars, and customer data structures. Optimized campaigns through A/B testing of subject lines, send times, advanced segmentation, and creative; shared insights with leadership. Oversaw deliverability health and database compliance; implemented authentication protocols and list hygiene standards. Built multi-channel campaigns (email/SMS) and supported digital campaigns in Agile environments. Analyzed performance metrics to inform optimization and senior leadership reports. Tools used included Dotdigital, Magento, GA4, GTM, Looker Studio, Zapier, Excel, Hotjar, Photoshop, HTML/CSS.

Digital Marketing & Automation Specialist at Unum Group

Led digital marketing initiatives, automation workflows, and lifecycle campaigns; built segmentation frameworks; drove deliverability improvements and data hygiene; collaborated across departments to support campaigns; managed CRM tooling including Dotdigital, Acoustic, HubSpot, Salesforce; implemented authentication protocols and list hygiene practices.

Founder, Full-Stack Graphic Designer at Third Floor Labs

Founded freelance branding and design firm; designed marketing collateral and digital assets for national campaigns; supported email, web, and print marketing efforts; managed client relations and business operations.

Digital Creative Specialist at Gordon Biersch

Led visual design for marketing campaigns, catalogs, corporate websites, and product branding to strengthen customer engagement.

Web Visual Designer at American Bicycle Group

Led web visuals and marketing design for campaigns, ensuring consistent branding across channels.

Email Campaign & Automation Specialist at Coker Tire Company

Owned strategy, design, automation, and reporting for all email marketing initiatives. Developed and maintained campaign workflows, calendars, and customer data structures. Optimized campaigns through A/B testing of subject lines, send times, advanced segmentation, and creative; shared insights with leadership. Oversaw deliverability health and database compliance; implemented authentication protocols and list hygiene standards. Tools: Dotdigital, Magento, GA4, GTM, Looker Studio, Zapier, Excel, Hotjar, Photoshop, HTML/CSS

Digital Marketing & Automation Specialist at Unum Group

Founded freelance branding and design firm; delivered creative solutions and marketing assets. Managed all client relations, creative direction, and business operations, building long-term partnerships.

Founder, Full-Stack Graphic Designer at Third Floor Labs

Founded freelance branding and design firm; designed marketing collateral and digital assets for national campaigns; supported email, web, and print marketing efforts.

Digital Creative Specialist at Gordon Biersch

Led visual design for marketing campaigns, catalogs, corporate websites, and product branding to strengthen customer engagement.