Hi! My name is Maya and I have been working in marketing industry for more than 15 years. I work as a Project Manager on different projects and clients because I genuinely enjoy digging deep into a business - understanding where the real opportunities are, but also where’re the weaknesses. I’ve successfully delivered projects across multiple industries, including cosmetics, personal care products, publishing, and services Digital marketing is a core part of my expertise, as an integrated component of an overall marketing strategy. Recently, I earned two Meta proficiency certifications: Media Buying Professional and Business Marketing Strategy.

Maya Kapelova

Hi! My name is Maya and I have been working in marketing industry for more than 15 years. I work as a Project Manager on different projects and clients because I genuinely enjoy digging deep into a business - understanding where the real opportunities are, but also where’re the weaknesses. I’ve successfully delivered projects across multiple industries, including cosmetics, personal care products, publishing, and services Digital marketing is a core part of my expertise, as an integrated component of an overall marketing strategy. Recently, I earned two Meta proficiency certifications: Media Buying Professional and Business Marketing Strategy.

Available to hire

Hi! My name is Maya and I have been working in marketing industry for more than 15 years.
I work as a Project Manager on different projects and clients because I genuinely enjoy digging deep into a business - understanding where the real opportunities are, but also where’re the weaknesses.
I’ve successfully delivered projects across multiple industries, including cosmetics, personal care products, publishing, and services
Digital marketing is a core part of my expertise, as an integrated component of an overall marketing strategy.
Recently, I earned two Meta proficiency certifications: Media Buying Professional and Business Marketing Strategy.

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Language

English
Fluent
Russian
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate

Work Experience

Brand Manager at Notos Bulgaria
January 1, 2001 - December 31, 2008
Developed and maintained strong relationships with partners, agencies, and vendors to support brand presence in-store and in media. Monitored and maintained brand consistency across all marketing channels and materials.
Marketing Manager at Baraka Publishing
January 1, 2004 - December 31, 2008
Developed and executed marketing strategies and campaigns aligned with the company's goals and objectives. Developed online store. Discovered new market trends and developed product portfolio accordingly. Executed digital activities and ROI optimization. Email marketing campaigns. Analyzed and reported on family publishing house.
Brand Manager at Cosmetic Plus Ltd
January 1, 2011 - December 31, 2021
Brand development with successful marketing campaign execution, delivering steady year-over-year growth of the brand. Managed the brand budget and ROI, conducted market research, and identified trends to guide product portfolio.
Digital Marketing Expert at Digitas
January 1, 2022 - January 1, 2025
Digital marketing expert focusing on client management, campaign management, creative and ad copy optimization, budget management, and performance tracking & analytics.
Brand Manager at Notes Bulgaria
January 1, 2001 - January 1, 2008
Develop and maintain strong relationships with partners, agencies, and vendors to support brand presence in-store and in-media. Monitor and maintain brand consistency across all marketing channels and materials.
Digital Marketing Manager at Capristo Ltd
January 1, 2010 - December 31, 2011
Develop and execute digital marketing strategies, coordinate campaigns across channels, and optimize ROI. Align marketing activities with company goals and monitor performance.
Marketing Manager at Baraka Publishing
January 1, 2011 - December 31, 2012
Develop and implement marketing strategies and campaigns for alignment with company goals. Identify new market trends, manage product portfolios, and oversee email marketing campaigns and online bookstore initiatives.
Digital Marketing Specialist at Digitas
January 1, 2022 - January 1, 2025
Digital Marketing Expert with responsibilities including audience targeting & segmentation, creative & ad copy optimization, budget management, and performance tracking & analytics. Analyze and report ROI.

Education

Master of International Economic Relations at UNSS
January 1, 2004 - January 1, 2008
Master of International Economics at UNSS
January 1, 2004 - January 1, 2008

Qualifications

Master of International Economics
January 1, 2004 - January 1, 2008

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Software & Internet, Education