Available to hire
I’m a Marketing & Branding Specialist with 5+ years of experience driving digital marketing, brand strategy, and content creation across real estate, corporate, and investment sectors. I help plan and lead the development of compelling brand identities, manage multi-channel campaigns, and deliver measurable business results.
I bring a deep understanding of how emerging economic trends drive digital transformation, real estate innovation, and investment growth, which impacts brand and marketing strategy. By leveraging data-driven insights, creative storytelling, and integrated campaigns, I help organizations enhance their market presence, engage diverse audiences, and capitalize on new growth opportunities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Marketing Lead at Safe RE Management Pvt Ltd
November 1, 2024 - September 22, 2025Onsite led marketing strategy, brand positioning, and digital engagement campaigns for a real estate investment platform; led regional marketing campaigns; developed content strategies and collateral; coordinated vendors and internal teams to ensure timely delivery of campaigns and marketing materials; produced blogs, social media content, and infographics to grow investor engagement and lead generation.
Co-Founder at The Brand Grid
June 1, 2023 - PresentRemote co-founded a B2B branding and marketing consultancy delivering solutions for SMEs and startups; led business development, client acquisition, and account management; advised on brand identity, positioning, and marketing strategy; developed content strategy and collateral; oversaw end-to-end project delivery and vendor coordination.
Account Executive, Regional Marketing Campaigns at One Global Group
May 31, 2023 - September 22, 2025Onsite managed regional marketing campaigns aligned with client objectives and timelines; designed content, managed social media campaigns, and coordinated cross-functional project teams; produced campaign reports, performance analytics, and ROI recommendations.
Marketing Executive at SCCALtd
November 30, 2021 - September 22, 2025Hybrid marketing campaigns to drive member engagement, events, and communications initiatives; created WordPress content, digital collateral, and social media assets; coordinated event planning, internal communications, and external marketing efforts.
Marketing Consultant (Freelance) at Aevara Collective
July 1, 2020 - PresentProvided strategic marketing consultancy, advising on brand positioning, service differentiation, and customer engagement strategies; led development and execution of marketing campaigns; aligned creative outputs with business objectives; collaborated with marketing, sales, and project teams.
Founder at Health Start
October 31, 2016 - September 22, 2025Geo Marketing Intern at Zong CMPak Ltd
August 1, 2016 - September 30, 2016Marketing Lead at Safe RE Management Pvt Ltd
November 20, 2024 - September 28, 2025Onsite led marketing strategy, brand positioning, and digital engagement campaigns for a real estate investment platform. Executed LinkedIn campaigns, SEO, content strategy to drive lead generation and investor engagement. Coordinated vendors and internal teams. Developed content strategies, blogs, social media channels, and cross-functional project teams to ensure timely delivery of campaigns and marketing materials. Produced reports, campaign analytics, and recommendations to improve engagement and ROI. Developed creative collateral, presentations, and branded materials for regional campaigns.
Marketing Executive at Singapore Corporate Counsel Association Ltd (SCCALtd)
November 1, 2021 - September 28, 2025Hybrid executed marketing campaigns to drive member engagement, events, and communications initiatives. Created WordPress content, digital collateral, and social media assets to maintain brand presence. Coordinated event planning, internal communications, and external marketing efforts. Conducted market research and performance analytics to optimize campaigns. Designed branding presentations, newsletters, and promotional materials to enhance visibility.
Geo Marketing Intern at ZONG CMPak Ltd
September 1, 2016 - September 28, 2025On-site assisted the marketing team with campaign planning, reporting, and market research. Supported project management, presentations, and performance analytics. Contributed to internal and external communications initiatives for regional campaigns.
Marketing Consultant (Freelance) at Aevara Collective
July 1, 2020 - PresentProvides strategic marketing consultancy, advising on brand positioning, service differentiation, and customer engagement strategies. Lead development and execution of marketing campaigns, align outputs with client objectives and expectations. Conduct competitor analysis, market research, and brand audits to identify growth opportunities. Develop content strategy, blogs, social media channels, and coordination of cross-functional project teams to ensure timely delivery of campaigns. Remote; coordinate vendors and cross-functional teams for seamless execution. Advise on operational improvements to scale services and optimize client satisfaction.
Co-Founder at The Brand Grid
June 1, 2023 - PresentRemote co-founded a B2B branding and marketing consultancy delivering solutions for SMEs and startups. Lead business development, client acquisition, and account management to grow the consultancy portfolio. Provide advisory services on brand identity, positioning, and marketing strategy. Oversee project planning, creative design, and delivery, ensuring alignment with client expectations. Implement content strategy, digital campaigns, and social media management for client engagement. Oversee project planning, creative design, and delivery.
Account Executive at One Global Group
May 1, 2023 - September 28, 2025Onsite Managed regional marketing campaigns, ensuring alignment with client objectives and timelines. Designed content, managed social media channels, and coordinated cross-functional project teams. Oversaw vendor management, event planning, and execution for marketing campaigns. Produced reports, campaign analytics, and recommendations to improve engagement and ROI.
Founder at Health Start
October 1, 2016 - September 28, 2025Founded a social enterprise providing nutritionist-approved meals to schools for children aged 5–15. Developed marketing strategies, branding identity, and communications campaigns to grow visibility. Menu planning, nutrition standards, and logistics for food delivery. Designed creative materials, social media content, and educational resources for schools and partners.
Sales & Marketing Representative at Group Asia
December 1, 2019 - September 28, 2025On-site face-to-face sales, client relations, and customer experience initiatives. Supported business development through lead generation, client follow-ups, and marketing support. Planned events, coordinated team efforts, and managed customer service operations. Produced reports, campaign analytics, and recommendations to improve engagement and ROI. Created creative collateral, presentations, and branded materials for regional campaigns.
Marketing Consultant (Freelance) at Aevaro Collective
July 1, 2025 - PresentProvides strategic marketing consultancy, advising on brand positioning, data-driven insights, and multi-channel campaigns; leads creative strategy, campaign planning and execution; aligns outputs with client objectives; end-to-end project delivery; coordinates cross-functional teams and external vendors; supports business development.
Account Executive, Regional Marketing at One Global Group
May 1, 2023 - September 28, 2025Managed regional marketing campaigns; developed content, social media channels, and coordinated cross-functional project teams; produced reports, campaign analytics, and recommendations to improve engagement and ROI.
Marketing Executive at SCCALtd (Singapore Corporate Counsel Association Limited)
November 1, 2021 - September 28, 2025Executed marketing campaigns to drive member engagement, events, and communications initiatives. Created WordPress content, digital collateral, and social media assets; coordinated event planning and internal/external marketing efforts; produced campaign reports and maintained CRM systems.
Geo Marketing Intern at ZONG CMPak Ltd
September 1, 2016 - September 28, 2025On-site assisted the marketing team with campaign planning, reporting, and market research. Supported project management, presentations, and performance analytics.
Founder at Health Start
October 1, 2016 - September 28, 2025Founded a social enterprise providing nutrition meals to schools; developed marketing strategies, branding, and communications campaigns; oversaw menu planning, nutrition standards, and logistics for a school nutrition program.
Education
Bachelor of Business Administration (Marketing & Branding) at National University of Sciences & Technology (NUST), Pakistan
July 1, 2013 - July 31, 2017Diploma in Digital Marketing & Content Marketing at MAD School, Chatsworth Media Academy
January 1, 2020 - January 1, 2021Bachelor of Business Administration (Marketing & Branding Majors) at NUST Business School, National University of Sciences & Technology
January 1, 2013 - January 1, 2017Diploma in Digital Marketing & Content Marketing at MAD School / Chatsworth Media Academy
January 1, 2020 - January 1, 2021Bachelor of Business Administration (Marketing & Branding Majors) at NUST Business School, National University of Sciences & Technology, Pakistan
January 1, 2013 - January 1, 2017Qualifications
Diploma in Digital Marketing & Content Marketing
June 16, 2020 - June 16, 2021Industry Experience
Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet, Healthcare, Education, Travel & Hospitality, Financial Services, Other
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