Megan Lewis

Acted as sole member of the Creative Department, taking on roles including Creative Director, Graphic and UX/UI Designer, Brand Strategist, Project Manager, Product Photographer, Marketing Manager, and E-commerce Manager. Developed and executed brand strategy, contributing to a 149% sales increase year-over-year. Directed creative and art direction for marketing campaigns, branding, photography, and video production. Designed product packaging, digital and print materials, and optimized e-commerce UX/UI, leading to increased site visits and user engagement. Led product design refinement and new product launches with significant growth. Managed internal departments and collaborated with manufacturers. Handled copywriting and product naming to build a personable, resonant brand identity. Independently executed photography and video production and editing, including animation and social content.

Acted as Creative Director, Graphic and UX/UI Designer, Brand Strategist, and Project Manager. Involved in Product Design, Photography, Video Production, and Marketing & E-commerce Management (Shopify). Led brand development and positioning, directed designers, photographers, freelancers, and influencers across digital and print campaigns. Collaborated with manufacturers on form, finish and usability; drove product growth and store launches, optimizing user experience and marketing effectiveness. Managed internal information systems and timelines for product development.

Designed, art directed, and project managed a wide range of print and digital B2B design projects locally and nationally. Developed and evolved the company brand, managed junior designers and interns, and provided creative direction for websites, packaging, and environmental design including museum exhibits and tradeshow booths. Produced print and digital layouts such as annual reports, brochures, infographics, magazines, and interactive PDFs. Created campaigns including headlines, creative concepts, print and web ads, direct mail, email, social media, and animations. Managed projects end-to-end, coordinating with clients and suppliers. Performed photography and photo-editing of food, interiors, and products, and copywriting for marketing and digital content.