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Hi, I’m Matt McKeith, a passionate and versatile social media manager with 12+ years of experience helping brands come alive online. I’ve partnered with household names like O2, Global Media, Hatch PR, Leeds Building Society, Liverpool FC and Legal & General to craft stories, build communities and deliver paid and organic campaigns that drive real results. I’ve worked across agency and in-house teams, and I’ve run a freelance social media business, partnering with sports clubs, national music industries and local businesses. I specialise in paid social strategies that deliver tailored results, with hands-on experience across Meta Ads Manager, LinkedIn, TikTok and Reddit, and a data-informed approach that relies on clear reporting to shape future campaigns.…Hi, I’m Matt McKeith, a passionate and versatile social media manager with 12+ years of experience helping brands come alive online. I’ve partnered with household names like O2, Global Media, Hatch PR, Leeds Building Society, Liverpool FC and Legal & General to craft stories, build communities and deliver paid and organic campaigns that drive real results. I’ve worked across agency and in-house teams, and I’ve run a freelance social media business, partnering with sports clubs, national music industries and local businesses. I specialise in paid social strategies that deliver tailored results, with hands-on experience across Meta Ads Manager, LinkedIn, TikTok and Reddit, and a data-informed approach that relies on clear reporting to shape future campaigns.

Matt McKeith

Social Media Freelancer, Social Media Manager, Content Creator, +3

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Hi, I’m Matt McKeith, a passionate and versatile social media manager with 12+ years of experience helping brands come alive online. I’ve partnered with household names like O2, Global Media, Hatch PR, Leeds Building Society, Liverpool FC and Legal & General to craft stories, build communities and deliver paid and organic campaigns that drive real results. I’ve worked across agency and in-house teams, and I’ve run a freelance social media business, partnering with sports clubs, national music industries and local businesses. I specialise in paid social strategies that deliver tailored results, with hands-on experience across Meta Ads Manager, LinkedIn, TikTok and Reddit, and a data-informed approach that relies on clear reporting to shape future campaigns.…Hi, I’m Matt McKeith, a passionate and versatile social media manager with 12+ years of experience helping brands come alive online. I’ve partnered with household names like O2, Global Media, Hatch PR, Leeds Building Society, Liverpool FC and Legal & General to craft stories, build communities and deliver paid and organic campaigns that drive real results. I’ve worked across agency and in-house teams, and I’ve run a freelance social media business, partnering with sports clubs, national music industries and local businesses. I specialise in paid social strategies that deliver tailored results, with hands-on experience across Meta Ads Manager, LinkedIn, TikTok and Reddit, and a data-informed approach that relies on clear reporting to shape future campaigns.

Available to hire

Hi, I’m Matt McKeith, a passionate and versatile social media manager with 12+ years of experience helping brands come alive online. I’ve partnered with household names like O2, Global Media, Hatch PR, Leeds Building Society, Liverpool FC and Legal & General to craft stories, build communities and deliver paid and organic campaigns that drive real results.

I’ve worked across agency and in-house teams, and I’ve run a freelance social media business, partnering with sports clubs, national music industries and local businesses. I specialise in paid social strategies that deliver tailored results, with hands-on experience across Meta Ads Manager, LinkedIn, TikTok and Reddit, and a data-informed approach that relies on clear reporting to shape future campaigns.

Skills

Adobe After Effects

Adobe Illustrator

Adobe Premiere Pro

DaVinci Resolve Studio

Facebook Ads

Experience Level

Adobe After Effects

Expert

Adobe Illustrator

Expert

Adobe Premiere Pro

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Social Media Manager at VanStar

November 1, 2025 - Present

Leads day-to-day management of the brand's social media channels, community engagement and paid media campaigns. Delivered large-scale paid media campaigns supporting an investment over £120,000 with a clear focus on driving measurable results and long-term growth across Meta, TikTok and LinkedIn.

Social Media Manager at Storycatchers

September 1, 2022 - November 1, 2025

Oversee account management for Mercedes-Benz UK, IOSH for Business and additional clients. Rejuvenated the Mercedes-Benz UK relationship, generating over £300,000 in additional purchase order revenue, and delivered a comprehensive social media strategy including national campaigns, influencer programs and paid media. Rebuilt dealer network alignment with the master brand and led a brand programme with clear tools and resources.

Group Social Media Marketing Manager at Effective Energy Group

April 1, 2022 - September 1, 2022

Led marketing activity across digital and traditional channels with a focus on ROI-driven campaigns and social media growth. Implemented a successful social strategy, improved customer service and reputation management, and mentored a Content and PR Executive.

Social Media Manager at The Individual Agency

November 1, 2021 - April 1, 2022

Managed day-to-day handling of 12 client accounts across multiple channels. Implemented a clear paid and organic social media strategy, introduced a publishing platform and established year-round content plans and an influencer programme. Developed a progression plan for junior social media executives.

Senior Social Media and Content at Leeds Building Society

February 1, 2021 - November 1, 2021

Managed daily social media channels, collaborated with internal teams and external partners to develop engaging content. Led all paid social campaigns, managed engagement and reputation management, and produced a variety of content including articles and newsletters. Led the Leeds Rhinos partnership, activating digital opportunities around the collaboration.

Freelance Social Media Manager at McKsocial

April 1, 2019 - February 1, 2021

Freelanced across social media management, consultancy and content writing for clients including Global Media & Entertainment, Liverpool FC, Hatch Communications, Mustard Wharf (Legal & General Apartments) and On Fire Marketing. Delivered always-on and campaign activity, detailed weekly/monthly/yearly content plans and in-depth analytics; managed influencer partnerships and team.

O2 Social Media Manager at O2

January 1, 2017 - March 1, 2019

Senior role driving growth in awareness and followers through engaging sports-focused content, interviews with sports stars and high-energy campaigns. Led cross-functional collaborations with England Rugby, The O2 Arena and agencies, and developed music, lifestyle and brand elements for O2’s sports portfolio.

O2 Social Media Reputation Specialist at O2

May 1, 2013 - January 1, 2017

Frontline engagement and reputation management for O2 Sports social channels, reshaping and developing a sports model strategy and achieving KPI targets.

O2 Broadband Provisioning Specialist at O2

September 1, 2007 - May 1, 2013

Joined a new area delivering award-winning broadband service to the O2 customer base.

Sales Assistant at WM Morrisons PLC

January 1, 2000 - January 1, 2001

Retail sales role handling customer queries and sales tasks in a fast-paced environment.

Assistant Sales Manager at WM Morrisons PLC

January 1, 2001 - January 1, 2007

Supported store management and sales activities, contributing to overall performance and customer service.